PR Experts: iPhone 4 Hardware Recall Is “Inevitable”
By Leander Kahney (6:34 pm, Jul. 12, 2010)

The iPhone 4 "Death Grip" will force Apple to issue a hardware recall, crisis management experts told CultofMac.com.
Apple will be forced to recall the iPhone 4 following Consumer Reports tests proving the “Death Grip” antenna issue is not software related, but a hardware flaw, PR experts say.
“Apple will be forced to do a recall of this product,” said Professor Matthew Seeger, an expert in crisis communication. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”
Crisis communication experts contacted by CultofMac.com, including Chris Lehane, former Clinton White House ”Master of Disaster,” agree: the iPhone 4 reception issue presents a Toyota-style PR crisis for Apple, and the company must respond with a more meaningful fix than a software patch.
Apple acknowledged the issue earlier this month but said the problem was caused by the way the iPhone calculates signal strength. The company has promised to issue a software fix shortly. Many critics viewed Apple’s response as spin, which was compounded on Monday by a devastating report from Consumer Reportssaying the reception issue is hardware related.
Toyota has been severely punished for its foot-dragging response to concerns about the safety of the Prius. Toyota recalled about 10 million vehicles worldwide and its reputation has been seriously damaged.
“Apple needs to put this fire out now,” said Dr. Larry Barton, a leading expert in crisis management and author of Crisis Leadership Now. “There has to be a military-like response to this issue. And we have not seen this kind of urgency.”
Dr. Barton said Apple should quickly issue a statement that either strongly refutes Consumer Reports‘ tests; or admit the issue and detail some kind of hardware fix. Saying the iPhone 4 has a problem calculating signal strength doesn’t cut it, Dr. Barton said.
“Their response has been lackluster,” he said. “It’s been borderline irresponsible. They are in danger of betraying customers’ trust and hurting the brand, which is infinitely more valuable than any one product.”
Consumer Reports is a well-respected publication with a long history of being impartial and fair, Dr. Barton noted. “Their advisory is a serious one.” he said.
Dr. Barton is a former professor at Harvard Business School, Penn State, University of Nevada at Las Vegas and Boston College. He was Vice President of Crisis Management at Motorola from 1995 to 1999.
Crisis communications expert Chris Lehane, the “Master of Disaster,” a nickname earned managing bad PR for the Clinton White House, said Apple dug itself into a deep hole with its software fix response, which was obviously rushed.
“It’s the ‘half-loaf’ approach,” he said. “Apple was under tremendous pressure to respond. They pushed out some information that wasn’t really baked.”
Lehane said the statement only raised a red flag for organizations like Consumer Reports to take a close look at the issue.
“They found themselves in a hole, and they dug a deeper hole,” he said.
Lehane contrasted this to Apple’s response to the price drop of the original iPhone back in 2007. Faced with a backlash from early adopters, Steve Jobs quickly published an apology on Apple’s website and issued a refund.
“You acknowledge it; you address it; you deal with it,” Lehane said. “Apple must protect its brand image, its crown jewels, at all cost. Apple has enormous consumer loyalty but it depends on whether people believe it’s credible.”
To protect its image, Apple will have to recall the iPhone, said Prof. Seeger, who is chair of the Department of Communication at Wayne State University in Detroit.
Prof. Seeger said Apple will likely delay a recall, and may issue a temporary “patch” such as free bumpers. However, a recall is unavoidable to protect the brand, which is more valuable than the cost of a recall, Prof. Seeger said.
“Apple lives and dies by its reputation,” he said. “We pay a premium for its products. We expect them to operate on a premium level. It’s very unfortunate, but they will have no choice but to mount a recall.”
Apple didn’t respond to requests for comment.
UPDATE: PR expert Rene A. Henry, author of Communicating In A Crisis, also said Apple should issue a hardware recall. “They’ve got a problem and it’s no different from Toyota,” he said by phone this morning (too late to include in the original story). “They’ve got to recall and replace it if they want to protect their image and reputation.”
“It’s going to be expensive,” he added: “At least they are helping BP out. They’re keeping some of the heat off them.”
Posted by Leander Kahney in Apple, News, Top stories, iPhone | Comment on this article
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i been thinking they suck latley but to be honest at this point
apple still makes better stuff then most.
bubbakush, on July 12th, 2010 at 6:39 pm
I have had my iPhone since the day it was introduced and at first I noticed the problem with the antenna, but a few days later I bought a case that wraps around the back and sides…with some sort of rubber, which I was going to buy anyway…to protect it a bit in falls and I have not had the problem anymore…
I wanted that case anyway…so it is NO big deal to me…
I had a similar case on my 3rd generation iPhone too…
I would not consider owning one without some sort of case to protect it a bit…
Soooo basically I have no problem!! The case was only $20 and that is less than I paid for my case on my other iPhone. What is the big deal??? I love the phone anyway. I discover new things to do with it almost everyday due to the apps that I get, most for free at the app store.
Charles, on July 12th, 2010 at 6:41 pm
Why isnt everything that Consumer Reports said in the report. They had real great positive reviews on other aspects of the phone. Also, why wasn’t the death grip brought up on the 3Gs to see if this is a new problem, or a problem they just so happen to find out?
Kamal, on July 12th, 2010 at 6:44 pm
This is bullcrap. this site constantly tries to stir controversy with an extremely limited amount of proof to back it up. this one or two guys opinion(s) means nothing to Apple. I’m not against free bumper cases or recalls or anything but this is just another attempt to stir up the masses with a poorly written article. People seem to forget that the same antenna problem exists not only with the iPhone 3gs, but with many other unrecalled phones. I’m still getting me iphone 4 in a few weeks. The antenna thing needs to stop. Apple isn’t going to recall millions of phones over an issue that existed before this phone, but that only rose to the surface due to the antenna placement
Nathan, on July 12th, 2010 at 6:45 pm
The comparison with Toyota is fucking ridiculous. Faulty systems in cars cause accidents and death. For the iPhone, your call may be dropped if you hold your phone in a certain way in a low signal area. If this kind of “problem” demands a recall, then 99% of all products sitting on store shelves right now should be recalled. Where are these affected users anyway? Because I don’t hear a single iPhone 4 user around me complaining about this. Instead of creating more noisy blog posts how about a report showing what percentage of users have been affected or even noticed this issue?
Joseph, on July 12th, 2010 at 6:50 pm
I still want to know if anyone OUTSIDE the US is having this issue… anyone?
Conrad, on July 12th, 2010 at 6:58 pm
This is exactly what I posted this morning. Apple needs to quit the stone walling and engage better with their customers
Apple Bitch, on July 12th, 2010 at 7:01 pm
I think the free bumper is the way to go to calm people at some point, it’s actually less expensive than the recall.
What bothers me in this crisis is that we don’t know yet how many people are affected with this flaw. Is it everyone ? is a small number of people ? is it a problem coming from the sim as many developpers said ?
It’s hard to make a decision on a recall if we don’t know exactely the facts and numbers.
I am very curious to see what Apple will do but i’s definitely a very tough ride for cupertino right now.
… but as an Apple Hardcore fan, I will buy the iphone over and over ; )
The Zine, on July 12th, 2010 at 7:02 pm
Considering how terrible iOS4 runs on the 3G with any apps installed at all (if you put nothing on it then it runs just fine, but with a couple dozen apps installed the whole system just crawls), I’m going to be VERY pissed if they recall the iPhone 4 and delay the Canadian launch.
Mike, on July 12th, 2010 at 7:02 pm
This is really a complete non-issue for people that use their phone in a case, which I always have. The phone is mostly glass, you’d be insane to carry it around naked. With my iFrogz Luxe Lean case my signal is stronger than my 3G EVER was (in it’s case) Still, no going back for me. This new phone is AMAZING. Fast, great display, great camera, great speaker quality………
Rick, on July 12th, 2010 at 7:05 pm
This is totally retarded. You guys constantly tweet links to these sensational, idiot-ass articles about overblown stories that never come true. Remember when Cisco was goin to sue over the use of the name iPhone? Or what about that company that was trying to sue Apple over some touch screen patent? All of that was pointless news that was written simply because there was nothing better to write about that day in the world of Apple products. I’m going to stop following you guys on Twitter. This is just lame.
Mason, on July 12th, 2010 at 7:10 pm
Very interesting article to read on :
http://mobileanalyst.wordpress.com/2010/07/12/iphone-4-report-consumer-reports-study-is-full-of-crap/
The Zine, on July 12th, 2010 at 7:11 pm
I have had the Iphone 4 since day one as well… I love it, but if there is a problem they should fix it. Apple has always been amazing to me as far as customer service and standing by their products. I mean just first class.. They replaced my iphone 3g twice outside of warranty due to a hairline crack that developed in the back. They also replace the hard drive on my macbook outside of warranty because of suspected bad drive. If there is a problem with the phone, they should fix it. I agree, I pay a premium for first class hardware and service and if they don’t do something to fix this, then I will think twice next time I buy apple. Have to admit the whole “we miscalculated the signal strength” thing is a little half baked..
AJ, on July 12th, 2010 at 7:11 pm
I got mine un June 23, and no problem so far, so I think the recall is a little too much.
Oscarm23, on July 12th, 2010 at 7:23 pm
I haven’t had this issue with mine, it has been the best phone I’ve ever used…
while consumer reports doesn’t recommend it, they also rate it the best smartphone on the market, with the older 3GS tied with the EVO 4G for 2nd
insidmal, on July 12th, 2010 at 7:26 pm
hogwash—pathetic journalistic sensationalist crap…
I, too, have an iPhone 4 with no problems
Azazelllo, on July 12th, 2010 at 7:34 pm
@Conrad Good question, there hasn’t been a peep about this “problem” in Japan.
Elmer Fudd, on July 12th, 2010 at 7:39 pm
This whole thing has gotten so overdone that it is now ridiculous. I love my new iPhone…. the best so far by far…. no problems, no dropped calls and a fantastic screen. The FUD masters are trying to buy time while Apple is kicking ass selling phones as fast as they can be made.
Trying to keep a connection in a difficult location cannot be blamed on the antenna….. if you can find another phone that gives you the signal you need to be productive, just turn in your iPhone in and get a full refund… no questions asked. I’m just tired of the whiners (I bet most don’t even have an iPhone).
All smartphones have to be put in perspective, each has strengths and weakness…. choose the one that gives you the most of what you want…. it’s just that simple.
ChampagneBob, on July 12th, 2010 at 7:43 pm
Consumer Reports have never been kind to Apple. See their many PC rating articles….
Neil Anderson, on July 12th, 2010 at 7:46 pm
Horsesheet ~ pure and simple. Maybe your experts could go and run the company better than the current management?
Mike Hunt, on July 12th, 2010 at 7:46 pm
They didn’t push out information that wasn’t baked, they pushed out a product that wasn’t baked. If social media teaches anything it’s focus on the product, perhaps all those reviews from the iPhone in the bar didn’t catch this fatal flaw.
The two Apple responses , 1) hold the phone differently and 2) the phone really isn’t getting a good reception, we just failed to display that to you in bars are really lame.
These responses have contributed to the PR crisis
Albert Maruggi, on July 12th, 2010 at 7:51 pm
This shows how much PR people know about computing. There would never be a need for a recall. Worse case is Apple issues a $30 credit for a case of your choice.
People tend to forget the iPhone 4 gets the best reception of any smartphone made today and you really have to work at it to get “average” reception.
My sense is all the noise is coming from Android users that are angry the iPhone 4 has done so well.
Ted, on July 12th, 2010 at 7:51 pm
I dont know of anyone who uses the iphone without a case on it. It is a non issue. I have owned numerous smartphones 3 iphones HTC EVO 2 nokias a nexus one and a blackberry storm and each of them always had a case on it, unless I took it out to clean dust off of it or was putting a screen protector on the front. Being in the mobile phone industry my job requires me to own many of these gadgets for an extended period of time for testing and app development. Of all these phones the iphone is the clear winner hands down. The Evo was pretty good but lacked the user experience that the iphone provides.
Never had a single problem with the 4th generation iphone since owning it. It is the BEST iteration so far of any smartphone I have ever used.
Mike Hunt, on July 12th, 2010 at 7:52 pm
It’s very funny that besides the hysteria the consumer report actually still rated iPhone 4 as the best phone on the market…
But anyway…
One more thing… if this were a pandemic with the hardware then why aren’t there 2+ million complaints? Where are they? Japan? Europe?
