The MacBook Air Is Killing Ultrabook Sales | Cult of Mac

The MacBook Air Is Killing Ultrabook Sales



Intel’s attempt to knock the MacBook Air down a peg seems to be failing them. Some depressing sales figures were released that show how little of an impact the Ultrabooks have had on the MacBook Air. In Q2, only 500,000 total Ultrabooks were shipped, compared to 2.8 million MacBooks. Ouch.

Of course, this number also includes MacBook Pros, but it stands to reason that the majority of Apple notebooks shipping today are MacBook Airs. Also, it’s important to take into consideration that there are dozens of Ultrabook models out there in the wild, compared to just the 11 and 13-inch MacBook Air.

Macs have never dominated over PCs in sales, but it appears that for the first time since perhaps the renaissance of the all-in-one desktop, Apple has carved out a good portion of the market for themselves.

Intel had hoped for Ultrabooks to dominate at least 40% of the market, but so far, but it looks like perhaps only 1 million of the 225 million laptops sold this year will be Ultrabooks.

We’ll see if the release of Windows 8 can breathe new life into the Ultrabook market, but it appears that Intel’s shot at the MacBook Air has fallen short, at least for now.

I’d like to hear what you think, though. Have you even seen an Ultrabook out in the wild? I’ve seen plenty of MacBook Airs, but I’ve yet to catch anyone using an Ultrabook.

Source: MacWorld Via: MacGasm




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