The rumor mill continues to churn about what the hell Apple is going to do with Beats Music. It’s been a year since Apple paid $3 billion to acquire the upstart music service and headphone maker, but we are no closer to understanding why Cupertino laid out the cash.
When Apple purchased Beats Music and Beats Electronics, it did so with a splash it generally reserves for the unveiling of a game-changing product like the Apple Watch. Since then, it’s basically been crickets.
It is clear Apple has a way to go to compete in the streaming music game against Spotify, Pandora and the other services scrambling to get a piece of the music industry pie. But what form will Apple’s next music play take?
Not content with only Apple Watch pre-orders and a slim new MacBook, Apple has quietly classed up the Beats Solo 2 wireless headphone line with some fairly familiar colors: Silver, Gold, and Space Gray.
You know it’s an Apple joint when Space Gray shows up.
It was Philips that managed to beat, err, Beats to the first Lightning headphones last year, and at CES the company has taken it to the next level: announcing a new $299 pair that also offers noise cancellation.
Called the Fidelio NC1L, the battery-free headphones plug straight into iOS devices using the Lightning connector, and boast their own integrated 24-bit digital-to-analog converter rather than the one Apple builds into its devices.
Monster Inc, the company that help co-design the original Beats by Dr. Dre headphones, is suing Beats Electronics along with cofounders Dr. Dre and Jimmy Iovine for allegedly stealing its headphone technology.
The company, known for its overpriced audio cables, filed a lawsuit this week in San Mateo California, claiming Beats and its founders screwed the it out of millions of dollars before the company was sold to Apple last year for $3 billion. According to court documents obtained by USA Today, Monster says Beats concealed its role in the designing and engineering the headphone line, as well as its part in the manufacturing, distributions and selling of the headphones.