Apple has a solid track record of great print ads, but their latest ad for the iPad mini on the back cover of Time magazine is perfect. It’s clean, minimal, clever and intuitive. Rather than saying anything about the iPad mini and why it’s an incredible device, the ad simply shows readers the actual size of the iPad mini containing the content they love. Well done Apple.
Source: Reddit
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
6 responses to “This iPad Mini Ad On The Back Of Time Magazine Is Wonderfully Clever [Image]”
Wow, this is really nice indeed.
That is a smart add.
err…. what is so wonderful in highlighting the fact that you’d have to damage your eyes to skint at the tiny text?
Same thing on the back of The New Yorker. I’m sure there must be others. Would be curious to know just how many magazines they simultaneously placed these adds on. Brilliant if you ask me.
There is one significant feature in every tablet computer called “Zoom” and that’s a great help to people with vision disorders, cause they can finally free their hand from holding magnifier when reading.
whats so good about smaller print