Top stories

Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Watch Apple’s Three New iPhone Ads

Apple has shot three new TV ads for the iPhone: Dine in Dine Out, Pass Test Pass Time, and Nature Lovers.

Above is the Nature ad, the other two ads are after the jump.

About the author

Leander Kahney

Leander Kahney is senior editor of Cult of Mac, editor of two books about technology culture, Cult of Mac and Cult of iPod, and has written for Wired, MacWeek, Scientific American, and The Observer in London. Follow Leander on Twitter @lkahney and Facebook.

Email the author | Read more posts by Leander Kahney.

2 comments

    That sweeping motion thing that all the ads show iPhone users doing, does anyone actually do it like that? Really?

    It’s just like the food product ads on TV in the nineties! The person always grabs the product by the edge, in a sort of Lego person hand grip, being careful not to cover the product and always keeping the front of the product to towards the camera! No one does that either, you grab the food from the cupboard/refridgerator!

    So what’s your point? Should the ads be so real-life that the audience can’t see the app icons? Why would they want to do that? IT’S AN AD … NOT REAL LIFE.

Add your comment

Name(Required)

Mail (required, but not published)

Website

Comment

Buy Inside Steve's Brain Buy from Amazon.com Buy from Barnes & Noble