All items tagged with "Ken Segall"

The Upside Down Apple Logo: A Steve Jobs Mistake

The Upside Down Apple Logo: A Steve Jobs Mistake

An old PowerBook with an upside down Apple logo on Sex and the City.

When you open up your MacBook, MacBook Air, or MacBook Pro, the glowing Apple logo on its hood sits upright so that everyone in Starbucks knows that you’re using a Mac. However, it hasn’t always been that way. There was a time when Apple logos were upside down on the lid of Apple notebooks, until Steve Jobs realized his mistake.

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Ken Segall Gives Advice To Aaron Sorkin On How To Make The Perfect Steve Jobs Biopic

Ken Segall Gives Advice To Aaron Sorkin On How To Make The Perfect Steve Jobs Biopic

How do you take a life that was lived so fully, with so much drama, triumph and failure, and condense it into a 2.5 hour movie that will effectively express Steve Jobs as a person? It’s a monumental task that will be nearly impossible for any screenwriter to accomplish.

No matter how great a job Aaron Sorkin does adapting Steve Jobs’s biography into a screenplay, some people are going to hate it and say parts were left out while other were embellished. Sorkin’s not aiming for Sony’s movie to be historically accurate though, so what do you think he should focus on?

Our friend Ken Segall, who worked closely with Steve for over a decade, has some great ideas on what the focus of Aaron Sorkin’s screenplay should be.

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What Was Working With Steve Jobs Really Like? Ken Segall Tells All On The CultCast

Cultcast macbook

Author of the new book, “Insanely Simple,” Ken Segall got to do something most can only dream about: work one-on-one with Steve Jobs, creating some of Apple’s most iconic products and ad campaigns.

From naming the iMac, to helping develop Apple’s famous Think Different ad campaign, Ken has 12 years of stories to tell about what it’s really like to work with the man most of us Apple fans revere: Steve Jobs. And on episode 10 of The CultCast, Ken opens up on who Steve was, what his creative process was like, and the best ways to not get yelled at.

To hear Ken’s fascinating insights and amazing first-hand accounts, subscribe to The CultCast now on iTunes.

Ken Segall Recalls His Stories As Steve Jobs’ Ad Man On This Week’s CultCast

Cultcast macbook

If you’re a fan of Steve Jobs, or if you’ve ever pondered what makes Apple so different from every other company out there, you’re not going to want to miss our fascinating CultCast interview with ex Apple Ad guy and long time Steve Jobs collaborator, Ken Segall.

In his 12 years as an advertising executive working with Apple, Ken Segall put that little “i” in front of the iMac, helped develop Apple’s famous Think Different ad campaign, and spent countless hours creating and working closely with one Mr. Steven P. Jobs — he even got yelled at a few times.

Now Mr. Segall has a new book out, titled, Insanely Simple: The Obsession That Drives Apple’s Success. And in this episode of The CultCast, Ken regales us with stories of what it was really like working with Steve Jobs, and what makes Apple so different from every other company on earth.

How Steve Jobs Got The NeXT Name From Bill Gates, Got Nelson Mandela To Think Different And Other Tales

How Steve Jobs Got The NeXT Name From Bill Gates, Got Nelson Mandela To Think Different And Other Tales

Thanks to Ken Segall’s new book about Apple, Insanely Simple, we have heard about how Steve Jobs was willing to dress up as Willy Wonka, and how he felt about the negative reaction to the infamous hockey puck mouse.

Here are three more great anecdotes about Jobs from the book. They include Jobs asking the President to help with Apple’s Think Different campaign, the untold story of how NeXT got its name, and how Jobs almost integrated advertising into Mac OS.

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Steve Jobs Wanted To Dress Up As Willy Wonka & Provide Tour Of Apple Campus For Millionth iMac Purchase

Steve Jobs Wanted To Dress Up As Willy Wonka & Provide Tour Of Apple Campus For Millionth iMac Purchase

Steve wanted to wear a purple suit and top hat and provide a tour of Apple's Cupertino campus for the one millionth iMac.

Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase.

Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve wanted to play Willy Wonka and provide the lucky customer with a golden ticket that would entitle them to a full refund on their iMac purchase and a personal tour around Apple’s Cupertino campus.

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Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]

Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]

Author Ken Segall, Photo by Doug Schneider.

Ken Segall, who named the iMac and worked on the “Think Different” campaign, has some choice takeaways from working with Steve Jobs that he’s finally sharing in book form with Insanely Simple: The Obsession That Drives Apple’s Success.

The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)

Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.

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Here’s One Reason You Should Read Ken Segall’s New Book, “Insanely Simple” [Review]

Here’s One Reason You Should Read Ken Segall’s New Book, “Insanely Simple” [Review]

Ken Segall, photo @Doug Schneider.

Here’s the most pared-down review I can manage of Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall.

If you wonder what it was like to work with Steve Jobs: read it. You’ll enjoy it.

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Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]

Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]

According to Ken Segall's new book, "Insanely Simple," Steve Jobs loved the PowerMac G4 Cube, but had to let it die.

Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”

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Upcoming “Insanely Simple” Book Focuses On The Obsession Behind Apple’s Success

Upcoming “Insanely Simple” Book Focuses On The Obsession Behind Apple’s Success

Every Cult of Mac reader should know the name Ken Segall. Leander interviewed Ken back in 2009 about naming the iMac and making Apple’s ‘Think Different’ ad campaign. Ken now runs the hilarious Apple parody site called Scoopertino and his personal blog, Observatory.

As a man that worked with Steve Jobs personally, Ken has first-hand knowledge of what drives Apple as a business, and his insights into the creative marketing and branding industry are profound. He’s got a new book coming out called Insanely Simple, and you should be excited to get your hands on this one.

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