The folks over at Hipstamatic sent either the best or the worst email subject line, ever.
It announced “We Heart Boobies GoodPak,” presumably touting a limited-edition lens of the photo app for October. (Spam filters everywhere are convinced it’s an advert for a new porn toy. But of course we opened it anyway.)
What do mammaries got to do with it?
The special Susie lens offered in the GoodPak will lend that suffused, sexy light of fashion photog Guy Aroch to your already molto-retro Hipstamatic snaps.
And by making the in-app purchase, you pitch in to breast cancer research, actively taking part in National Breast Cancer Awareness Month.
The lens and camera case offered in the GoodPak will set you back $0.99, all proceeds go to global breast cancer charities.
There’s a lot to heart in that.
Nicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you’re doing something new, cool and Apple-related, email her.
4 responses to “Limited Edition Hipstamatic Lens Sheds Fashionable Light on Good Cause”
wow, those are some seriously sexy pictures. esp. second from the left on the top row. nice.
This app will never sell. iTards don’t do charity they only do their moms up the ass. But seriously, an iTard give money for a worthwhile charity?!?! Oh puuulease iTards only give money away to crApple for gear whose hardware is 2 years behind the times.
lol, you obviously don’t know how popular Hipstamatic is because Android doesn’t have it. Womp womp, number two.