Instead of using Apple’s CarPlay infotainment system or Android Auto in its 2016 vehicles, Toyota has decided to use a company you’ve probably never heard of to provide navigation and phone connectivity.
Let’s be clear: It is incredibly dangerous to do anything with your phone while you’re driving. You shouldn’t be texting, checking your mail, or swiping through Tinder when you should be focused on all of the people and giant, dangerous machines around you.
But Toyota knows that despite all of the warnings and common sense, some people are just going to chance it anyway. So a new radio ad it’s running in Sweden is taking the choice out of their hands.
You can see the promotional video about the ad below.
Toyota was one of the first car manufacturers to announce it would support CarPlay, but the company is pulling back on its plans to embrace Apple’s car infotainment system. Despite still being listed among Apple’s CarPlay partners, Toyota says it’s sticking with its own Entune systems.
The company says that while it has talked frequently to both Apple and Google about CarPlay and Android Auto, it has no plans to bring the technologies to its cars in the United States anytime soon. Toyota’s manager of advanced technology communications, John Hanson, told the New York Times, “We may all eventually wind up there, but right now we prefer to use our in-house proprietary platforms for those kinds of functions,” Mr. Hanson said.
While Toyota’s not so hot on CarPlay, other manufacturers like Ford, BMW, Volkswagon, and GM are more bullish on Apple’s car offerings. Here’s a full breakdown of which service auto makers currently support:
What better way than try to woo customers into buying a Prius Plug-In hybrid car than by drawing a parallel between charging your iPhone and screwing your iPhone?
That was Toyota’s, uh, “genius” idea. It’s a free game called Plug-In Championship, and it’s one of the most hysterically dumb iPhone games in recent memory, in which your goal is to plug your iPhone in to charge according to the position of a “fast-moving bar rising up the screen.”
It’s what happens when you do plug your iPhone in that is so hysterically, bizarrely sexualized, though. If you’ve ever seen the end of Alfred Hitchcock’s North By Northwest, it’s a lot like that.
Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.