The way we consume news is changing at a rapid pace, and both Apple and Twitter are trying to cater to readers’ need for speed and convenience.
iOS 9’s new Apple News app and the recently launched Twitter Moments both exist because millennials aren’t reading the newspaper every morning or watching news broadcasts in the evening. We get our news primarily from the Internet, often without having to click on articles or read hundreds of words for context.
Online media’s big push toward keeping news relevant and immediate caters to our ever-shrinking attention spans. For better or worse, we’ve gravitated toward bite-size information and entertaining listicles.
Twitter figured that out long ago. Apple still hasn’t.