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Relive 13 Years of Surprise Apple Announcements [One More Thing Retrospective]

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With another WWDC looming on the horizon and Apple taking the unusual step of pre-announcing things like Lion, iOS 5 and iCloud, speculation turns towards what we haven’t been told. At many Apple events the most exciting announcement is often that feigned afterthought… just One More Thing.

This year, the One More Thing is rumored to be the iPhone 4S, despite the fact that Apple has set the expectation that WWDC will be all about software, not hardware.

We’re skeptical, but to keep you busy speculating over the weekend, we’ve updated Cult of Mac’s “Just One More Thing” interactive timeline to relive the excitement of the last thirteen years of Apple annoucements.

In the last few years we’ve seen new iPhones, sleeker faster MacBooks and of course the iPad join such notables as the iMac, iPod and Mac OS X. Not all Apple keynotes have One More Thing – some have nothing – and not all have been given by Steve Jobs. Phil Schiller covered a few events in 2009 while Jobs was out on medical leave. Can that still be called a Stevenote?

As of 2010 Apple no longer attends MacWorld Expo at all, WWDC has become the new showcase supplemented with occasional Town Meetings and Special Events. Nevertheless the surprises keep coming – what will be the Next One More Thing?

Click on and expand the timeline below to relive some Apple history and view clips of these events.

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36 responses to “Relive 13 Years of Surprise Apple Announcements [One More Thing Retrospective]”

  1. prof_peabody says:

    A “One more Thing” retrospective in Flash?  What an abomination. 

  2. Samuel S. says:

    Your posts are really starting to break my habit of reading this website.

  3. poppa1138 says:

    Retro computing,the iMac G4 still has the  look of a futuristic design..just watched the keynote of the original iphone,you can see why it revolutionized the mobile phone.

  4. Chuck says:

    I think my favorite “One More Thing” was the AirPort. I don’t remember which laptop had it first, but I remember Steve going over and picking it up to bring it closer to the camera man while it was still loading a page.

  5. cheesy11 says:

    one more thing, they get that from jackie chans cartoon

  6. Shaun says:

    The original iMac is still the best looking computer ever made IMHO. I wish they would ditch the “cool” silver/black/white and bring back some colour options. At the time it was a revelation against the boring beige PC and sparked my love affair with Apple computers. The current iMac is just not the same, it’s dull and serious.

  7. Adam Rosen says:

    The Dipity service which creates the timeline uses Flash, and this post is an update of a timeline originally created back in 2008.  

    UPDATE: looks like a combination of HTML5 and Flash. Videos play in Flash on my Mac and via HTML5 on my iPad. Sorry for any playback problems.

  8. Andydudeman says:

    Flash?! Is that why its just a blank box?

  9. Andydudeman says:

    Check out colorwarepc.com, they have some cool inspiring options for the colour crowd.

  10. Samuel says:

    Is there a video of that somewhere? Couldn’t find it on youtube

  11. Stuart Douglas says:

    it works great on my ipad….

  12. Ben Garrett says:

    I miss chubby Steve Jobs.  Also, Dipity is HTML5.

  13. Swwiley says:

    whole heartedly agree
    down with flash and javascript
    up with html5

  14. dagamer34 says:

    The Apple of today would shoot themselves for making the original iMac and iBook.

  15. nickp91 says:

    My one more thing Watching Steve introduce the iPhone from the 2007 keynote again. “an iPod, a Phone and an Internet Communicator. Are you getting it?

  16. Mable Antoine says:

    Thats an exciting send. It was couturier impermanent your blog. Desire to tour again.

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  17. TheTruth says:

    colorware is great. i’d love to get my iMac, Mac Pro, and MacBook Pro all in some sort of color combo. too bad after buying all these computers i dont feel like dropping a couple more grand on painting them

  18. Hampus says:

    Hmm industry first backlit keyboard? Industry first as in ever or as in on laptops? Anyone know?

  19. MoXoM says:

    You’ll have to add the iTunes Match service to that list now… =)

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