Video: See Wired Magazine For iPad In Action
By Leander Kahney (2:54 pm, Feb. 16, 2010)
Here’s some video of Wired‘s digital version of the magazine in action.
Check out the amazing 360 of the car ad at the 1.33 point. A glossy magazine ad comes to life and you’re able rotate it with your finger. It’s totally sci-fi — and very, very cool.
Wired’s EIC Chris Anderson says the iPad and other tablets are a big opportunity for the publishing industry, and Wired is betting big on them.
“Much is still to be answered about magazines and other media on this emerging class of devices, from the business and distribution models to the consumer response. But what is already clear is that they offer the opportunity to be beautiful, highly engaging and immersive, going beyond what’s available on the web. I think tablets are going to sell like hotcakes, in part because they offer such an intimate, rich media experience. We’re betting big on them, as you can see, but this is just a taste. Stay tuned for a full release this summer.”
The app is designed to run using Adobe’s Air, but can be easily repurposed for the iPad and other devices, Anderson says. He showed it off for the first time last week at the TED conference.
Via Wired’s Epicenter blog.
Posted by Leander Kahney in Apple, Apple Tablet, Media, News, iPad | Comment on this article
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Why is this a big deal?
The iPad displays … *displays*. lol
Whether it’s text, video, image, whatever.
Don’t get me wrong — I like the idea of subscribing to digital magazines on a easy-to-read-with device.
My point is:video’s been around for almost a century — why the hoopla just ’cause it’s WIRED’s video?
CaryMG, on February 16th, 2010 at 4:07 pm
I’ve been subscribed to an online mag called iMotor, which has been mailed to me as a link to a very interactive PDF file for over a year. This stuff is not “New”, but more of a next level development.
John, on February 16th, 2010 at 6:24 pm
Wow… Looks great, can’t wait to get my hands on this.
I think what the two comments above are missing are its the ease and intuitiveness you are going to be interacting with the media.
Yeah an interactive PDF has been around for a while, but this will be carried with you and touch interactive.
Matt Edwards, on February 16th, 2010 at 7:13 pm
It’s a good demonstration of what is possible. However, you can have all the 3D car adverts and cool designs in the world, but without a simple, intuitive, and affordable subscription model (done in iTunes), it would never reach the mainstream.
I hope Apple will make it as easy to buy magazine subscriptions as they do to download apps. Then it’ll be all set.
Alfred, on February 16th, 2010 at 8:09 pm
While the post says iPad there’s no specific mention of the device in the video. I, however, find it interesting that Adobe is making a point to mention the collaboration with Wired. Looks like they’re trying to send a message to other magazines and advertisers that if you’re going to go touch/digital you need to partner with Adobe.
This will be more ammunition for Adobe to use against Apple to get the iPad OS to work with Flash and/or Air. But I’m sure if Apple has a better way of doing it and can offer a better partnership model Apple will be able to avoid the Adobe factor.
Honestly, I wish these two companies would just kiss and hug so we can get on with our lives. I don’t really care about Flash (it’s not really built for a touch device anyway but that’s another story) but if Air is a necessary component for running digital magazines then Apple may have no choice but to get the iPad OS to play nice with it.
Mark, on February 16th, 2010 at 8:38 pm
Print has many advantages over digital and I suspect the deal I got for a 24 month subscription to Wired is much better then the one where Steve Jobs takes a cut.
Alex, on February 17th, 2010 at 2:40 am
That is NOT the iPad app, that is wired’s Adobe Air version of the magazine. Misleading headline..
Deank, on February 17th, 2010 at 9:35 am
The narrator does say iPad, and the “tablet” they are using looks similar in size to the iPad. At 1:00 Jeremy Clark appears to have an iPad siting on the table in front of him. At 1:23 it rotates with an accelerometer, and the case sure looks like a shinny new iPad. Are they saying that they will be using Adobe Air on the iPad?
Don, on February 17th, 2010 at 10:12 pm
this is definately not the iPad. This is an adobe air app obviously made using flash. Which means not running on the iPadï¼
eremiya, on February 20th, 2010 at 9:10 pm