The latest corporate apple to be taken to court by Apple is Woolworths, an Australian supermarket chain.
They 80-year-old company restyled their “W” to look like an apple, meant to symbolize fresh produce.
Apple’s lawyers are seeing red, just as they did with the Canadian school, and hope to convince IP Australia, the federal agency that governs trademarks down under, to repeal Woolworths’ application, made last August, to trademark its new logo, according to The Age.
There are a lot of Apple-inspiredconfections out there, but this apple pie with a logo at the center by a photographer in Uruguay who goes by Miss Gong looks almost too yummy to eat. (Not sure if the reverse logo was intentional or just turned round in the photo).
Imagine inviting your Mac user group over and serving this apple pie for dessert…
In a nice little piece of Internet archeology, an interview with graphic designer Rob Janoff on the creation of the iconic Apple rainbow logo has resurfaced at zlok.net.
In 1976, Janoff worked as an art director for Regis McKenna where he created the logo, it was a pro-bono gig.
“For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up. I just stared at the wedges for hours,” recalls Janoff. The fruit of his labor: a simple 2-D monochromatic apple, with a healthy bite taken from the right side. Jobs loved the conceit-only he suggested it be more colorful. Janoff’s boss disagreed, insisting the logo be made all black to save on printing costs.
“But Jobs was resolute, arguing that color was the key to humanizing the company,” says Janoff. “So I just put colors where I thought they should be, not even thinking about a prism.” What thanks did Janoff, now the owner of his own Chicago-based graphic design firm, get for all his hard work? “Not even a holiday card.”
Stumbled upon this lovely, lit-up Apple logo carved into a real Apple by Flickr user Evelina.
How did it come about?
She tells us: “I belong to a group, where we set a ‘scavenger hunt’ for each month and the theme for January was trademarks. I like to think a little outside the box… a shot of a MacBook or i-Phone was too simple, so I played in the kitchen with an apple, my daughter and a craft knife!”
Last month, the Texas LEGO User Group included a model Apple retail store on main street for the Austin Maker Fair. You can also take a look inside the store, though Lego for Lego, we prefer the interior of this mini Apple store, though the logo roof on the Texas model is pretty sweet.