This Is The Tool Apple Uses To Gouge Their Logo Into Macs



Apple’s patents can often be an exciting glimpse into the super secret things that are being worked on at the Cupertino camp, however, this one gives no indication of the features that may arrive in future Apple devices. Instead, it covers the tool that Apple already uses to cut its logo into a number of its products.

The patent is entitled “Apparatus and Method for Intricate Cuts,” and surfaced today from the U.S. Patent & Trademark Office. It reads:

The cutting apparatus includes a base member and an elongate member extending from the base member. The elongate member includes a tapered region having an abrasive surface. The tapered region defines at least one vertex defining an angle of a desired cutout shape. Additionally, the tapered region is toothless.

The patent includes by illustrations of Apple’s tool, one of which demonstrates it cutting an Apple logo out of a piece of material. It is credited to Kevin M. Kenney — an Apple engineer, according to 9to5 Mac.

So there you go — now you now how Apple does such a great job of cutting its logo out of its aluminum MacBooks and iPads. I bet one of these would be pretty fun to play with, don’t you?

  • Mr. Clean

    Believe it or not. I was interested in the post.

  • ralphtweety

    By the way – please pick an alternative way to vote “Like” for Cult of Mac other than Facebook.  Sorry, but Facebook and me will never be a happening thing.

    I appreciate CofM.


  • imbenking

    I rea

  • al friede

    actually, i’d love to have the apples that are a result of the punch out. i’m surprised they don’t sell them or just put them in the box with your 2 white apple stickers. 

  • pixelbud

    Most likely they melt them down as they are aluminum and they go back into making more of whatever they were stamped out of. They do this with leftovers from keyboards too. The documentary “Objectified” explains this from Jonathan Ive himself.

  • Marek Zydorczak

    I would say – this is a picture and description of the tool … and so on.
    However, so what?