Toyota radio ad shuts down iPhones because drivers won’t

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Toyota Siri radio ad
Oh, Toyota. You puckish tricksters.
Photo: Toyota

Let’s be clear: It is incredibly dangerous to do anything with your phone while you’re driving. You shouldn’t be texting, checking your mail, or swiping through Tinder when you should be focused on all of the people and giant, dangerous machines around you.

But Toyota knows that despite all of the warnings and common sense, some people are just going to chance it anyway. So a new radio ad it’s running in Sweden is taking the choice out of their hands.

You can see the promotional video about the ad below.

Toyota vehicles won’t support CarPlay anytime soon

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Don't expect pure CarPlay in Ford vehicles anytime soon. Photo: Apple
CarPlay isn't coming to Toyota after all. Photo: Apple

Toyota was one of the first car manufacturers to announce it would support CarPlay, but the company is pulling back on its plans to embrace Apple’s car infotainment system. Despite still being listed among Apple’s CarPlay partners, Toyota says it’s sticking with its own Entune systems.

The company says that while it has talked frequently to both Apple and Google about CarPlay and Android Auto, it has no plans to bring the technologies to its cars in the United States anytime soon. Toyota’s manager of advanced technology communications, John Hanson, told the New York Times, “We may all eventually wind up there, but right now we prefer to use our in-house proprietary platforms for those kinds of functions,” Mr. Hanson said.

While Toyota’s not so hot on CarPlay, other manufacturers like Ford, BMW, Volkswagon, and GM are more bullish on Apple’s car offerings. Here’s a full breakdown of which service auto makers currently support:

13 hot new Super Bowl commercials getting their game on right now

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Danny Trejo stars with recreated Brady bunch actors and sets in this hilarious ad for Snickers. Photo: Mars, Inc.
Danny Trejo stars with Brady Bunch actors and sets in this hilarious ad for Snickers. Photo: Mars

It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.

In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.

Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.

Toyota’s New App *Really* Wants You To Have Sex With Your iPhone

PR.002

What better way than try to woo customers into buying a Prius Plug-In hybrid car than by drawing a parallel between charging your iPhone and screwing your iPhone?

That was Toyota’s, uh, “genius” idea. It’s a free game called Plug-In Championship, and it’s one of the most hysterically dumb iPhone games in recent memory, in which your goal is to plug your iPhone in to charge according to the position of a “fast-moving bar rising up the screen.”

It’s what happens when you do plug your iPhone in that is so hysterically, bizarrely sexualized, though. If you’ve ever seen the end of Alfred Hitchcock’s North By Northwest, it’s a lot like that.