Apple finally gets round to activating official Twitter account

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Screen Shot 2016-09-02 at 13.52.28
The account hasn't yet tweeted.
Photo: Apple

Ahead of next week’s iPhone 7 launch, Apple has finally gotten around to activating an official @Apple Twitter account, which has already attracted 130K followers — despite not sending a single tweet yet.

Apple first registered the @Apple Twitter handle back in September 2011, around the time of the iPhone 4s launch, although the account was not live until now.

Is Apple wasting its time trying to fight Snapchat? [Friday Night Fights]

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Apple has tried to fight the social networks before.
Photo: Ste Smith/Cult of Mac

Apple’s next big venture could be to go head-to-head with Snapchat and similar content-sharing services. The company is expected to integrate new video features into iOS that would be developed by the engineers behind Final Cut and iMovie.

Friday Night Fights bug But is this a good idea? Apple failed miserably when it tried to take on social networks before, and some would argue that many of its products already suffer as a result of its expansion into new areas.

Join us in this week’s Friday Night Fight as we battle it out over whether Apple is wasting its time trying to fight Snapchat.

Twitter hires ex-Apple designer to lead VR team

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Twitter is getting ready for the future of virtual reality.
Twitter is getting ready for the future of virtual reality.
Photo: Jim Merithew/Cult of Mac

Unlike its rivals at Facebok, Twitter has shown little interest in virtual reality, but it appears that the company is finally ready to make a play and an ex-Apple designer is leading the charge.

Twitter has hired Alessandro Sabatelli as its first Director of VR and AR where he has been charged to “empower us all in the spatial computing revolution.”

Apple loses to Facebook and Google as top talent attractor

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Tune in live Wednesday, September 7 for Apple's iPhone 7 keynote.
Employees love working at Apple.
Photo: Milo Kahney/Cult of Mac

Apple is one of the top 5 companies in the U.S. when it comes to attracting and keeping talent, but its rivals Facebook and Google are even better.

LinkedIn has come out with its first ever Top Attractors list based on insights from tracking billions of data points of its 433 million members and discovered that in the employee perks arm race, few can top Google.