Rob, on July 12th, 2010 at 7:57 pm
Simple fact is Apple has acknowledged there is a hardware problem. I wonder how many of the fanboys in here are left handed, probably no one. The blind faith people have in Apple is very amusing, Jobs doesn’t even have to pay you to write Apple propaganda. The joke is on you. BTW I have bought 3 iPhone 4′s my left handed girlfriend experiences te antenna problem all the time, so sorry to ruin your day the problem does exist.
James D, on July 12th, 2010 at 8:11 pm
Its very simple…
If you have a problem then take the phone back to Apple. they have said they will take returns without fee. Unless the phone is damaged of course.
Rob, on July 12th, 2010 at 8:19 pm
The problems are caused by the USAs failure to adopt newer and better standards for mobile phones.
If Verizon had decided to invest in real-world (not USA) technology you’d have competing GSM networks so that consumers would have a choice about what network to run their iPhones on.
Instead they are using technology that Australia’s number one telco sold to a third world country when they moved with the times.
Apple are wanting AT&T to ‘fess up on this issue.
Again, where are the outcries from the UK? Japan?Germany?
There aren’t any because all of those countries have robust and reliable 21st century mobile networks with good signal strength for their subscribers.
If I were Apple I would be going after Crisis communications guy and other blogs for slander of a product that works every where else in the world.
USA telcos = EPIC FAIL!!
PMoe, on July 12th, 2010 at 8:26 pm
Recalls are normally done only for SAFETY-related issues.
Worse case scenario for Apple would be to extend their return policy, or offer free cases, or offer a small credit. Not a recall.
James, on July 12th, 2010 at 8:38 pm
This regurgitation of paranoia and horse shit is -almost- as bad as a day full of Brownlee “articles”. (maybe I should leave the ‘s’ off of articles for full effect.)
Byebye, cult of buzzwords. Maybe I’ll come back when there’s something substantial to read again.
Blah, on July 12th, 2010 at 8:40 pm
I have the same problem with the antenna. I call apple and they said the software update is not going to solve the antenna problem. I’m returning my Iphone 4 tomorrow. I don’t want to get stuck with a product that does not work properly for two years, and with at&t!!
Louis, on July 12th, 2010 at 8:41 pm
“I dont know of anyone who uses the iphone without a case on it.”
I used my iPhone 3G for 2 years without a case. And I’m using my iPhone 4 without a case – and I have absolutely zero problems with it.
As for this post, I agree with other commenters that it’s mainly hyped up nonsense. I’d prefer some real information as to how many iPhone USERS feel they are being affected by this. I suspect the number is very small and most of the hype is coming mainly from non-iPhone users. But hey, that would require real reporting and it probably wouldn’t get half the page hits.
Joseph, on July 12th, 2010 at 8:46 pm
The tests proved nothing. They had 3 phones out of how many millions. Even if you looked at all the phones where folks have reported actual reception issues, in areas with fantastic reception on all other phones (iphone and not) it’s probably like 1/100th of a percent of the phones sold. That’s hardly a major hardware flaw.
charli, on July 12th, 2010 at 8:55 pm
@Elmer Fudd: actually, there was a report about the iPhone’s antenna problems on TV a week or two ago. And all of my (technophobic) co-workers asked me if I was having issues with my phone, so yes – it has gotten some publicity here. And to answer the original question, both of my Japanese iPhone 4s have the Death Grip problem.
TokyoHam, on July 12th, 2010 at 8:56 pm
Apple is a very high quality company. This is a defect that should have been discovered prior to the release. Since it wasn’t, there isn’t really anything you can do about it. Imagine this for a moment, there is zero problems with the new iphone. Everybody buys a protective case. Everybody wants to protect their investment. It’s a cheap semi-insurance policy should you drop your iphone. That is what normally happens. Since it didn’t, why is everyone complaining about a problem that is easily corrected by something you would normally do anyways?
DR Craine, on July 12th, 2010 at 8:58 pm
Oh I forgot one thing. The Death Grip? Why is it called the death grip? Because it “kills the signal”? I absolutely love how the public throws such slander at a company that normally puts out a great product. I am not surprised though, as this is the age of throwing everything and everyone under the bus so they can be heard. Gotta love the internet.
DR Craine, on July 12th, 2010 at 9:04 pm
I’m unsubscribing from the CoM rss feed. This kind of sensational FUD isn’t something I care about. I haven’t seen an interesting article in months. Cya!
Josh, on July 12th, 2010 at 9:05 pm
I had 4 3g’s and always had it in a protective cases. Now I have the new phone and I love my iPhone 4. I bought the bumper case when I ordered the 4 before this antenna was recognized. The phone is handsome with the bumper. The phone is amazing and the bumper is attractive too. So what it the big deal. Protect your investment and enjoy your device. Knowing Apple, they will resolve this dilemma one way or another. They are a great company that stands behind their products. Owning 4 Iphones, it’s not a problem to me. I am sure many feel the same way I do
zinks, on July 12th, 2010 at 9:09 pm
Free bumpers would cost Apple less in the long run. Recalling them all would be a serious blow and loss to them.
Raymond, on July 12th, 2010 at 9:12 pm
With cultofmac as a friend, apple sure does not need enemies.
jpmrb, on July 12th, 2010 at 9:36 pm
I can confirm that there are many people who have issues with the antenna, I see about 10-15 customers a day who come in and demonstrate the “death grip.” This is not a fault with the ATT network as older generations of iPhone experience no signal loss. No other smart phones in our store suffer from rapid degradation of signal like the iPhone 4. I like the iPhone however a company of Apple’s stature making a fundamental mistake like this is stupid. At least they aren’t blaming it on ATT, probably because they can’t.
At least Apple has a large devoted fan base who’d buy dogshit in a bag for top dollar – as long as it was made by Apple.
AT&T store employee, on July 12th, 2010 at 10:11 pm
@TokyoHam Can you point me to something? Maybe youtube, anything? We have been holding off to see if this turns out to be a genuine issue or not.
Elmer Fudd, on July 12th, 2010 at 10:28 pm
I had the 3g for 2 years with no real problems… loved it… I was even impressed enough to get a macbook pro, which I also love. I’m a hardcore geek, unix kernal developer type… much more prone to be a linux/android type… but I know what I like and respect what I see from Apple so much now that I even have an iPad! Though I’m not “religious” enough to be called a fanboy, I do recognize the quality of the hardware, the aesthetics, and the high quality user experience.
I spent an exasperating period of time on first order day, but I finally got an order placed. I got the phone 2 days early as did many others. Beautiful, fast, awesome features… seventh heaven… ecstasy!
I am incredibly satisfied with it, except unfortunately I have “the problem”… I don’t hold the phone any special way, just securely in my left hand… I have 2 years experience with the 3g with no significant problems. In the same locations I go from 5 bars to 1 or 0 bars in 10-15 seconds. Of course, it’s just bars, so if it was only a display issue I could care less… but the reality is that it drops calls, drops data connections and fails in places that my 3g worked perfectly. Why do I hold it in my left hand you say? Because I’m right-handed, and dial or make selections with my right hand.
I don’t pretend to know if everyone’s has this problem, only that mine clearly does. And I really don’t understand why everyone who isn’t having the problem seem to be so invested in trying to discredit everyone who is experiencing it. I’m happy for them that they don’t have a problem… and believe me when I say that I wish I was not having it!
So far, Apple’s response has been underwhelming; the “we’re shocked, shocked” to find that the bars are being miscalculated in software is laughable. I don’t pretend to know if the problem is hardware or software (though my technical instincts are that it’s hardware), but I do know that recalculating the bars isn’t going to keep my calls from dropping. I will be returning mine soon if Apple doesn’t do something meaningful to “make it right”; I’m still holding out hope that they will, though the responses so far don’t seem very promising.
leftHandedKiller, on July 12th, 2010 at 10:39 pm
These experts had failed to recall that Apple is willing to accept the return of the iPhone 4 with full refund – isn’t this a kind of recall.
Some experts no wonder the US is in deep shit.
AdamC, on July 12th, 2010 at 10:52 pm
Nice to see AT&T employees are happy with their jobs…”At least Apple has a large devoted fan base who’d buy dogshit in a bag for top dollar – as long as it was made by Apple.”
Unfortunately AT&T service is sub standard comparatively…
If you don’t like your sales job then leave…
But since no one from Japan, Europe or even China is having the drop-out issue with the Vulcan Nerve pinch on their hardware then it seems pretty obvious… but unless international users start having the same issues then it seems pretty isolated to AT&T… They are free to speak out as well… We’re all ears in the forum.
Rob, on July 12th, 2010 at 10:53 pm
@leftHandedKiller – get a case, problem solved. they are about $5 on ebay. or just tape the lower left corner, $0
Ted, on July 12th, 2010 at 10:55 pm
As someone else said, recalls are for safety reasons. Recalling an entire line of a product to avoid injury or death. No one is going to die, people.
Someone needs to tell Professor Ill-informed from Wherever University that he needs to learn more about “Communicaton”.
For the record, I’m in Europe, have no signal issue whatsoever, and if I did, I’d simply take it back to the shop for a refund – as Apple have advised.
Hellsbells, on July 12th, 2010 at 11:07 pm
@Kamal: Consumer Reports did in fact include a 3GS in their tests, and it apparently did not have the disconnect problems of the 4.
Of course Apple fans like the ones frequenting this site will buy a case and enjoy their new phone. But the Apple brand is expanding into a larger consumer demographic that will read about these issues and Apple’s response, and be concerned. We’re talking about a $2,000+ investment over the life of the phone. So this has the potential to slow Apple’s growth. There may be hype in all of this, but there are also real people with real world reception issues. So either Apple gives away free cases or recalls the phones, or denies the hardware issue altogether. They’re in a tough bind because any action could tarnish their brand.
I have a 3G and I’m just waiting to see what happens.
Matthias, on July 12th, 2010 at 11:12 pm
I’m pretty sure CR’s testing is legit, BUT I have to add my 2 cents to the mix: I live in Germany (posting this b/c some people have asked if anyone outside the US is having this issue), and I have had the iP4 since day one. I have not had a single dropped call, and my dL- and ul-speed is extremely fast. I can see the bars going down when I hold the phone with the “deathgrip”, but tbh I never do hold it that way when I make calls, and I never have, and that’s not because of the “hold it differently” thingy that SJ threw out there.
I honestly don’t have a bad thing to say about this phone. I have quite a few friends who have actually switched from their Android phones to the iP4, because after using mine for a few minutes they just found it to be so much better than their phones.
- my 2 cents
Scott, on July 12th, 2010 at 11:23 pm
@Rob Someone here has already said they have an antenna problem using the ip4 in Japan. I might also inform you that the ip4 is not available in China yet. Does that clear things up for you?
You seem to fail to accept the fact that Apple itself has admitted there is an antenna hardware problem. I fail to see how you can still so blissfully stay ignorant. People like you are Apple’s wet dream, you’ve been conditioned extremely well – those with weak minds…….
BTW. I like the ip4, the way it looks and what it can do that still doesn’t make up for the fact that it’s most basic function of being a phone is lacking.
AT&T store employee, on July 12th, 2010 at 11:36 pm
As you guys were wondering about the situation in other countries, here’s a report from Germany: A colleague bought an iPhone 4 (T-Mobile network) and is able to reproduce the reception problem (he’s a lefty BTW). He has experienced dropped calls in areas with lower signal strength where he didn’t have problems with other phones.
AGerman, on July 12th, 2010 at 11:38 pm
No problems here on our two phones. Left handers hold it in their right hand and dial with their left hand, my wife is left handed. I am a right hander and of course do the opposite, my left hand.
Bwhite, on July 13th, 2010 at 12:04 am
I got an Unlocked Factory Iphone 4 with a Central America operator (El Salvador-TIGO) , I tried to simulate the antenna issue but it seems that this unlocked one is now suffering from this issue. I can send a Video if someone request this.
Another thing no one has talked about it, is using Facetime outside of the states, I cant activate it, I called Apple support at USA to help me with this without success.
Apparently facetime sent a silent SMS wich is not supported outside of UK or USA even if Im on wifi coverage. I ask then if they can manually register my serial to allow facetime but they didnt know what to do.
