How Apple’s favorite reviewer convinced Jobs to bring iTunes to PC

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iPod-man
If you used an iPod on PC, you can thank Walt Mossberg.
Photo: Apple

Bringing the iPod to the PC was one of the keys to making Apple’s breakthrough music player the ubiquitous mega-hit that it became. But, as with the decision to allow an App Store on iOS, then-CEO Steve Jobs wasn’t exactly on-board with the idea from the start.

In fact, according to a new interview with Nest CEO (and former Apple executive) Tony Fadell, it virtually turned into a “knock-down, drag-out” battle between the pro-PC camp at Apple and Jobs.

Until Walt Mossberg, of all people, managed to break the deadlock.

What happened to Apple’s marketing magic?

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When will we see another "1984?"
Photo: Ste Smith/Cult of Mac

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.

Friday-Night-Fights-bug-2Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

Does Apple Watch really need a ‘killer app’?

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What's wrong with thousands of great apps?
Photo: Ste Smith/Cult of Mac

Apple Watch is missing a “killer app.”

At least that’s what some say. Apple’s first wearable has been selling well, but its inability to convince everyone they need a smartwatch since it went on sale in late April is being blamed on its lack of stellar software by some analysts. But are they right?

Friday-Night-Fights-bug-2Does Apple Watch really need a killer app to become the next iPod (in sales terms), or will it do perfectly well with thousands of great apps?

Join us as we battle it out over these questions and more in this week’s Friday Night Fight between Cult of Android and Cult of Mac!

Former Apple and Samsung employee dishes dirt on rivals’ innovation

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Samsung's method of innovation is way different than Apple's.
Samsung's method of innovation is way different than Apple's.
Photo: Kārlis Dambrāns/Flickr

Apple and Samsung are bitter rivals in the tech industry that make a lot of the same type of products, but when it comes to innovation, the two are complete opposites.

Arno Lenior is one of the few people on the planet who’s worked at both companies, and while Samsung gets a bad rap for copying Apple’s products, the former Apple marketing director reveals that in many ways, Samsung takes innovation just as seriously as they do in Cupertino, otherwise it would have never been able to go from a company that sold rice nearly 100 years ago, to transforming into one of the world’s top TV and smartphone manufacturers.

Now that Lenior left Samsung back in May, MarketingMag sat down with the Australian marketer to get his viewpoints on innovation and how it’s become part of the mindset at Apple.