UK-based Future publishing announced earnings over the past year, claiming over $8 million in digital magazine sales, with over 12 million app downloads and five million subscribers. It offers its array of tech and sports themed magazines via Apple’s Newsstand and “container apps,” like Zinio.
All items tagged with "Newsstand"
There are a few of us iPad users that may have gone a little bit crazy with the Newsstand app when it first came out. We thought it would be super cool to read ALL of our magazines on the iPad, especially when we travel – what better way to avoid paying the per-issue price in the airport magazine stand when we could have the latest issues of our favorite rags all loaded up on our magical iPad? Sounds great, right?
And then we got on the plane, and realized that we still had to turn off all electronic devices before take off, and wait till about 10,000 feet before we could read them. What a bummer. Then, when we tried to figure out how to unsubscribe from the darn things, we realized we were at a loss. We tried going back into the iTunes App store app description, we messed around in Newsstand, all to no avail.
Here’s how to do it, though, with little to no hassle.
How long would it take you just to read the names of all the apps in the iOS App Store? According to an infographic (what we old timers used to call a “chart” or “poster”) by Tap Mag, this simple task would take you a whole week. And that’s far from all…
Mountain Lion’s version of the Safari browser brough many great things: a unified URL/search bar, iCloud tab syncing and some neat new gestures (try pinching when you have a few tabs open). What it also did was remove the RSS button, replacing it with the Reader button found in iOS. This – apparently – pissed off a lot of people.
So, for those of you who used this button daily, we’ve put together a list of alternatives. None of them will give you the same functionality, but all of them are great RSS readers which work in slightly different ways.
You know those big fat puzzle books you used to buy before you went on vacation? They’d be full of so many crosswords, word-searches and other mindless diversions that you could spend an entire week in a foreign country without seeing a single thing but the rough, badly-printed pages.
Now that wonderfully reclusive experience is available on the iPad, in the first game to be sold in the iOS Newsstand.
A recent Reynolds Journalism Institute study indicates that the iPad is becoming a primary vehicle for many users to consume (read, listen to, or watch) daily local, national, and world news and that it is leading a revolution in terms of how frequently people read news as well as how much news they read on a daily or weekly basis.
The survey noted that the iPad is the preferred large media tablet on the market with news consumers surveyed with an 88% share of that market. The Kindle Fire was the top pick among small media tablets with 68% of the news consumer market. The iPhone was the overall preferred smartphone with 39% of the news consumer market.
It also noted that the iPad (and other large tablet devices) seem to be encouraging news reading among all demographics including young adults. Among young adults (18 – 24 years old), 67% read news on one or more mobile devices and averaged five hours of news reading/consumption per week. Among young adults with iPads, 84% read news on their device(s) for an average of 7.3 hours per week.
When Apple announced the terms for Newsstand and digital subscriptions, many publications felt that the company was being too hard on them. Apple’s requirement that publishers offer the same deals through the App Store that they do elsewhere while still taking its typical 30% cut of the income ruffled a lot of feathers in the publishing world. While there was a lot of angry discussion about the policy when Apple announced and implemented it, many publications decided to accept the policy – at least initially.
Since then, however, a handful of publications have decided to abandon their presence on iOS devices. Some are planning to build a web app as their only iOS or mobile presence. Others are looking to create deals with various news aggregators. Regardless of their plans, Apple’s terms are one of the key reasons that publishers are getting out of the App Store.
Hearst, the publishing conglomerate that includes several of the world’s largest magazine brands, sees a bright future of iPad and tablet editions. Duncan Edwards, CEO of Hearst Magazines International, delivered some surprising statements as to what that future will look like at this week’s World e-Reading Congress in London.
The most surprising statement was that Hearst doesn’t plan to include interactive content in its digital publications despite work done in the company’s little known App Lab and the belief that users will pay more for a digital edition. Edwards also described mix of devices used by Hearst digital subscribers. That mix is headed up by the iPad but with Barnes & Noble’s Nook platform right behind it.
Apple’s Newsstand feature wasn’t without controversy as the company rolled it out. Issues around Apple’s control of subscriptions as well as the company’s 30% cut of content sales were hotly debated last year. However, with Newsstand a hit, publishers (and Apple) are reaping $70,000 a day from it.
And, if publishing execs everywhere agree with The Economist’s CEO Andrew Rashbass, that controversy is dead and buried – and it’s other iOS digital distribution models that pose a threat to publishers.
It’s pretty clear that digital distribution is going to play a large role in the future of magazines and newspapers. That doesn’t mean, however, that print editions are going away any time soon. For the foreseeable future, we’re likely to see print/digital hybrids while consumers and publishers test the waters of both digital products and distribution channels.
The road to digital hasn’t been a smooth ride for many publications. Part of the reason is the lack of resources being devoted to creating engaging and immersive digital content that doesn’t feel as if you’re simply reading a PDF of the print edition.
One big area where publisher are still failing is advertising – despite excellent interactive ad systems like Apple iAd, publishers are still stuck in a print mentality when it comes to ads. In fact, according to a new study, publications often simply toss the exact same print-formatted ads into digital editions that run in their print counterparts.
- Source Kantar Media