Javier Toledo, on July 13th, 2010 at 12:10 am
Wow! I’ve only just subscribed to this site, and so far all I’ve seen is one sensationalist article after another. This “professor” is talking about Apple’s credibility by comparing this situation with Toyota. What a load of attention seeking bullcrap. “Inevitable”? What makes it inevitable? Have Apple tried to fix it already and failed?
Sure the iPhone 4 has an issue with itself. Sure some may think it’s a hardware issue and some think it’s software. How can anyone consider a recall without at least letting Apple fix the problem in anyway that they can?
I heard a lot of good things about cultofmac.com but it turns out you’re just another attention seeking, print anything, sensationalist, amateur tech weblog.
Here’s a tip. The reason why successful blogs like Engadget work is because they sprinkle in a few “Facts” here and there and don’t just post whatever crap they find by asking every random person they can think of.
Unsubscribing RSS and unfollowing on Twitter. Pathetic.
Jai Hussain, on July 13th, 2010 at 1:49 am
I’m a lefty, had the phone for a week, no problems…even if the bars do go down, does it matter unless you drop the call? There is NO WAY I’d go back to any other phone after using this.
Old news, move on…and also get real..IT’S JUST A FUCKING PHONE!! Be greatful you’re living in a age where we produce tech like this, if you don’t like it take it back.
iSimon, on July 13th, 2010 at 1:55 am
Would you please qualify which “PC Experts” agree about an “inevitable” recall? I can’t stand sensationalist “journalist” like you… I’m sorry that I opened your page…. I surely won’t again!
JJ Mackey, on July 13th, 2010 at 2:22 am
I have NEVER seen an iPhone, 1G, 3G, 3Gs, 4, whatever, in the wild that was not in a case of some sort. The pundits are acting like the very idea of putting this phone in a case is kowtowing to some malevolent force of the universe, while real people have been putting their iPhones into protective coverings as a matter of fact since its launch 3 years ago. I have a 3Gs so will not be upgrading, but I would certainly be putting this phone into some sort of a case if I were to buy one. The front and back are GLASS for heaven’s sake, and I don’t care how strong it it, it is still GLASS, and glass will break if it is dropped enough times. A little common sense goes a LONG ways!
ggore, on July 13th, 2010 at 2:58 am
Ah, so let me get this right… the impartial Dr Barton hails from Harvard that esteemed Apple hating institution that is bankrolled by Microsoft and Google?
There will be no recall. In six months time when the iPhone 4 is the biggest selling and most successful phone in history people will look back at articles like this a laugh!
Credibility = 0
Trotskiii (UK), on July 13th, 2010 at 4:13 am
It’s a phone, not a car with potential break problem that could cause death. Also, remember the return for full refund? Apple has recalls in the pass but it has to do with faulty adapters (fire hazard).
Seriously, i still don’t get the mass hysteria both positively and negatively. It’s just a phone.
Thao, on July 13th, 2010 at 4:33 am
Google surely spent $300 million in the past 3 months paying people to bash and badmouth Apple’s image. What else would they do with all their money?
Of course, Apple’s own responses (to customer concerns) aren’t the best either, but many of these issues have been exaggerated. Kinda like Fox News “reports” that Obama is a baby-eating Negro Communist who was born in Thailand. I mean sure. Obama is a Negro, and he eats Christian babies. Fox News did get a few facts correct. But the rest is just sensationalism and pure hatemongering.
Poor Apple. When you were barely on the radar of success, no one hated you, everyone rooted for you as the underdog. But when you became The Big Fish in the Ocean, suddenly all the other little fishes banded together to plot your death. Sucks to be Number One, Apple, it just sucks.
stevelarson, on July 13th, 2010 at 4:47 am
I know someone who was payed for spreading bad reception rumors about the iPhone 2 years ago.
T-Mobile is the sole iPhone provider in our country, and their competitor was his employer.
It was his daily job and he reached the national news with it.
These guys quoted here and Consumer Report *could* have been paid as well. The stakes are big enough.
Gert, on July 13th, 2010 at 4:51 am
Who holds their phone like what is shown in the photo? Your hand would cramp before you can complete a call. Once again people that hate Apple are screaming “the sky is falling”.
Bob, on July 13th, 2010 at 5:44 am
I wouldn’t send mine in even if a recall was offered. This is pretty ridiculous.
Larry, on July 13th, 2010 at 6:10 am
You yanks are toooooo civilised and politically correct – so buy a cover for it and it is solved. Why do you have to be so retentive ? Get over it and move on.
George Christianson, on July 13th, 2010 at 6:13 am
The responsibility for this PR nightmare rests squarely in the hands of Lord Jobs and his arrogant attitude. Apple should have been way ahead of this issue and immediately acknowledged the problem and that a real fix would be forthcoming and or they would provide free bumpers or full refunds with no questions asked. Instead, the narrative is that Apple knew full well of the problem long before the phone hit the streets and they decided to profit on the design flaw by selling a fix in the form of their $30 bumper.
The problem will go from worse to epic sh*tstorm if Apple puts out a software update that merely masks the problem as opposed to actually fixing it
MarkByrn, on July 13th, 2010 at 6:14 am
http://www.youtube.com/watch?v=IGQmdoK_ZfY
Rob, on July 13th, 2010 at 6:15 am
I agree – Apple should recall the iPhone 4. Yes, there will be a stock price dip, but in time, it will be forgotten.
However, Apple should start to take a long, hard look about how it operates which perhaps is more suited to a plucky upstart than a powerful technology/media company.
Perhaps the veil of secrecy is starting to damage it i.e. if they’d been able to test these devices without cases, in the field maybe they would’ve found this problem?
Si, on July 13th, 2010 at 6:15 am
Anybody who is not happy with the phone can take it back for a FULL REFUND. Why the hell would there be a product recall in addition to that? Again, recalls are for things that hurt or injure people. In this case, the only thing that happens is a couple bars drop on the display! Recall … LOL. Instead of contacting some dipshit “PR expert”, contact someone who can provide some real data on how many users claim to be affected by this. That would be news.
Joseph, on July 13th, 2010 at 6:16 am
This is so funny, so now all of a sudden dropped calls are something new to be blamed on the I4? Lack of 5 bars is something new? Please don’t forget all the dropped calls and the lack of bars we all had before I4. I am not having any more dropped calls than I did before and in some rooms in my house I have 5 bars and some I have one. I can go from 5 to one by doing nothing, whether I’m holding the phone or not. a lot of this is to do with signals and att. Not all is tp blame on Apple, I just think their biggest mistake is no state of Jobs. Apple has always been known for their great service and their f/u attitude is what disappoints me the most. Acknowledge and resolve. PR 101
Dana, on July 13th, 2010 at 6:23 am
Wow, Google is putting its might on the media spin, and it’s getting out of control for Apple.. What will Apple do now? Will Apple let Google roll all over, and let it be the next Microsoft? ..OR crush Google’s challenge? They are both great companies, but to be honest, Google is too much riding on Apple’s coat tails, and now trying to take that coat away from Apple. Look at Android, it’s a clone situation of Mac OS and Windows.
mac11, on July 13th, 2010 at 6:29 am
hi guys,
I got the iPhone last week, living in Germany. I have the same antenna problem, I’m losing also 3G speed when holding the phone in my left hand so it is not the American AT&T network causing the problem.
roxxin, on July 13th, 2010 at 6:35 am
People keep calling me, and my new iPhone 4 will not ring, they tell me ” I have been calling you for a hour” I have had the iPhone back when the 1g was released and have had no problems until this glass , metal crap came out…I want my 3gs jailbroken and running 3.1.2 back.
Jason, on July 13th, 2010 at 6:42 am
Weakest 1 sentence argument ever:
“To protect its image, Apple will have to recall the iPhone, said Prof. Seeger, who is chair of the Department of Communication at Wayne State University in Detroit.”
Hondo, on July 13th, 2010 at 7:03 am
I wonder how long Apple keeps waiting with the recall. They should have placed a recall on the first day already right after this issue was reported. Seriously, ANYBODY with the slightest know-how of electronics and physics KNOWS that this issue is due to a faulty hardware design, nothing software-related. If you short a circuit, you short a circuit, big fscking deal. Not.
So Apple: Get your iPhone 4 hardware design straight and recall. WORLD-WIDE. That’s the only way to prevent further damage to your brand.
Hank, on July 13th, 2010 at 7:24 am
I can’t believe that guy compared the Toyota recall with the “inevitable” iPhone 4 recall. Toyota’s problem was that people couldn’t STOP THEIR CARS. That’s DEFINITELY a matter of life and death and a safety issue. The iPhone 4 reception for people who grip the iPhone like a grizzly bear is not a recall issue. Knowing the engineers and the bright minds at Apple, they’ll come up with a way to fix it simply by setting up an appt at the Apple store to come in and have it fixed.
If they consider their fix to be giving out free bumpers, I’ll be REALLY disappointed, because the entire design philosophy of Apple is not to put an ugly, bulky case on the phone. The fact that they solicited those bumpers at the keynote tells me that they definitely knew about the problem, but assumed that everyone would buy bumpers if they pushed them straight from the source, not a third party. That didn’t happen, and now they’ve got a problem.
I’m actually more pissed that now all of the Android/Blackberry chronies will be talking about this forever, acting like Apple is dead now. The difference is that no one talks about the flaws in other smart phones, because no one cares.
Erik Folgate, on July 13th, 2010 at 7:27 am
To all those that don’t really get the Toyota analogy here: It’s not about death or life, it’s about damage that’s done to the brand.
When you buy a car, you expect it to have brakes that work.
When you buy a mobile phone, you expect it to have an antenna that works.
In either case, if the expectations aren’t met, it’s a huge FAIL, damaging the brand.
Got it?
Hank, on July 13th, 2010 at 8:14 am
It’s just a phone. A crisis? A recall? It’s just a phone that has a weak antenna, it is not an oil well leaking into the sea or a car that blows up.
If it really is as bad they will fix it in stores with a kit. You drop by and they pop a new part in – assuming that it affects more than 4 phones out there. Otherwise they will fix it on the next lot they build and people can upgrade in a year or two when it dies a normal cell phone death.
Sounds like there are too many PR “experts” looking for a jib out there . . . . .
Atilla, on July 13th, 2010 at 8:28 am
There are some potentially very serious problems here with the iPhone. The reception issue is the one getting the most noise. That needs sorting – if it’s hardware then it’s a real issue. There is the sensor issue – I had the iPhone 4 for a week and returned it because virtually every call the sensor was not working and I kept inadvertently muting calls which made using the phone impossible.
But even worse I think is that the phone’s back and front is glass. When you drop your phone (which everyone does once in a while) it needs to be able to absorb this impact. Virtually all phones can cope with a sharp knock. For the iPhone 4 to shatter on impact is just insane.
I think Apple might be in trouble
Justin Berkovi, on July 13th, 2010 at 8:45 am
Anyone claiming that this is not a problem simply because it doesn’t happen to them is missing the point. Just because it is not a problem for you does not mean it is not a problem for a significant number of other people.
Anyone saying that buying a case is an adequate solution is missing the point. I should not have to buy an optional accessory to make a device properly perform its primary function.
And yes, I do own an iPhone 4 and I have experienced signal loss due to holding it (naturally) in my left hand. It hasn’t dropped any calls, but I have lost 3G data connectivity just by holding it, which is pretty frustrating when you are trying to browse the web, or watch streaming video while holding the phone. This *never* happened in the two years that I owned and used my iPhone 3G in the same locations, holding it in the same manner.
Adam, on July 13th, 2010 at 8:49 am
Hey guys, don’t shoot the messenger. I contacted these PR experts because the antenna issue has been in the news for weeks now. It’s the dominant story about the iPhone 4. This is why Apple is being compared to Toyota. Not because the two problems are equivalent — they aren’t — but because the media equates Prius with dodgy brake pedals, and the iPhone 4 with dodgy reception issues. Note: No one said it’s a Prius-style problem; they said it’s a Prius-style PR problem.
Then the story kicked up yesterday into a different realm. The Consumer Reports test put all the speculation to rest: it’s a hardware problem, plain and simple. There’s no arguing this any more: it’s been established by an independent, impartial testing organization with superb engineering chops. In addition, CR cannot recommend consumers buy it. This is a big deal. Plus, CR suggested that Apple hasn’t been forthcoming about the issue: that it’s tried to spin the problem by blaming it on a cell phone reception algorithm.
