Here’s some video of Wired‘s digital version of the magazine in action.
Check out the amazing 360 of the car ad at the 1.33 point. A glossy magazine ad comes to life and you’re able rotate it with your finger. It’s totally sci-fi — and very, very cool.
Wired’s EIC Chris Anderson says the iPad and other tablets are a big opportunity for the publishing industry, and Wired is betting big on them.
“Much is still to be answered about magazines and other media on this emerging class of devices, from the business and distribution models to the consumer response. But what is already clear is that they offer the opportunity to be beautiful, highly engaging and immersive, going beyond what’s available on the web. I think tablets are going to sell like hotcakes, in part because they offer such an intimate, rich media experience. We’re betting big on them, as you can see, but this is just a taste. Stay tuned for a full release this summer.”
The app is designed to run using Adobe’s Air, but can be easily repurposed for the iPad and other devices, Anderson says. He showed it off for the first time last week at the TED conference.
Via Wired’s Epicenter blog.
