Here’s a video of the opening of Microsoft’s first retail store in Scottsdale, Ariz. As the video proves, Microsoft’s business plan is to shamelessly copy Apple, right down to the whooping and high-five ritual when the store first opens. If you blur your eyes slightly, you’re inside an Apple store. From the wood floors and tables to the staffs’ brightly-colored tshirts. Shameless.
Newsletters
Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.
-
The Weekender
The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.
Popular This Week
- Apple Watch Series X concept will make you want it now
- 5 reasons your Mac might be running slow
- Why you should expect a new M-series Mac chip every year
- Delta all-in-one retro game emulator now out for iPhone
- Save big on Apple Watch Ultra 2 refurbished by Apple
- How and why to use iPhone Stolen Device Protection
- Apple TV+ renews For All Mankind, spins off Star City
- KEF speakers drive MacBook Pro outfit’s crystal-clear sound [Setups]
- Mac mini might skip Apple M3 processor
- First third-party app store goes live in EU