Check the mainstream news today: there are hundreds of stories about the CR report and reception problems. In the minds of mainstream consumers — the kind of people who don’t read tech blogs — the iPhone 4 has a major hardware flaw and the leading consumer-advocacy publication is telling them to stay away. If this isn’t a PR crisis for Apple, I don’t know what is.
PS: Personally I think the death grip is a non-issue. Given all the complexities of cell-phone networks, the possibility of holding the phone the wrong way is ridiculously insignificant. A rainstorm has more effect on reception, or the number of people simultaneously using the local tower, or the concrete walls of your office building. I believe Apple when it says the iPhone 4′s antenna is the best it’s ever shipped. But real or not, the issue is now firmly equated with the iPhone 4 — the same way the Power Mac Cube was associated with hairline cracks. In the media, no one talked about the Cube without mentioning the cracks — and it doomed the machine.
I also thought the Prius brake problem was a non-issue: a problem that could largely be blamed on Prius drivers — they’re the worst in the world, IMHO — but look what it’s done to Toyota. Apple is no Toyota. It won’t bury its head in the sand, and iPhone reception problems are not a matter of life and death like the brake pedals in cars. But unless Apple acts fast and does something — deny the problem or issue a recall — this is a headache that isn’t going away.
Leander Kahney, on July 13th, 2010 at 8:59 am
Apple is as concerned aboout the faulty design as Obama is about the Gulf Oil Spill – they are both off vacationing or golfing.
BillyBob, on July 13th, 2010 at 9:10 am
Instead of facing this head on, Apple has resorted to its usual paranoid secretive ways. All references to the Consumer Reports review and recommendation are being deleted from Apple’s technical support forums. As if by hiding the issue, it will just go away.
Unbelievable.
Brad, on July 13th, 2010 at 9:18 am
Just to inform you that the same problem exists with the iPhone 4 in Germany. It is definitely NOT a network issue.
It should also be noted that this is not the same problem that all other mobile phones have: the signal does not simply get a little weaker by holding it in your hand. It goes down dramatically when you bridge the gap between the two antennas on the left side to the point where I lose 3G network connectivity.
I sort of fixed it with some duct tape, but honestly, this is a huge embarrassment to Apple and clearly a design flaw that no other mobile phone shows.
And no, I don’t think it’s a good solution to simply buy a case. I don’t want a freakin case. Never used one before and never will. What’s the point in designing a beautiful phone and then hiding it in a hideous plastic crap case?
Horst, on July 13th, 2010 at 9:23 am
Honestly they need to recall the first batch of iPHone 4, they have problems I can replicate it on multiple.
Now here’s the interesting thing: the phones coming directly from the factory now are not as delicate to the reception issue! Even with the death grip the bars do not drop nearly as much, maybe one or two… this tells me Apple has quietly made hardware changes and this might explain the long wait time and why it’s so hard to get the iPhone still at any stores.
Seriously for a $699 phone ( without contract, see: http://osxdaily.com/2010/07/08/iphone-4-price-without-contract/ ), you better expect good call quality – Apple knows this, they are just slow to respond so far and I think that is because they are literally changing the production lines behind the scenes.. the software fix isn’t going to do anything for a hardware problem! Apple will recall the early phones, I am sure of it, and they are already changing the new ones.
I think in a future revision we will see the antenna at the top of the phone near the sound output port since nobody seems to hold their phone at the top, and there will also be a coating of sorts over the device (there is speculation this coating is already being applied now to new phones but I can’t confirm this)
Christopher Cross, on July 13th, 2010 at 9:30 am
These guys don’t know Steve Jobs. Love him or hate him, if he has made a decision, then it’s over. He would run himself, Apple, and anyone else necessary into the ground before he would allow the media or any related public sentiment to dictate his actions. A sharp drop in iPhone 4 sales, and *only* that, is the only thing that will motivate Jobs to do anything. If sales stay strong he will continue to tell everyone to go spit.
Mattjumbo, on July 13th, 2010 at 9:30 am
After installing the bumpers, I have had no reception problems. I do have a problem with Apple stock being down over 7.0 points! Steve would be foolish cease the hubris, and desist in this stone walling. Deleting threads to the consumer reports posting, saying there is a software fix. He can learn from the experience of AKIO TOYOTA or be doomed to repeat them. It’s only money Steve. All you have to loose is your reputation. Your early adopters are the most klug of consumers and investors. Buy every one a set of bumpers and be done with it as you do the redesign! Remember. . .Bulls make money, bears make money , pigs get slaughtered!
Harvey Edmonds, MD, on July 13th, 2010 at 9:50 am
Here is why a recall will not be necessary:
* There is no safety issue.
* The problem can be easily addressed by providing free bumpers or full refunds to everyone who wants one, unlike a car where it is difficult to unwind transactions involving 3rd parties like banks and leasing companies.
A relatively small number of people would opt to return their phones – even Consumer Reports ranks it as the best smartphone while refusing to recommend it. It works perfectly with a bumper and how many purchasers actually intended to use it without any type of case? Those people should just return it for a refund and be quiet.
Finally, this is a product that has been on the market for only a few weeks. Everyone is quick to assume that Apple is engaged in some type of massive coverup of a defective product. What ever happened to giving the company a reasonable chance to actually do a thorough investigation of the problem and then announce a solution that is satisfactory to actual customers, and not necesssarily PR experts, bloggers, pundits and other know-it-alls?
David Weinstein, on July 13th, 2010 at 9:57 am
Anybody got an IPhone I can buy!! Didn’t think so.
Bob, on July 13th, 2010 at 10:07 am
This is just a way for the people that dont have a iphone 4 to feel better of not having one. I have the iPhone 4 with a bumper and have nothing to complain about. Even before the bumper, yea the reception thing existed but the sick display made up for it.
.. get over it or buy a droid?
dadriano, on July 13th, 2010 at 10:15 am
Apple sucks. Anyone who buys an iphone is a sheep.
Nick, on July 13th, 2010 at 10:26 am
The fanboys who complain that all this is over exaggeration and that there is no problems have their heads up their A$$. The funny thing is EVEN IF YOU GET THE BUMPER, the bumper is not compatible with most chargers and it isn’t even compatible with apples own iphone 4 dock!!!
so apple will in the best case scenario give free bumpers but then you will have to buy alll your dock stations and cables again from apple because it does not work with ANY third party dock. I plugged it into Belkin, Griffin, Ihome and non of them work with the bumper on!
hg, on July 13th, 2010 at 10:54 am
They will have to pry my iPhone4 from my cold dead hands before I’ll give it up to a bogus “recall”. This is the best phone made; I have no antenna issue; signal strength and clarity is much better than earlier models. To call for a recall smells suspiciously of stock manipulation.
Dan in Orlando, on July 13th, 2010 at 11:06 am
How can they say that a recall is inevitable? We don’t even know for sure that this is a hardware problem. Just as feasible is an explanation that it’s a problem with the way the antenna negotiates the cell signal. I think this is supported by the evidence that the problem does not exist on microcell networks. If it’s simply a matter of the antenna getting “confused” on non-microcell networks, that’s something Apple can fix with a software update, even if they are being coy about it currently.
Jason, on July 13th, 2010 at 11:08 am
I love Consumer Reports, but have always found their reviews on electronics lacking and reports on high end gear was almost nonexistent. Years ago CR would give Apple computers a low grade and recommend other brands because they were too expensive and there wasn’t enough applications for them. They never understood the product.
MitchK, on July 13th, 2010 at 11:11 am
Also, I read the Consumer Reports article, but I disagree with their conclusion that their findings demonstrate a clear hardware issue. All they found was that there was a real drop in signal, not just a virtual drop in bars as Apple claimed. That doesn’t eliminate the possibility that it’s software-related for the reasons I gave above. I still don’t think Apple’s given a real explanation of the problem, but I’m not convinced it’s hardware-related either.
Jason, on July 13th, 2010 at 11:12 am
this is f’n ridiculous
What is this comparison with Toyota? Anyone out there killed by reduced signal?
and jesus, yes the bar goes down a bit. But still a lot better than my old 3GS.
paul petermann, on July 13th, 2010 at 11:31 am
Try holding it in that special way with a full signal and making a call, it doesnt drop. Its only in a weak area and almost any phone drops calls in a weak area if you hold your phone over the antenna.
Jack, on July 13th, 2010 at 11:32 am
You douche bags who say “I had a case for my 3G and it didn’t bother me” well I’ve got a pile of crap with a case on it for you to buy for $29.00. Are you people stupid? do you just buy what is put in from of you? The 3G cracked if you looked at it wrong! I had 7 of them and they were all crap! Now the nerw and improved iphone 4… stronger, faster, better! Oh but it still needs a case WTF? How about building a product that doesn’t need a case to make it work the wat it’s supposed to ! You apple fanboys are fucking pathetic! Go hoe so your girlfriends and wives can dominate you some more!
Cam, on July 13th, 2010 at 12:02 pm
I have had the iPhone 4 since the first day of release. There have been no problems with droped calls or the antenna. Stop being a “sky is fallilng consumer”.
Scott Van Der Weele, on July 13th, 2010 at 12:11 pm
seeing the comparison to Toyota i actually laughed out loud.
Recall??? ZERO chance of a recall.
LTrain, on July 13th, 2010 at 12:39 pm
I totally agree with part of this report but it’s really dumb comparing it the toyota recall. I think they were referring to it hurting the Apple brand. But Apple MUST have some type of recall. The signal drops 5 bars when held in a certain spot. This has never happend on any previous iphones. You guys commenting are not getting what is going on. It is a design flaw. You are covering the antenna when you hold the phone resulting in many dropped calls. This may not happen in major cities where the signal is very strong. I Nashville and surrounding areas it happens all the time. The much greater issue is with the proximity sensor at it was not even covered on this report. Many people place a call, place the phone against there face and the sensor is kicking back on which lights up the phone and automatically puts the call in facetime/speakerphone/mute/ or ends the call. The sensor problem is far greater than the signal issue which can be resolved with a case or skin. Check out the thread over at apple about the proximity sensor. 180,000 views and 1,600 replies. Did CR not see this issue or what? http://discussions.apple.com/thread.jspa?threadID=2475509&tstart=15
Cell Phone Repairs, on July 13th, 2010 at 12:40 pm
I have been using the iPhone 4g for over a week. I bought it after all the antenna stuff came out. I can’t duplicate the problem! I’m not squeezing it like an NFL linebacker either. The iPhone 4g actually holds reception strength better then 3gS in the same problem areas. It is snappy, fast and feels like Apple Book Pro in your hand without the bulk. The build quality is by the far the best I have ever seen on a mobile device. There are no corners cut here. I had the first iPhone and then went with Blackberry for a few years. It’s great to be back. P.S. The pictures and HD video are amazing!
LJ, on July 13th, 2010 at 12:40 pm
P.S.S. I also use the iPhone a without a case and just a protective film for the front and back as I did with most of my phones.
LJ, on July 13th, 2010 at 12:46 pm
Deal with it or else shove it. I am not fixing this problem.
Steve Jobs, on July 13th, 2010 at 12:47 pm
What is funny is how fuckin lame all you dorks are!!!!!!
Nerdslaughter, on July 13th, 2010 at 12:58 pm
I don’t trust consumer reports for anything….the same people who are rating/testing toasters are the same ones rating phones and cars.
Tom, on July 13th, 2010 at 1:20 pm
Wow. The fanboys are just ENRAGED on this post. No surprise there.
What is a surprse is the amount of time Apple is taking to recall this piece of garbage. The PR response were embarrassingly bad. It makes you wonder how smart Apple people really are. Not so much it turns out.
Also, to the fanboys: this is proof that you belong to “The Cult of Jobs” – nothing more. Apple is JATC (Just Another Tech Company). You fanboys look silly. You’re even nerdier than Star Trek fanatics. Get a life. Move out of your mother’s basement. Kiss a girl. Do anything, just stop with the incessant fanboy weirdo behavior.
Bill Hicks, on July 13th, 2010 at 1:33 pm
The Toyota recall comparison is not retarded. It’s showing the similarities of a FAULTY product that they know about, but WON”T fix.
You guys are just fixated on that Toyota’s faulty car might harm people but the Iphone problem is just reception. Your damn iphone is suppose to work With or WITHOUT a case. Not just with a case. It’s not retarded to expect a working “PHONE” keyword PHONE when you shell out 200-300 dollars and then 90-100 dollars more a month.
