Goooooold! Beats rewards World Cup winners with 24-karat headphones

By

Naomi Campbell rocks a pair of 24-carat Beats Pro headphones.
Naomi Campbell rocks a pair of 24-karat gold Beats Pros headphones.

The German champions may only get one World Cup trophy, but thanks to Beats Electronics, the team members will each get a complimentary pair of 24-karat gold Beats Pro headphones.

Having previously become the hit advertiser of the World Cup with its “Game Before the Game” ad (despite being banned from press events), Beats’ follow-up is a great marketing stunt. It also adds supermodel Naomi Campbell, who was photographed with the gold-dipped headphones and a similarly shiny soccer ball, to the list of high-end celebrities associated with Beats.

Red card: Beats headphones banned from World Cup

By

neymar-beats-dr-dre

Apple’s new headphone company has been spewing its love for the World Cup all over the internet with huge cinematic ads and exclusive Jay Z tracks, but there’s one place you won’t see a pair of Beats headphones – inside the actual stadiums.

FIFA has banned Beats headphones from the football pitch and official media events thanks to a licensing agreement with rival Sony.

Go for goal with these World Cup essentials

FULLSCREEN

world cup

Caxirola

The official musical instrument of the 2014 World Cup is the Caxirola, but it has already been banned from stadiums. Not because it will drive you out of your mind with irritation like the last World Cup’s vuvuzela, but because the Caxirola is considered a security risk (or more likely, a perfect booze and drug-smuggling device.

The Caxirola looks like a cross between a lemon and a set of knuckledusters. Inside the hollow plastic bubble are hundreds of beads that rattle when you shake it and make a “nice, pleasant” sound. But you don’t have to bother with a real plastic lemon: you can buy the app.

Panini Stickers

As a kid I never really liked football, but I loved Panini football stickers. Now there’s an environmentally friendly way to collect and swap stickers (if you consider making an iPad or iPhone to be less damaging than printing a paper book). The official Panini Online Sticker Album app lets you collect and swap stickers, and stick them into a virtual album. Swapping is done online, and you get three sticker packs with the free download. $free

Authentic World Cup Jersey

I’ll be buying my Spain World Cup shirt down at the local knockoff market, but the real deal has some features that partially justify its $150 price tag. Dri-FIT microfiber, laser-cut mesh and ventilations zones will keep you cooler than if you went topless. And of course you’ll get the shivery chills every time you remember how much you paid for it. $150

Listen to the Radio

Maybe you want to follow the World Cup from the beach, or the park, or just not be stuck indoors. Or maybe you live in a foreign country and you want to listen to an English commentary while you drink Brazilian beer and watch the match in a Brazilian bar.

For this, you need the radio. Either tune a real radio to the BBC, like the World Band Tecsun radio that people like on Amazon, or grab the excellent (free or paid) TuneIn Radio app, which, as its name suggests, tunes in to any radio station that transmits via the internet. I recommend the BBC.

Street View stadium tour

Stuck in rainy Europe? Don’t own a passport to leave the U.S? No problem. Google has visited the World Cup stadiums so you don’t have to – just head over to this page to virtually tour any of Brazils World Cup stadiums via Street View.

Pick them on a map or just browse the list, and you can even take a look at the streets outside.

A big frikkin' TV

Just before the 2010 World Cup, I remember seeing lots of men dragging huge boxes into their apartment buildings. What better excuse for a new TV than a World Cup? Right now, the Wirecutter says that the best TV you can buy is the Samsung F8500, available in 51, 60 and 64-inch models and ready for 3-D should you happen a cross a game broadcast that way (and sport is probably the only reasons to use a 3-D TV). Best of all, the 51-incher is currently $1,800 on Amazon, which is $900 off list price.

Advertisment

The supermarkets are already full of Brazil-related plastic junk, and even folks who only watch football once every four years are getting excited. Why? It’s World Cup time, of course!

Here we have a selection of apps and gadgets, clothes and toys to help you follow along and enjoy the show. The only thing we haven’t included is streaming app, because broadcast rights vary from country to country. Our workaround is to watch on TV or listen on the radio. Or do it like the Brazilians and head to your local bar.