Beats by Dre’s marketing guru bails on Apple

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Be cool. Stay in school.
Beats CMO is leaving the company.
Photo: Beats by Dre.

Omar Johnson, the Beats by Dre chief marketing officer that helped transform the headphone company from a gimmick to one of the most iconic brands in pop culture, is leaving the company next month.

During his time at Beats, Johnson and his marketing team created unique ads by collaborating with the world’s top athletes in every major sport to tell their real stories. Johnson didn’t give a reason for his departure, but Apple has confirmed he’s stepping down on November 1st.

Consumers want AirPods more than Apple Watch Series 2

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AirPods will be a hot holiday item.
Photo: Apple

Apple’s new AirPods may look dork as hell when you wear them, but they’re already proving to be more popular with fans than the new Apple Watch Series 2.

Based on a new survey of US consumers by Bank of America, about 12 percent of of respondents say they definitely will purchase the shiny white AirPods, and it could mean billions for Apple.

Apple AirPods might make Beats headphones look like a bargain

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EarPods aren't going wireless in 2016.
At least you won't have to deal with this anymore.
Photo: Buster Hein/Cult of Mac

The wireless future won’t be cheap if you want to listen to music on Apple’s upcoming Bluetooth earbuds.

Apple’s long-rumored AirPods could be revealed at tomorrow’s keynote for the iPhone 7 and according to one of the best Apple analysts in the game, they’re going to cost more than a set of Beats headphones.