It is a hardware problem, I’ve never had such crappy service compared to my IPHONE 3G and 3GS. ALSO BLUETOOTH reception is HORRIFIC. Try a pair of bluetooth headset turn it on and play music and then proceed to slide it into your pants pocket. IT WILL DISCONNECT.
JMUHOBO, on July 13th, 2010 at 1:38 pm
The terms “fanboys”, “dishing”, and “foodies” all suck. These are the terms used by haters, driving 8 year old Corollas, renting a room, carrying clipboards and their HTC plastic paper weights around…
LJ, on July 13th, 2010 at 1:43 pm
The Toyota recall shouldn’t have happened….
http://online.wsj.com/article/SB10001424052748703834604575364871534435744.html?mod=googlenews_wsj
Stupid drivers cannot be eliminated.
Roux, on July 13th, 2010 at 1:49 pm
It’s quite comical to read the majority of these responses. I’m a huge fan of hte iphone, owned my 3G for over two years and am eagerly anticipating ihpone 4. that said, who in their right mind would buy a phone (a device used to speak to people) that didnt work if you held it the way about 90% of people hold it? that’s insane. it’s like buying a car that doesnt work if you use your right foot on the gas but saying “dude, it has a really cool interior”. what a meatball you people are.
and re: consumer reports. it’s probably the most respected organization of it’s kind. they are independant and impartial and have a team of expert engineers that do much more than look and feel evaluations. for those of you who discount their opinions and want to know how many people are experiencing this…you people are idiots. the whole point of having an unbiased, third party group of EXPERTS is so you wouldnt have to rely on the misguided accounts of lay people like all of us!
take a chill pill and let apple sort this mess out. maybe try going outside for a really long walk or something? toodles…
and to the meatballs that say “recalls are only for safety related issues”…totally inaccurate. when a product fails to operate properly and that company wishes to stay in business recalls most certainly do happen. the point of a recall is to re-establish faith for consumers in the product, not only to mitigate lawsuits that arise from safety-related flaws.
mike, on July 13th, 2010 at 1:55 pm
As an RF EE type with multi advanced degrees in this area, I’ve read a report from those who actually know about this subject (most definitely NOT the Consumer Report Science D students).
The problem exists in ANY phone at that freq when one’s hand is near the antenna. The only “flaw” is that Apple’s programmers simply did not apply the proper math function for the indicator.
Consumer Reports couldn’t adequately test a crystal radio, let alone something as complex as a cellular phone.
Da Coyote, on July 13th, 2010 at 2:29 pm
I have had my iPhone 4 for five days (shipped a week ago from China, got it Friday) and I love. I have not been able to duplicate the problem. Maybe the later builds have a fix built into them.
For me it is a non-issue.
Tom, on July 13th, 2010 at 2:30 pm
LJ, on July 13th, 2010 at 1:43 pm said:
“The terms “fanboysâ€, “dishingâ€, and “foodies†all suck. These are the terms used by haters”
LOL! The irony in that statement is the most hilarious thing I’ve read in a long, long time. A fanboy complaining about a whole slew of terms calls users of these terms “haters”. LOL!
You gotta love the fanboys. These Apple nuts are a good source of endless comedy. They’re the Star Trek nerds of today!
Also, to posters saying the iPhone doesn’t present a danger. Perhaps your brains are not working either. Many people only have cell lines, no land line. If I have to call 911 at home, you know I’d really prefer a phone that works. I don’t want the iPhone Death Grip to actually cause my death.
Thanks, but no thanks Apple.
Bill Hicks, on July 13th, 2010 at 2:55 pm
I love how y’all who’re laudin’ the “first class hardware apple” supposedly makes, then go on to say “…and they replaced my cracked this and faulty that”. Well honey, if the goods are first class, why the cracks? Why the faulty this and faulty that? Sounds like a pain in the a$$ to me, just like practically every other POS made overseas.
Sam Walton, on July 13th, 2010 at 3:01 pm
And anuther, thing…if the goods are so good why not design it so it doesn’
t need more goods: bumpers, cases, etc. Gee whiz, like the phone is purtier with all dem appurtenances. Or do y’all jus luv spending money that could otherwise be sent to Uncle Sam in the form of taxes. It IS yer patriotic duty after all. “Jus’ spreadin’ the wealth” as someone once said.
Sam Walton, on July 13th, 2010 at 3:05 pm
This is just soooooo funny it hurts. “My £500 underpowered toy is just so brilliant, I don’t care that it doesn’t work properly and that the company is laughing at me.” Classic.
Sam, on July 13th, 2010 at 3:17 pm
I just canceled my iPhone 4 order.
When I placed this order by phone with a “Mac Expert” at Apple, I asked if the rumor (at that time) about signal strength / antenna problems being solved by an upcoming 4.01 firmware release was a fact. The “expert” confirmed this as fact and went on to assure me this was that I would not have problems with the signal or antenna after the next firmware release which would be out before I even received the phone anyway… so I ordered!
Of course, this bit is simply not true. I was lied to by Apple in the sales process. I am very disappointed by this since I have always found Apple to be completely aboveboard in all my past dealings with them.
Because of that history, I thought I would give them a chance to keep the order and requested a “bumper” at no charge, just so that I would have piece of mind about the whole signal strength issue (and to save $29).
The “Mac Expert” I worked with originally when I placed the order is, apparently, on vacation, so I spoke with another rep. She left me on hold for a bit to go ask about giving me a free bumper to keep the order. While on hold, I was pretty sure that would happen… I mean, $29 to keep a phone and Apple Care order. Hello?
She came back and said no. When I asked for a reason, she said it was because management is aware that bloggers have been writing that this as an easy way to get a free bumper.
Something else I found odd was that at that location, they were completely unaware (or maybe it has purposely been kept quiet) that there is any speculation about this “inevitable” recall. I would think that including the bumper would be sufficient to avert the need for such an action.
I really wanted the new one, but I guess I can wait until the CDMA Verizon version after all. There’s always an upside!
Shawn Honnick, on July 13th, 2010 at 3:29 pm
Wow!
“…the iPhone 4 reception issue presents a Toyota-style PR crisis for Apple…”
Wow again!
The iPhone is killing people?
Wow!
Fekkin’ drama-queens!
This reminds me of the time my nephew received detention at school and called it “a Hitler-like violation” of his rights…
Guess what? It’s just a bit of metal that allows you to post inane gibberish from your toilet. And so are all the competing brands.
You know what IS a “Toyota-like disaster”?
Your face, that’s what!
Aaron Moore, on July 13th, 2010 at 4:11 pm
Hey, everybody. Here’s a quick, easy fix for the iPhone 4 Death Grip issue.
DON’T COVER THE ANTENNA. (IE, don’t cover the two little notches near the bottom of the phone.)
If you cover ANY phone’s antenna, you will degrade the signal.
You’re welcome.
P.S.
Duh.
Fern, on July 13th, 2010 at 4:17 pm
I am having antenna problems at Windsor, CT. I had iphones form 1st gen, 3g now iphone 4 HD. Apple needs to recall this phone for sure. I showed lot off people at work also. They do have proof that the iphone 4 HD will go in to edge when you hold bottom of the phone. But this phone processer is very good. They still need to recall this iphone 4 HD to fix antenna problems.
Thanks
Anil
Anil, on July 13th, 2010 at 4:22 pm
I am having antenna problems at Windsor, CT. I had iphones form 1st gen, 3g now iphone 4 HD. Apple needs to recall this phone for sure. I showed lot of people at work also. They do have proof that the iphone 4 HD will go in to edge when you hold bottom of the phone. But this phone processor is very good. They still need to recall this iphone 4 HD to fix antenna problems.
Thanks
Anil
Anil, on July 13th, 2010 at 4:28 pm
I live in the UK (London), have had the iP4 since launch, no bumper, work in sales (on the phone constantly) and am LEFT HANDED, apart from the usual shitty O2 bad signal areas, I have not had a single problem or dropped call. I don’t know what all the fuss is about. I love this phone, best phone I’ve owned (plus the battery life is fantastic)
No way will there be a recall, the phone is fine. Apple will issue a firmware update or something to appease the negative Nancy flock…
Dave mclean, on July 13th, 2010 at 4:45 pm
“They’ve got a problem and it’s no different from Toyota.â€
“At least they are helping BP out. They’re keeping some of the heat off them.â€
I know people are passionate about their toys, and I see what they’re saying, but a little fucking perspective please. A weak antenna hasn’t cost anyone their lives yet.
George, on July 13th, 2010 at 4:48 pm
Even with some defects, Apple’s innovations are worth the risk. The pluses outweighs the minuses; IF a recall is imminent… maybe we should start recalling all computers with Windows operative systems no? In technology you take the risk, learn as you go, and correct the deficiencies. The company without glitches should start throwing the first stone……..
Tabatha, on July 13th, 2010 at 4:59 pm
I think this article is drastically overstated.
If some consumers are not happy with their iPhone4, they should return it for a full refund.
They don’t recall something unless there is a safety issue with it. Dropped calls among certain users is not a safety hazard.
End of story.
Why do some elements of the media hate Apple so much? Just jealous I suppose because they are stuck with Dells and Blackberry’s at work!
I have one, have not had any problems and absolutely love it.
Mindy, on July 13th, 2010 at 5:18 pm
Taking heat off of BP??
Like Toyota??
I thought I needed to grow up.
Jed Gould, on July 13th, 2010 at 5:20 pm
This article is so poorly written. Every single paragraph “APPLE MUST RECALL, APPLE MUST PROTECT ITS IMAGE.”
You could have done the same thing with 2 sentences.
li, on July 13th, 2010 at 5:22 pm
@Conrad it’s a good question. When they’re released in Canada we’ll have more than a few people testing this.
Vanmacguy, on July 13th, 2010 at 5:30 pm
Let’s face it. Apple’s marketing model for years has been to sell under-performing hardware with reasonably decent software and charge a premium for it. This time it just happens that their hardware REALLY under-performs.
NotaMacMoron, on July 13th, 2010 at 5:41 pm
I have had my iphone4 for around 2 weeks now and I notice that the signal strength drops if I hold the corner of the phone. To sole this I now have a bumper on the phone and it works fine. I believe that apple should give all iPhone 4 owners a £25 credit to cover the cost of a bumper. Apart from this issue I love the phone, in fact it’s the best one I’ve ever had…
Andrew In London, on July 13th, 2010 at 6:30 pm
The bottom line is if you hold the phone in your left hand and cover the black strip the reception is severely affected. I have tested my phone at my office and the signal is weak there. Cover the strip with you hand and the phone drops calls. I had an IPhone 3GS prior to the IPhone 4 and didn’t have this problem at all. Could make calls from the office and receive them and the calls didn’t drop. When I am at home the phone runs on my wi-fi network and the signal is as strong as it gets. However hold the phone with your left hand, cover the strip and the bars go from 5 to 1. Everything is affected from phone calls to downloading data. I suspect that Apple discovered this problem prior to the release of the phone and decided not to address it so they could get the phone out by the launch date. Sure a cover might resolve the issue but in reality this is a band aid fix and not a permanent resolution. For the CEO of Apple to suggest you hold the phone differently as well as the representatives in Apple Care is a complete cop out. Steve, you need to step up to the plate and get this reception issue fixed soon before your reputation is ruined. Now that Consumer Reports isn’t recommending the phone maybe Apple will deal with the issue. Oh, to say there is a software issue with the number of bars displayed is crazy. A software update isn’t going to fix the reception problem. This is a hardware problem and it is time for Apple to deal with it or face multiple lawsuits which in the end would cost them more money than just recalling the phones.
Doug Strate, on July 13th, 2010 at 6:40 pm
Oh the fanboys are relentless!
Hey, how about Toyota tells their customers “just don’t push the pedal down so far. Problem solved!” LOL!.
Fanboys are apologists in the extreme. This was a terrible product released by Apple. Suck it up. Get used to it. Their responses were amateur at best, and now they are paying the price – as they should. Suck it up fanboys, and quit whining.
Also, if you don’t get the Toyota analogy perhaps you should put down your little toys once in a while and actually use your brain. The comparison has nothing to do with safety or danger. It has to do with a global brand that shipped a faulty product, and then – instead of immediately admitting and fixing it – they released one lame PR release after another. Eventually Toyota had to fess up, and so will Apple. THAT’S the analogy.
