Apple has spoken on the issue of porno iPhone apps, and it’s, ‘No way Jose.’
An Apple spokesman says the company will not approve iPhone apps with “inappropriate” content, especially pornography, despite the iPhone 3.0 age restriction system.
The question of porno apps arose after Hottest Girls appeared on the iPhone app store — the first app to feature saucy photos of naked women. Promising “2200+ sexy bikini babes and lingerie models,” the app is decidedly softcore. (The app disappeared for a few hours on Thursday, apparently because Apple had pulled it, but the developer had removed Hottest Girls voluntarily because of the strain on the image servers.)
Thanks to age restrictions in the new iPhone 3.0 OS software, mature apps can be blocked from download from the App Store. Many observers expected the App Store to be flooded with pornographic apps, especially because mobile porn is turning into big business. Juniper Research estimates the mobile porn market to be worth $3.5 billion by 2010. Growth will come from streaming video and video chat. The biggest market will not be the U.S., but Western Europe, Juniper said.
But now Apple says categorically it will not approve porno apps now or in the future. In a statement received by Cult of Mac, spokesman Tom Neumayr said:
“Apple will not distribute applications that contain inappropriate content, such as pornography. The developer of this application added inappropriate content directly from their server after the application had been approved and distributed, and after the developer had subsequently been asked to remove some offensive content. This was a direct violation of the terms of the iPhone Developer Program. The application is no longer available on the App Store.”
