How to fix the Watch Sport in version 2 (Hint: GPS and Nike integration)

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Concept mockup: will Apple Watch 2 focus on runners needs?
Concept mockup: will Apple Watch 2 focus on runners needs?
Photo: Graham Bower / Cult of Mac

Rumor has it that Apple Watch will get an update next year. There is already plenty of speculation about what cool new features Cupertino will add.

Personally, I’m hoping that the new watch will focus on fitness, so I’ve created a mockup concept to show what I’d like to see in the next generation of Apple Watch. I call it the Apple Watch GPS, Nike edition.

Take your fitness in hand with smartwatch SHIFT band

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Check your smart watch without breaking form with the EdgeGear SHIFT band.
Check your smart watch without breaking form with the EdgeGear SHIFT band.
Photo: EdgeGear

With the watch now reinvented, a pair of avid runners believe it’s time to reinvent the watch band.

They have created a band that moves the face of a smartwatch to the spot on the hand just below where the thumb and forefinger meet. The result for runners, cyclists or anyone using the Apple Watch’s health tracking features is the face of the watch remains in the line of site.

Apple Watch features showcased in 6 cool new ads

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Are Apple Watch expectations just too high?
This is why now is the perfect time to get an Apple Watch.
Photo: Jim Merithew/Cult of Mac

Thanks to its arrival at major retailers like Target and Best Buy, the Apple Watch is going (more) mainstream — and Apple wants potential customers to know exactly what they’ll be able to do with their new wearable devices.

In six cool new ads, Apple shows off nifty Watch features like Apple Pay, Siri, Maps, voice messaging, fitness tracking, and more.

Check them out below.

Training for a marathon? Apple Watch can help

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You Apple Watch can't assess the efficiency of your running style
Apple Watch can help improve your race time (but watch where you're going!)
Photo: Graham Bower/Cult of Mac

With Autumn rapidly approaching, marathon season is almost upon us. So if you’re planning on running a race, now’s the time to ramp up your training.

Whether you are doing a full marathon, a half-marathon or a 10K race, here are my top 10 tips for using your Apple Watch to achieve a new personal best.

Apple’s savvy fitness plan: Build an indispensable platform

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The Activity app forms the hub of Apple’s fitness platform strategy.
The Activity app forms the hub of Apple’s fitness platform strategy.
Photo: Graham Bower/Cult of Mac

If you compare the Apple Watch to dedicated fitness tracking devices, it comes up short, and the forthcoming watchOS 2 will do little to address these limitations. Instead, with this update Apple is focusing on helping improve third-party fitness apps.

That’s because Apple sees its wearable as the main component of a fitness platform, with the Activity app as hub. While the built-in Workout app is mostly for beginners, third-party apps will provide the missing features for hardcore users.