Get it fanboys? No, probably not. Get back to your mom’s basement. Dinner’s ready.
Bill Hicks, on July 13th, 2010 at 8:04 pm
@fern
yeah thanks for the tips that almost everyone knows :p
ranggaw0636, on July 13th, 2010 at 8:38 pm
Before this story came out, my friend who bought the phone was complaining about the dropped calls. He kept his old 3GS and had to keep switching back to it in marginal reception areas. Call on iPhone — call dropped — switch to 3GS, no problem. He decided to return it before the CR article.
The phone has a defect, which affects users to vary degrees. Any reasonable company would offer to fix it for free, or offer some kind of combination of exchange/free bumper/return. The most interesting part of this story is the backlash from the Apple fans who won’t admit there even is a hardware issue. There’s not even any shades of grey here, wake up to reality! Reminds me of the drones in the 1984 Super Bowl commercial, it was Microsoft then, but it’s Applites now.
VoR, on July 13th, 2010 at 8:52 pm
This was an interesting article until Consumer Reports was referenced.
I wouldn’t use CR to determine what shoelaces to buy.
I have an iPhone 4 and have not had the “reception issue”. Where is the freakishly long winded tirade of my phone working just fine?
Chris, on July 13th, 2010 at 8:53 pm
This article is a joke. How can anyone in good conscience speak about this relatively minor iPhone issue as though it’s on par with Toyota (people dying because of faulty brakes) and BP (the worst oil spill in history)? Get some perspective, already.
R.J., on July 13th, 2010 at 9:51 pm
Enough with all of the unconditional loyalty to Apple. I am an Apple fan, but I am extremely disappointed with having this defective iPhone in the market. This needs to be fixed ASAP. We don’t want a free bumper or a software cover-up! This is supposed to be high-tech, year 2010, phone of the future! It is B.S.!!!
Jeff, on July 13th, 2010 at 9:56 pm
Wow, Fanboys certainly DO act like battered spouses, don’t they? Steve Jobs true genius lays in his ability to get legions of users to purchase overpriced products and getting said legions to believe that they are somehow unique and special.
In reality, these legions are nothing more than iSheep. They will purchase any new product Apple releases, no matter what problems said product might have. Fanboys don’t seem to care that Apple purposely omits certain features on its first gen products, only to add said features in subsequent gens.
If Fanboys weren’t so smug in their belief that Apple can do no harm, and if Apple didn’t tout itself as a company whose products are nothing short of perfect, then a lot of folks wouldn’t rag on Fanboys, or even use the term Fanboy.
bigbubba, on July 13th, 2010 at 10:33 pm
@R.J.
You’re making an apple to oranges comparison, when this article is focused on an apples to apples comparison. And, speaking ONLY about the iPhone 4, this is a major issue. Having problems with the “phone” portion of a smartphone (and yes, they do exist, despite protestations to the contrary) shouldn’t even be a part of the conversation.
That such a problem exists with the antenna on the iPhone 4 is a BIG deal. That the iPhone has always had problems with dropped calls is a BIG deal. (That people nonetheless keep purchasing iPhones is a testament to Jobs’ genius, and I mean that with sincerity.)
Why SHOULD an iPhone 4 user have to buy a bumper to get the phone to work they way it should out of the box? An iPhone that can’t make calls is nothing more than an iPod Touch, except the poor sap owning one has to make monthly payments to AT&T.
bigbubba, on July 13th, 2010 at 10:50 pm
@VoR
You perfectly understand the issue, and underscore Jobs’ genius. Fanboys ARE the drones portrayed in Apple’s 1984 ad, yet Jobs has been able to convince them that they are exactly the opposite, when they are exactly the same.
bigbubba, on July 13th, 2010 at 10:52 pm
Too many fucking retards in the world. Too many apple hard-ons.
Too many laughs reading through all these comments.
Too too too too
retards
Protips, on July 14th, 2010 at 2:52 am
To the above poster:
I assume you are referring to yourself!!
Doug Strate, on July 14th, 2010 at 5:00 am
Come on,who really thinks the hardcore Apple faithful will jump ship over this issue?They are among the most dedicated and faithful market segment around.My dad has a mac and I have a pc{okay,it”s just an asus netbook}and his machine is light years ahead of mine.I wish pc’s used OS-X.
Scott Mcpherson, on July 14th, 2010 at 6:26 am
“Crisis communication experts contacted by CultofMac.com, including Chris Lehane, former Clinton White House â€Master of Disaster,†agree: the iPhone 4 reception issue presents a Toyota-style PR crisis for Apple.”
Yes, it’s exactly the same as Toyota, you’re iPhone4 may unexpectedly kill you with a hyperfast download and Apple knew all along but shipped it anyway. How diabolical!
Thank god AT&T is here to keep us safe with their crappy network speeds…
Scott, on July 14th, 2010 at 6:49 am
It certainly won’t be an issue for me , I’m not buying a iPhone now. I certainly don’t want to use a bumber as they make the phone look like a piece of crap.
Owen, on July 14th, 2010 at 7:00 am
Just wow.
I absolutely can’t believe what you fan-boys will type in here. It’s simply amazing. Your perfectly fine with Forcing people to use a case. That’s not ok.
Some guy said he’s NEVER seen an iphone Not in a case. just wow.
Some continue to say there is no problem. wow.
Why does apple bother to spend any money on advertising.
obviously you all can handle that for free without them
frank, on July 14th, 2010 at 7:01 am
I think if Apple do nothing that legally it will be grounds for a massive lawsuit, since the antennae issue has been proven to be malfunction from factory the legal options here is recall and fix it or endure a lawsuit. It really does not matter if the problem occurred on previous models, the matter of fact is that the consumer laws are clear and if a manufacture is aware of a fabrication defect they are obligated to act on it.
Muaitai, on July 14th, 2010 at 7:10 am
i’m sure they are more worried about the affects of the class action lawsuit in regards to the ATT contract; that is where their real exposure is. I was once a Fanboy, but now realize the volume of hardware that Apple produces is making them into MacDELL, a manufacturing company with so much outsourcing that they themselves do not know what they are buying in China. I expect they will be compensating every iphone purchaser who signed contracts with ATT, and it might even bankrupt ATT as well. It will take 5 years and Apple shares will slide through that period
Stever, on July 14th, 2010 at 7:50 am
I’m on my second iPhone 4 (First one was replaced free because the camera flash didn’t work) and I have had no reception issues on either. I can’t make the signal decrease, no matter how I hold it.
A friend of mine, on the other hand, can pick his phone up, and it will loose at least two bars within seconds, and sometimes lose connection.
Mansel, on July 14th, 2010 at 7:52 am
Why would anyone “recall” millions of products that can quickly be fixed by the user, just with a $2 case from ebay.com ????
Yvonne, on July 14th, 2010 at 8:30 am
This is really crazy; there is a failure in the product. That’s even proofed. And Applefanboys blame the writer of this article or tell, that there is no problem, you just have to buy a case, or hold it in another way… And no one really says: Hey! Apple, you missed your own standard this time! What’s up with you!
No they all defend Apple, for free… This is a crazy world! And nice done Apple. You have hundreds of none thinking zombieclients… like in your 1986 Spot…
Tim K., on July 14th, 2010 at 8:41 am
ahhh 1984 Spot!
Tim K., on July 14th, 2010 at 8:47 am
And how, exactly, do they propose Apple go about a recall? That’s an absolutely moronic idea. The entire phone is held together by the outer antenna band, which also allows for the larger battery, smaller chip, etc. They’d have to spend MONTHS redesigning the hardware of the entire phone, inside and out, before they could do any sort of recall. This sensationalized “OMFG THE WORLD IS ENDING BECAUSE APPLE MESSED UP” crap is just getting stupid at this point. People are throwing out ideas and “analysts” are giving their worthless opinions without thinking them through at all. If Apple asked me to send my iPhone 4 back and said they’d redesign it and give me a new one in a few months, I’d tell them to f— off and that I’d rather keep it, as I suspect would most users. Why does it seem like the majority of the people freaking out over this aren’t even iPhone owners?
Brian, on July 14th, 2010 at 8:56 am
For the record, the Apple hating trolls are more pathetic and drone-like than the fanboys they love to mock. The only thing that makes someone look dumber than blindly following something without reason is blindly hating something without reason. Yes, fanboys are entirely obnoxious and will defend Apple even if they are 100% in the wrong, but fanboy hating trolls whose sole argument in any Apple related discussion is “You’re a fanboy so you’re wrong and I’m right” are absolutely moronic. I hope you all understand how completely hypocritical and stupid that makes you look. Maybe you should try actually making a point or rebutting the claims of the fanboys you so hate, rather than just name-calling and pretending that makes your opinion correct.
Brian, on July 14th, 2010 at 9:08 am
Mi iPhone 4 NO tiene ningún problema de señal ya lo tape por todos lados y no pierdo nunca la señal, entonces? que dicen a eso? Para mi que es pura mala publicidad y envidia!!!!
SiliconTlaco, on July 14th, 2010 at 9:10 am
Over the last several years, Apple has developed a kind of arrogance, that says this is what I want to sell– take it or leave it.
One example is the matte screen versus the reflective screen, another is the APP store and now we have ” you don’t know how to hold the phone properly.”
Its like Apple has forgotten the loyal fans who kept the company solvent during the lean years, and now that the company has been so successful, seems to feel that it doesn’t need loyal fans anymore.
Ed, on July 14th, 2010 at 9:27 am
What’s the big deal? If Apple fanboys want to buy a defective product and make excuses for it, I say, “more power to them”.
I don’t have to live with it, most certainly since I already returned mine. Someone else was more than happy to scoop the crap up too. It’s a win/win.
Ugh!, on July 14th, 2010 at 9:59 am
Apple should issue a full recall and not issue free bumpers/cases to everyone. If they go the bumper/case route, they will piss off everyone who has already bought a case.
MyHarpoon, on July 14th, 2010 at 10:17 am
Haha. I had to join in to say that I just love seeing you apple people squirm. Enjoy living in denial of the fact that you don’t have any problems while you secretly worry about how you hold the phone every time you get a call. What a circle jerk.
Ryan, on July 14th, 2010 at 10:18 am
I cannot believe there are so many people that are willing to suffice with a product that does not work. Yes, I agree the iPhone’s features are amazing, but the antenna issue is a REAL problem. It never happened on my 3G – never dropped calls. How can people live with a phone that if I pick it up (in a normal fashion) and I can literally watch full-bars go all the way down to no bars….to “No service”. This is not in a “bad area”. There is a hardware issue and the phones need to be recalled. I dont use a “bumper” nor should I be forced to. I just get frustrated by all of these iPhone4 users that believe this issue has been around for years and its due to the way you hold the phone and its because you are in a bad area. Thats all bull and they know it. I can reproduce a dropped call (or being unavailable to receive a call) within 45 seconds…in any area of my state (downtown Boston, west, east, south, north)….it doesn’t matter…the call will drop.
TBos, on July 14th, 2010 at 10:20 am
Refer to my last comment, and then to Ryan’s. Case in point. You’re a moron.
Brian, on July 14th, 2010 at 10:32 am
Apple (Steve Jobs) needs to man up and do the right thing.
Scott, on July 14th, 2010 at 12:25 pm
SOME OF YOU ANGRY AT CR’S REPORT JUST DON’T GET IT! APPLE IN ALL IT’S WISDOM DID NOT PAY ATEN. TO ANT DESIGN, I HAVE FCC CERT’S FROM THE DAY’S OF TUBE RADIO’S AND ANY BODY THAT HAS DESIGNED OR BUILT RADIO’S KNOW THE ANT IS ONE OF OR THE MOST IMPORTANT ASPECT OF THE DEVICE! SOME OF YOU TOO YOUNG TO REM. THE DAYS OF OVER THE AIR PROG. DIDN’T HAVE TOO HOLD THE RABBIT EAR’S( ANT. )OF THE TV TO SOME HOW SOMETIMES INCREASE RECEPTION, IT’S ALL RADIO THEORY 101 !! WHY DO YOU THINK APPLE POSTED JOB’S FOR NEW ENGINEERS( PRACTICAL ENGINEER’S )!!
