According to a study by research group InMobi, 41% of smartphone users in the US, Canada and Mexico are willing to buy a smartphone they have never seen. Yesterday Apple announced its next iPhone event to take place this upcoming Tuesday, and everyone is eagerly awaiting what Apple has up its sleeve.
Apparently, enough people have faith in Apple to place their bets on a phone that hasn’t been announced yet. More than 50% of surveyed consumers in the US said that they plan to buy the iPhone 5 within the next 6 months.
1,086 users from an “even demographic split” gave interesting insight into customer expectations for the next gen iPhone. With Apple taking over a year to announce its fifth generation hardware, people are itching to get their hands on the latest toy from Cupertino.
Interestingly, the percentages dropped when consumers were asked about the iPhone 4S.
“But if Apple only issues a product update—a 4S version, so to speak—most of these would-be buyers will not materialize. It found that less than 12 percent of UK consumers would purchase the new handset in that case.”
Apple will be “draining” away customers from other smartphone platforms, according to the report. A staggering 55% of Blackberry users in the US plan on upgrading to the iPhone 5. 27% of Android users in the US plan on making the switch.
All eyes are on Apple next week. Stay tuned.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
12 responses to “Nearly Half of All Smartphone Users Plan to Buy the iPhone 5 [Report]”
God and Steve Jobs knows I will.
Stop being redundant.
Apple has an consistent track record of creating amazing products that are nearly universally admired. They have created confidence in the buying public that they will continue to do so with each new product. Apple is very different from other companies who have hits and misses, so it’s no wonder that millions of people already want to buy the new iPhone. I’m one of them. I have a first gen 16GB iPhone that is in need of updating, so when the iPhone 5 hits the shelves, I’m going to pop for it–that is, if any are available during the mad buying frenzy that always accompanies a new iPhone release.
I love the mockup in this article
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Complete opposite for me. I think it’s dreadful. A horrible pastiche of iPhone 5 and MacBook Pro. The shiny and matte metal combo is like serving pasta and mashed potato on the same plate.