iPhones represented 48.9 percent of the UK’s smartphone-based web traffic in Q2, according to a new study by Chitika.
While Samsung came in at the expected second place, its percentage (22.8 percent) was much closer to BlackBerry’s (16.8 percent) than it was to Apple’s. The rest of the numbers were made up of HTC, Nokia, Sony, Google and Motorola handsets.
This is likely to be disappointing for the South Korea-based Samsung, which has recently been investing heavily in marketing its smartphones in the UK — including a “rebranding” of London’s Heathrow airport’s Terminal 5 in order to promote its latest Galaxy S model.
Yesterday Cult of Mac revealed that Samsung’s new Galaxy S5 smartphone was outsold by both the iPhone 5s and iPhone 5c during the month of May: the first month Galaxy S5 was on sale in the country.