BOB, on July 14th, 2010 at 12:38 pm
I’d say it’s impossible for consumers to be sufficiently droned-out to understand that Toyota comparison, but I can’t because it’s happening. Who cares what the particulars are about the nature of the consequences of each faulty product. What people don’t seem to get is that the parallel is being drawn on the immediate decision of both companies to throw their customers under the bus rather than taking responsibility for their own design failures.
A precedent with long history in Apple’s case, I might add. For those who continue to trumpet the customer service and company-wide record of accountability at Apple I direct you to reference the $9K Apple III business computer which was shipped without internal fans because Jobs considered them aesthetically displeasing. A decision which caused the machines to overheat, warp their motherboards, and pop their chips right out of them.
When faced with the evidence of this blunder the mandated response for Apple Customer Service was to tell customers to pick the machines up physically and drop them back on the desk until the chips re-seated. Yes – fix a design flaw in a nine thousand dollar business machine by slamming it against your desk. The inevitable recall was forced.
That was in 1980. Does that decision-making progression sound familiar to anyone? I’d love to see evidence that the philosophies behind such arrogant problem-resolution were replaced with something approaching ethical integrity and that the priorities of the company had evolved towards substance over style, but…wll, how about them Yankees?
Kwll, on July 14th, 2010 at 12:45 pm
@MyHarpoon – no, they would issue a $50 Apple Store to all iPhone 4 users, regardless if they have bought a case or not. Apple always does the right thing for customers don’t forget.
Ted, on July 14th, 2010 at 1:46 pm
@Kwll – The Apple /// was never recalled, and while that procedure was correct, it wasn’t uncommon in the computer world at the time. Apple always does what is right for the customer and this time will be no different.
Ted, on July 14th, 2010 at 1:53 pm
@Kwll … seriously? That’s the best analogy you’ve got? That happened thirty years ago and is absolutely in no way relevant to anything happening in the electronics world today. The fact that you couldn’t find a more relevant Apple customer relations failure any time in the past THIRTY years disproved your point before you even started. To me, that’s like arguing that modern Russia is an evil country we shouldn’t trust because they threatened us decades ago during the cold war.
Also, the Toyota/Apple comparison is ridiculous. The only similarity is that both companies originally tried to ignore the issue. Arguing that they’re on the same level of dishonesty or danger to the consumer, however, is absolutely f—ing absurd. What’s worse: a phone that drops calls if you live in a bad service area and squeeze the crap out of the baseband (a phone you can easily return if you don’t like it, I might add)… or a car that kills you in a fiery explosion after accelerating your car into god knows what?
@BOB, HEY MAN, I GUESS YOU GOT THE MEMO THAT CAPS LOCK IS CRUISE CONTROL FOR COOL! I GUESS YOU ALSO GOT THE MEMO THAT GRAMMAR AND SPELLING ARE SO 2009.
Idiot.
Brian, on July 14th, 2010 at 2:14 pm
Apple is the best…
hohohoo
eric, on July 14th, 2010 at 2:16 pm
HORRIBLE PHONE! I CAN’T GET THROUGH A PHONE CALL WITHOUT IT BEING DROPPED! AWFUL. It needs to be recalled
Pissed, on July 14th, 2010 at 2:41 pm
@Pissed. Return it then and buy something else. No one is forcing you to use an iPhone. If they screw up and lose business because of it, that’s their own damn problem. Problem solved.
Also, I see you are also wise to the fact that CAPS LOCK IS CRUISE CONTROL FOR COOL.
Brian, on July 14th, 2010 at 2:55 pm
People are very hard to please. I have had my iPhone 4 since June 23 actually, I was lucky to get it before launch date. I have had no problems with my phone at all. Also, AT&T network may drop calls in certain areas. People do not stop to think that AT&T has billions of users and probably not enough towers. There are worse things in life than a dropped call. So long as it is not us that drop dead. WHO CARES. People need to complain so much about every little thing.
ccliana, on July 14th, 2010 at 3:08 pm
I’m happy with my present iPhone 3GS + it gives no trouble at all! iPhone 4? It’s as the same as 3GS and iphone 4 software can be downloaded to 3GS. Who needs a new 4 anyway? Apple is the best in the world:P
Toureag, on July 14th, 2010 at 3:39 pm
Bill Hicks (Who Clearly Has Nothing in Common With Bill Hicks) wrote:
“Also, if you don’t get the Toyota analogy perhaps you should put down your little toys once in a while and actually use your brain. The comparison has nothing to do with safety or danger. It has to do with a global brand that shipped a faulty product, and then – instead of immediately admitting and fixing it – they released one lame PR release after another. Eventually Toyota had to fess up, and so will Apple. THAT’S the analogy.”
Exactly! And you’re just like Hitler because you have ZERO aptitude for meaningful metaphor! I mean, sure, you didn’t kill 6,000,000 Jews, but you’re still pretty much just like him!
(No analogy is proper unless you have to explain it’s NOT about what 100% of folks would think upon first thought.)
Aaron Moore, on July 14th, 2010 at 3:59 pm
Seriously people… if I’m going to pay $600.00 for IPH4, it better operate exactly like it’s supposed to. If I have to purchase a case to prevent signal loss, then Apple has released a $600.00 piece of CRAP!!!
HexBuster, on July 14th, 2010 at 4:01 pm
@Ted : Sorry to..differ with you, but the Apple III was in fact, recalled. Not that I need this, because I’ve been around and in the industry long enough to remember the issue, but here. From Encyclopedia Brittanica:
“In 1980 the Apple III was introduced. For this new computer Apple designed a new operating system, though it also offered a capability known as emulation that allowed the machine to run the same software, albeit much slower, as the Apple II. After several months on the market the Apple III was recalled so that certain defects could be repaired (proving that Apple was not immune to the technical…”
@Brian : Sorry to…differ with you, but the foibles of yesterday only pass into irrelevance when the lessons they taught are learned and applied, and changes can be witnessed today. Otherwise, it becomes same s* different day. And considering that reaction to mistakes in almost anything, today, are received far more poorly with every repetition, I shouldn’t have to point out to a rational individual why a pattern of past behavior that continues to today is a fine indicator of what behavior to expect tomorrow.
And, once again. The only similarities between Apple and Toyota are their reaction to hardware complaints. I have to question either your reading comprehension or or objectivity here because although it was clearly stated that the nature of the consequences of each failure was not a point of comparison, the reaction was. Frankly, we could be talking about a signing birthday card that hums instead. If there is a recognized problem with basic functionality and the reaction to that assertion is indifference and denial, whether you like it or not, it shares commonality with these situations.
Finally, what you consider an “inability” to relate additional problems with Apple products/service since 1980 is nothing of the sort. My aim was to establish a long standing philosophical standard in both design priority and accountability for errors and I’ve done exactly that. Why would I equate two situations a few years apart when I can find virtually identical behavior in identical situations book ending the company’s existence, given the point I was making?
Feel free to un-fail your logic and comprehension attempts at any time.
Kwll, on July 14th, 2010 at 4:11 pm
Also @Ted : This was you, right? –> “and while that procedure was correct, it wasn’t uncommon in the computer world at the time.”
I guess the customer base training regimen is working well. Not only is Apple claiming everyone’s phones have faulty antennas today, but the customers are claiming everyone’s motherboards melted in ’80. It’s like a full circle – or a closed circuit if you will.
Strangely, the only machine on my desk I can recall sending back burned up was my Apple III. The TRS-80 I had sitting next to it back then stayed put.
Kwll, on July 14th, 2010 at 4:33 pm
Are you really comparing an automotive problem that caused the death of several people to a flaw that causes you to drop a call. OMG Now if these things burst into flames or exploded when held “the wrong way” then I could see the concern. But really get a life, if you’re going to worry about something how about the economy, the wars, drug lords in Mexico.
lance, on July 14th, 2010 at 4:33 pm
You Apple tool bags are ridiculous. I hear idiots yapping about how it would be insane not to purchase a bumper, how this phones got better reception than any other phone, how this isn’t a Toyota like issue because death is not involved.
Firstly, the amount of money this particular phone goes for, you better believe that Apple should fix this issue. It’s bad enough they treat their customers like kids (Certifying what app should be on the marketplace and what they consider competition and therefor banning it), but now they tell you to put a bumper on it? I know many people who love their phones without any sort of accessory so stop the B.S. Why not just jack the price up 20$ and include it as standard with a notice saying *** MUST HAVE ACCESSORY FOR USE WITH LEFT HANDED PEOPLE – OR TO REDUCE DROPPED CALLS ***. As far as the whole Toyota issue, make a 911 call in an emergency with the phone, I’m so preoccupied with my son who is unconscious from choking, dad in the middle of a heart attack, car accident, that I forgot to hold the phone the way Apple told me to, signal drops… then what?
Look, I understand people who stand by a companies products, but don’t be ignorant to the point where a product with such a huge flaw is praised with its pros instead. Just because you put up with it, doesn’t mean others should.
Apple toolbags, on July 14th, 2010 at 5:13 pm
I think everyone should be reminded that the iPhone 4 is OUT PERFORMING THE 3GS. If you are one of millions that has owned an S, you will be getting a serious upgrade if you move up to the 4. Maybe the “expert” bloggers should also remind the readers that it happens to be the most powerful, well equipped smartphone ever built. Yes, I said ever. I have forgotten more about wireless devices than 99% of the critics will ever learn. It’s actually amusing to read their articles, knowing most of them probably snatched one up on preorder day and will use it as their primary device until the next gen comes out on blazing LTE.
Put a case of that $700 piece of Apple magic:)
David, on July 14th, 2010 at 7:18 pm
Unfortunately “Apple toolbags” sounds like a “Fandroid;” describing the “App Store” as the “Marketplace” is a dead giveaway.
Additionally, the example of the 911 call that is dropped because of the way the phone is held has not happened. Sure, IF it happened, it would be a PR issue, but it’s like an old line I heard a while back: If my aunt were male, she’d be my uncle. In other words, “IF” is essentially meaningless. We can only deal with what has actually happened.
But let’s be reasonable. A call dropping isn’t the same as “my car is speeding out of control and I can’t stop it.” If the difference between the two isn’t immediately obvious, then nothing I or anyone else will say will help you.
Oh, and it’s “company’s products,” not “companies products.”
Will, on July 14th, 2010 at 7:48 pm
These are not baby seats that will fly out of the car in a crash.
These are not cars that will suddenly fling their owners headlong into traffic.
These are not toys that are filled with deadly, brain-killing lead.
This is a tiny area on a phone, easily covered with even a piece of tape to avoid what looks like a tiny problem limited to a tiny number of users.
Are people bored with other scapegoats, that they are now jumping on Apple as The Big Bad Beast? Those fake Steve Jobs emails were right: “don’t hold it that way.” I do agree Apple should ask each customer if he/she would like a rubber bumper with each iOS4 bought. I wouldn’t use one, myself – I have a hands-free earphone that keeps my iPhone in my pocket, away from my brain and away from subway hands. As I would any cellphone, of which I’ve had several different brands.
My quarrel is less with this discussion, though – this is a minor issue – than with Congress, which took away during Bush II the FCC’s ability to regulate broadband use. If you want a real subject for discussion, how about why net neutrality is in EVERYONE’S best interests, even those who oppose it?
RoughAcres, on July 14th, 2010 at 10:18 pm
I’ve had an iP4 for 2 weeks here in the UK and all the places I had no signal or very little (in my office & house) now have much stronger reception. No bumper, no funny hold business, it just works better. I think its all a bunch of BS from a small but vocal minority.
MrP, on July 15th, 2010 at 3:13 am
Just got my iPhone and I’ve noticed users saying the problem will be solved with a rubber case and Apple is rumored to give away free bumpers. I’ve had an iPhone for 2 years (now the iPhone 4) and I never used a case cause I like to enjoy the design and smaller feel of the expensive device I purchased. Now I will be forced to use a case to get service? I think not!
As
Markus, on July 15th, 2010 at 7:51 am
As far as apple recalling the 4, I wouldn’t want the same one back after they’ve dissected it! I demand a new one and they can make some of their money back by selling it refurbished!
Markus, on July 15th, 2010 at 7:53 am
I NEVER used to get any dropped calls with my 3G nor with the GFs. Now both our iPhone 4s get dropped calls all the time unless I actively pay attention to how I hold the phone. I don’t use a case as I don’t ever drop my phone.
