iTunes Radio Is Already The Third Most Popular Music Streamer



iTunes Radio has barely been around for six months but after launching alongside iOS 7 in the U.S., Apple’s music streaming service has already knocked Spotify off the #3 spot among the most popular music streaming services in the country.

Boasting more than 20 million users, iTunes Radio now holds about 8% of the U.S. marketshare, according to a the latest survey by Edison Research, spelling certain trouble for Spotify which has been struggling to gain a foothold in the U.S.

Pandora still reigns supreme among streaming services with 31% of the marketshare thanks to its 70 million active listeners.

The survey doesn’t reflect paid-users but rather the number of free-users who listen to music on the service at least once a month. Statista predicts Apple will overtake iHeartRadio by the end of 2014, and while it took Pandora 14 years to acquire its 70 million listeners, it looks like it won’t take iTunes Radio quite nearly as long once it launches in more countries.


Source: Statista
Via: Fortune

  • Spotify is just fantastic, would pay Premium if I lived in the States.
    If Apple had gone head-to-head with Spotify it would have changed the music industry completely AGAIN. The problem is that: iTunes challenged record labels to make CDs obsolete, for $19,99 at that time, now most complete albums at just $9,99 on iTunes.
    Now ITUNES is the old: $0,99 or more per song when you can stream unlimited music for $8/month with Spotify (Same problem with iTunes vs. Netflix). iTunes Radio is great but… yeah.
    Apple HAS the money to take on both Spotify and Netflix. Don’t lose your edge, Apple!