Microsoft’s New Anti-iPad Ad Takes Aim At iOS Multitasking

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Microsoft is continuing it’s anti-iPad ad campaign with a new TV ad that attacks the iPad’s multitasking capabilities. The ad pits two baseball scouts against each other as they’re armed with an iPad and Windows 8 tablet to see if a certain prospect is worth signing.

The tag line for the ad is “do two things at once without dropping the ball,” so naturally it ends with the Windows 8 bearing scout signing the prospect to a major league deal while the hombre rocking the iPad just couldn’t switch his apps fast enough because Windows 8 allows you view two apps at the same time.

You have to give it to Microsoft for not pulling any punches. It will be interesting to see if Apple responds. Remember the good ol’ days of Mac vs. PC?

Source: YouTube

Apple’s Internal Nickname For iOS 7 Is The Same One Microsoft Uses For Windows 8

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iOS 7 is clearly how Apple sees the future of mobile design. It’s a radical departure from anything the company has ever done before. The general aesthetic also feels a lot more like Android and even Windows Phone 8.

Whether it’s intentional or by pure coincidence, Apple’s internal nickname for iOS 7 happens to be the same as Microsoft’s for Windows 8, according to a new report.

Microsoft Lies About Windows 8 Tablet Screen Size To Try And Diss The iPad

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Earlier today, Microsoft released a new ad that attempts to show how much better the ASUS VivoTab is at getting stuff done than the iPad. A similar TV spot was aired last night with Siri being used to mock things like the iPad’s lack of Powerpoint (a Microsoft product).

Alongside its TV ads, Microsoft has put up a new webpage called “iPad vs. Windows.” At the bottom of the comparison it says that the ASUS ViviTab “has a bigger touchscreen” than the iPad.

False.

Microsoft Is Becoming Increasingly Desperate For Apple To Make iTunes For Windows 8

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There’s no denying that iTunes for Windows is one of the most important projects Apple has ever done. It allowed Apple to sell iPods, then iPhones, and then iPads (as well as billions of dollars worth of movies, books and music) to owners of Windows PCs at a time when the iOS ecosystem was much more tethered to the desktop than it is today.

But iTunes on Windows isn’t quite as important as it used to be, especially now that the iPad is king and Windows 8 is here, which has cratered PC sales thanks to the general confusion around its new “Metro” UI.

Any surprise, then, that Microsoft’s having a hard time convincing Apple to update iTunes for Windows 8?

As Windows 8 Flops, Apple Makes 45% Of All PC Operating Profit

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There may not be a lot of agreement on whether or not Mac sales are up or down right now, but one thing’s for sure: the overall PC market is dying, with the latest quarter seeing the largest overall contraction in PC sales in the last two decades.

That’s not to say you can’t make a lot of profit still selling PCs, but as the chart above proves, profit is no longer linked to volume… and as they do in the smartphone and tablet markets, Apple owns the largest share of the profit to be had.

WSJ: Microsoft Developing 7-Inch Surface To Compete With iPad Mini, Nexus 7

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Microsoft is planning a new lineup of Surface tablets that includes a 7-inch model designed to compete with Apple’s iPad mini and Google’s Nexus 7, The Wall Street Journal reports. The device will enter mass production later this year, according to people familiar with Microsoft’s plans, but it’s unclear when the company will bring the new slate to market.