Joey, on July 15th, 2010 at 9:15 am
I’m sorry but there is a big difference between the Toyota situation and the Iphone 4, The Toyota issue could get you killed, the antenna issue is not a safety issue. My guess is they will upgrade the antenna in new phones and if you have a problem, they will replace it with a new one
Kim, on July 15th, 2010 at 12:59 pm
I love my iphone4 media center!!,,,so it’s not the best phone,,,that’s not the main reason we iphones..they are for pictures and music,,and they are cool,,and ,,expensive enough a lot of people can’t afford them,,also cool!!..I have to admit the bluetooth connections suck,,but,,,they’ll fix that
applefan, on July 15th, 2010 at 3:21 pm
I know what the problem is the phones touch is a lil more sensitive so when u put the phone to there cheek it hits the end call button lol I do that all the time haha
Christian, on July 15th, 2010 at 4:24 pm
It certainly won’t be an issue for me , I’m not buying a iPhone now. I certainly don’t want to use a bumber as they make the phone look like a piece of crap.
tee are, on July 15th, 2010 at 8:37 pm
The comment by “PR expert” Rene A. Henry: “They’ve got a problem and it’s no different from Toyota. They’ve got to recall and replace it if they want to protect their image and reputation,” is insane.
First of all, Apple did not know for years that this iPhone was dangerous. True, it appears that Steve Jobs knew of the risks of poor reception. Maybe his judgment was clouded by trying to run Apple while he was sick? In any event, definitely a big mistake by Jobs to release a phone that is more fashion than function. I for one would not be putting the nail in the coffin for Apple, in any case. Just issue a mass hardware recall and everyone wins.
It is ill-informed, dangerous, unwise and inept to compare Apple’s iPhone problems to that of Toyota. They are not even in the same ballpark. The only parallel that can be compared to Toyota and Apple are that both have huge cash reserves to financially deal with and address their problems. Toyota’s problems (which keep on happening) are more broad reaching. People have DIED because of their product failures/shortcuts. Apple’s problem, as big as it is based on ONE product. Toyota’s problems (multiple) deal with supply chain issues, various government entities, operations, production and quality management, etc. Toyota is dealing with several lines of their products in their various recalls of both Toyota and Lexus products – a much far-reaching concern. Get real before you compare Apple’s problems to Toyota. If you’re using modern news for comparisons, why don’t you compare Apple to Goldman Sachs, AIG, BP, Madoff, Enron, Lehman Brothers, etc. since their all the same in your mind. You media dopes just love to hype up something that in this case can and will be pretty easily fixed. That will be fixed, Apple does right by their customers. In time, Toyota will also fix their issues.
ds, on July 16th, 2010 at 6:33 am
Oh God…!
I wish I could have one of them
Kojeje, on July 16th, 2010 at 11:50 am
I’m an Apple consumer, not a fan boy. I currently own a 3Gs & love it, despite interoperability issues with other phones, which doesn’t bother me that much. It might be an issue for other users who I guess will buy other smart phones. now I’ve have ordered an iphone 4.
All the fanboys who r complaining about customers that they r whining should stop and take a look at themselves. Judging by the number of fanboy posts it seems they’re the ones whining on and on about leaving Apple alone. But y should we as loyal customers let Apple off the hook? Everytime we complain, they issue a patch or incorporate a fix into its next manufacturing build, making the iphone better and as a result, what it is today.
just my 2 cents
Eric hadze, on July 17th, 2010 at 4:21 am
I want to have it, but when it’s repaired
ilham, on July 17th, 2010 at 8:32 pm
@Will
Well Well Well, looks like Steve has somewhat fessed up. As you can see, his arrogance on the situation still remains. Enjoy your free bumper
Also, thanks for correcting my spelling you deserve a treat, now sit.
By the way, I wasn’t trying to hide the fact that I have or used an Android phone. But unlike you, I don’t close myself off from trying different products. So again, refrain from being that “tool bag” and get off Apple’s <—- C*CK. They screwed up, period.
Apple toolbags, on July 18th, 2010 at 5:36 am
This reception issue is nothing new! Every time they upgrade the drop calls start on the old generation iPhones. I have a first gen phone still and the drop calls are none stop ridiculous. Bought a 3GS and thing looked bright until I upgraded the software to 4.0 and the drop calls started all over……I have complained about this for years and I would like some redemption in more ways then a 30 credit. I lost allote more in clients with poore communication connections.
Try2kup, on July 18th, 2010 at 8:33 pm
I think apple have made a big mistake in making this product, look this recall article http://hokumetai.com/iphone-4-reception-problem-solved-free-cases-for-everyone/
Phil, on July 19th, 2010 at 5:34 am
I think Leander is the same hack that he was at Macweek. With the same track record to boot. How’s that recall working out for you?
Geoff Miller, on July 19th, 2010 at 3:50 pm
@Apple Toolbags:
You’re still a tool.
Will, on July 19th, 2010 at 4:16 pm
What do you expect from a writer who names his column “Cult of Mac” implying that Apple’s customers are unable to think for themselves?
Regardless of CR’s silly non-recommendaton, too many actual iPhone 4 owners are completely satisfied with the product as is. The problem only occurs for a few people in very low signal areas when the phone is held in an easily avoided specific way that shorts the two antennas together. The free case Apple now provides will eliminate the problem for those who aren’t willing to modify their grip when necessary.
The notion of a product recall (as if the iPhone 4 presented a deadly risk) is absurd.
Brett, on July 19th, 2010 at 4:25 pm
The iPhone 4 antenna “problem” is like the Toyota problem only if every other car on the road also had brake problems. They’re not even close to being the same.
It’s now clear to anyone who’s paying attention (or watching YouTube) that *every* smartphone has an antenna weak spot like the iP 4 that can cause it to drop a call when in a weak signal area and held in a certain way. It’s a total press beat up, but the phone is still selling at the rate of a million a week and the returns are tiny. Apple’s biggest problem is they can’t make them fast enough.
Well, no, actually their biggest problem is the US market – the AT&T thing has gone beyond a joke and must be fixed asap. The iP4 antenna “problem” can only be presented as a serious issue in the US because of AT&T’s appalling network coverage and huge number of weak signal areas, nowhere else on earth is it even on the radar screen. *That’s* Apple’s big problem, not the iP4.
David S., on July 19th, 2010 at 4:26 pm
I agree a recall is inevitable at this point. Only an iFool would think otherwise.
Crusader, on July 19th, 2010 at 4:43 pm
“Leander Kahney, seven days ago:
Apple will be forced to recall the iPhone 4 following Consumer Reports tests proving the “Death Grip†antenna issue is not software related, but a hardware flaw, PR experts say.
“Apple will be forced to do a recall of this product,†said Professor Matthew Seeger, an expert in crisis communication. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.â€
Great call.”
JOHN GRUBER got this on right on Leander, This recall nonsense posting was a joke… Bunch of fools..
This Story is so over..
Scott B, on July 19th, 2010 at 8:19 pm
Nailed it dude.
Wait…
Eric Welch, on July 19th, 2010 at 9:34 pm
People keep calling me, and my new iPhone 4 will not ring, they tell me †I have been calling you for a hour†I have had the iPhone back when the 1g was released and have had no problems until this glass , metal crap came out…I want my 3gs jailbroken and running 3.1.2 back.
arieff, on July 19th, 2010 at 10:49 pm
It’s really easy – the product has a known issue. If it affects you and you can’t live with it or put it into a case, then JUST RETURN IT. Then this product just isn’t for you, like thousands of other products that have flaws you can’t live with.
Right now it takes 9 weeks to even get one in Germany. Apple would be out of it’s frigging mind if they would recall it just because a few guys try to create a media shit storm. In a week or two nobody would like to hear about that issue anymore, and the iPhone 4 will still sell like hot cakes.
In the end the vast majority is perfectly fine with the phone, and as long as customer satisfaction beats any other phone on the market, Apple will be fine.
Klaus Busse, on July 19th, 2010 at 11:10 pm
“a Toyota-style PR crisis”
Wait, what?
“look what it’s done to Toyota”
Well, what? They’re … still the largest carmaker by a very large margin? Oh noes!
“Apple is no Toyota”
I’m not sure what you mean by this. Both have a long history of making solid products, that one bad product isn’t going to ruin. Sure, Toyota brand loyalty fell a little, and Ford brand loyalty grew a little, but Toyota is *still* doing better in this department. That’s how far Toyota has to fall: their products can literally start killing people, and it’s still not enough to come anywhere near knocking them out of #1. Assuming they’re on track now and in the future (and there’s no reason to believe they won’t be, since they’ve been making safe cars for decades), it’s not a problem.
Likewise, Apple has turned out individual duds in the past, from time to time, but they get back on track. If they could survive Mac OS X 10.0, it’s hard to imagine why they’d have any trouble with this.
People aren’t upset with the messenger for being the messenger. They’re upset with you spreading more stupid hang-wringing. Obviously you have some standards: you don’t reprint every “windows rulz!” blog post. Why stoop to garbage like this? It’s beneath you.
Adam, on July 20th, 2010 at 12:40 am
Right on Leander…LOL!
Scott, on July 20th, 2010 at 12:48 am
Who, besides the headline writer, said “inevitable?” You have it in quotes in the headline, but the word doesn’t appear in the article.
Nerdie McSweatervest, on July 20th, 2010 at 6:16 am
Doh! File 13 material.
Bryan, on July 20th, 2010 at 8:25 am
that’s not big deal
ndrew, on July 20th, 2010 at 11:09 am
Gods, I love this crappy writing, full of hyperbole and dire predictions. It’s the whole reason the Internet archives articles: so we can revisit your failed nonsense forever and ever and ever.
His Shadow, on July 20th, 2010 at 2:56 pm
So i’m reading these articles and also looking back on history of some of the comparison. As one person stated – ” Apple has turned out individual duds in the past, from time to time, but they get back on track. If they could survive Mac OS X 10.0″ However let’s not forget that Apple at one point almost didn’t exist BECAUSE of those duds. Closed, proprietary, expensive.
I have yet to see it proven where and apple product is actually superiour to anything else out there. PC is not Windows (synonymous to windows but NOT windows), and I have yet to see where the Apple PC is better than all of the millions of IBM based PC systems. Certainly they have systems that are better than a particular vendor, or model, but not ALL of them. And please keep asthetics out of the mix…because that’s a matter of opinion, not, fact.
As for the phones, sure they have a leg for now, and they reinvented user interactions with smartphones, but as more and more vendors jump on wagon, with Driod, WM7, etc… All of the smartphones will be stronger, faster, better, and then you have Apple struggling again. This is very easy to see from the current droid market, and the struggle to push something out that’s flawed (iPhone 4).
The point is not about it being a big deal for putting a band around the phone, the point is that you “MUST” do that if you want the phone to work. Which equals defective, which usually means other things are defective as well.
So we come full circle in where history will repeat itself (closed, proprietary) – Apple will be on top, others will make things better, apple will be a shadow. The world is balance again.
Sham, on July 22nd, 2010 at 8:47 am
” have yet to see it proven where and apple product is actually superiour to anything else out there”
Keep living in that bubble.
“Apple will be on top, others will make things better, apple will be a shadow. ”
Just like the massed efforts of the tech industry unseated the iPod? Just like how the entire phone industry caught up to the iPhone in a year? Just like the clear and concise challengers to the iPad?
Oh wait. None of those things have happened, and no one with an uncluttered mind expects them to happen anytime soon.
Please get this through your skull: Microsoft’s monopoly will not push Apple out of the picture this time. This is in no way, shape or form history repeating itself. Again, the massed expertise of the tech industry could not unseat Apple’s MP3 player! What sad fantasy makes you believe that anyone is going to catch Apple anytime soon in the markets in which it has a three year head start? Because those Android pieces of shit are not doing it, and Google and Android had a 2 to three year start on Apple. Apple killed PlayForSure, the Zune is a dud, the high end computer market is wholly Apple’s, and Androids “feature parity” with the iPhone is a myth.No one has a legitimate challenger to the iPad and by the time they do, it will get a refresh and new OS that will leave those burdened netbooks even further behind.
His Shadow, on July 22nd, 2010 at 10:36 am
“What signal problem? Can’t find any here in Australia; I have three mates with iPhone 4 32GB’s and we have no such problems on Telstra NextG network. Must be that AT&T are no where near as good as a Aussie built network”
Aaron, on August 20th, 2010 at 3:30 am