What better way than try to woo customers into buying a Prius Plug-In hybrid car than by drawing a parallel between charging your iPhone and screwing your iPhone?
That was Toyota’s, uh, “genius” idea. It’s a free game called Plug-In Championship, and it’s one of the most hysterically dumb iPhone games in recent memory, in which your goal is to plug your iPhone in to charge according to the position of a “fast-moving bar rising up the screen.”
It’s what happens when you do plug your iPhone in that is so hysterically, bizarrely sexualized, though. If you’ve ever seen the end of Alfred Hitchcock’s North By Northwest, it’s a lot like that.
Apple is the “top riser” in the Best Global Brands survey.
Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.