The latest corporate apple to be taken to court by Apple is Woolworths, an Australian supermarket chain.
They 80-year-old company restyled their “W” to look like an apple, meant to symbolize fresh produce.
Apple’s lawyers are seeing red, just as they did with the Canadian school, and hope to convince IP Australia, the federal agency that governs trademarks down under, to repeal Woolworths’ application, made last August, to trademark its new logo, according to The Age.
There are a lot of Apple-inspiredconfections out there, but this apple pie with a logo at the center by a photographer in Uruguay who goes by Miss Gong looks almost too yummy to eat. (Not sure if the reverse logo was intentional or just turned round in the photo).
Imagine inviting your Mac user group over and serving this apple pie for dessert…
A CoM reader wrote in after our story on the Apple symbols pried from dead computers and transformed into jewelry to say that he’s been doing the same for years.
The reader, who goes by the handle univac, set up a gallery of what he calls “liberated logos” on Flickr –Â there’s something wonderful about seeing the evolution of them side by side.
His collection includes a ton of iconic rainbow Apple symbols (including one possibly from a 512 “Fat Mac,”) plus larger ones from laserwriters, G3s and Quadras.
In a nice little piece of Internet archeology, an interview with graphic designer Rob Janoff on the creation of the iconic Apple rainbow logo has resurfaced at zlok.net.
In 1976, Janoff worked as an art director for Regis McKenna where he created the logo, it was a pro-bono gig.
“For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up. I just stared at the wedges for hours,” recalls Janoff. The fruit of his labor: a simple 2-D monochromatic apple, with a healthy bite taken from the right side. Jobs loved the conceit-only he suggested it be more colorful. Janoff’s boss disagreed, insisting the logo be made all black to save on printing costs.
“But Jobs was resolute, arguing that color was the key to humanizing the company,” says Janoff. “So I just put colors where I thought they should be, not even thinking about a prism.” What thanks did Janoff, now the owner of his own Chicago-based graphic design firm, get for all his hard work? “Not even a holiday card.”
Spotted this yesterday in Milan: a small stool with a faux-Apple logo, missing the bite and a few colors but unmistakably inspired by the iconic rainbow.
Wonder who, for about $17 (€12.90), would want to sit on it, PC people?
Fully aware that this probably maxes out the cute quotient for the week (at least), but these iPhone, iPod clickwheel designs for kids onesies and T-shirts are, well, adorable.
You can get them at an all-Apple baby apparel store, or if you’re feeling a little more crafty, make them using a iron-on transfers like one Japanese Apple Fan did.
If you have to dress up your kid in Apple gear, these are probably preferable to the other, more scatological ones we’ve written about in the past.
Stumbled upon this lovely, lit-up Apple logo carved into a real Apple by Flickr user Evelina.
How did it come about?
She tells us: “I belong to a group, where we set a ‘scavenger hunt’ for each month and the theme for January was trademarks. I like to think a little outside the box… a shot of a MacBook or i-Phone was too simple, so I played in the kitchen with an apple, my daughter and a craft knife!”
Its another variation on actual apples getting the Apple logo, but to make this one you won’t have to wait a month while the apples “tan” in the sun.
If you have other cultish photo projects, let us know!
Last month, the Texas LEGO User Group included a model Apple retail store on main street for the Austin Maker Fair. You can also take a look inside the store, though Lego for Lego, we prefer the interior of this mini Apple store, though the logo roof on the Texas model is pretty sweet.
These apples with Apple logos and products are the handiwork of a Japanese Apple fan (more pics on the site) who covered Fuji apples with custom Apple stickers, then waited a month them for to mature.
For the finishing touch, they added a leaf in afterwards in graphics. Wonder if these would be ripe for copyright infringement…
