Apple could acquire PowerVR maker to bring GPU design in-house

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Apple hopes to take GPU design into its own hands
Photo: Chipworks

Apple is reportedly in “advanced talks” to acquire Imagination Technologies, the British chip design company which creates the PowerVR graphics chips Apple uses for its iOS devices.

If it is able to acquire the company, it would mean that Apple would be able to bring GPU design in-house, much as it has done with its internally-developed ARM-based CPU cores.

Next iPhone’s Graphics To Get Even More Realistic Thanks To Imagination’s Caustic Acquisition

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The iPhone’s impressive GPU is supplied by Imagination Technologies, and it’s already powerful enough to run advanced 3D graphics engines like the Unreal 3 Engine. Unbelievably, though, it’s slated to get a lot better, after it was announced that Imagination has just acquired Caustic Graphics, a company with even more impressive 3D graphics technology to boast of.