In case you missed it, Apple stole the spotlight this year at SXSW by launching iPad 2 in a temporary popup shop right in the heart of Austin.
I had heard that Apple was opening a popup store at a secret location during SXSW, but the location wasn’t a secret for long.
Long lines, big signs, high fives—even dancing ensued once the twitterverse got wind of the popup’s location. It was a crazy fun time, so if you haven’t seen it yet, check the video and let your eyes behold the insanity of this brilliant iPad launch.
PS, excuse the video’s abrupt ending, my camera ate some of my video bytes.
Erfon Elijah is the producer and host of The CultCast. When not editing podcasts or watching Mrs. Doubtfire, you’ll find him on Xbox Live hunting CoD Ghosts foes like the Predator. Here are his tweets…
16 responses to “Witness the Spectacle of the Apple Popup Store [SXSW]”
Ohhh, that dancing girl by the door, she is sure getting fired…
haha, man good thing i didn’t include all the other dancing employees. it was a regular disco in there
I’m waiting for a Microsoft Popup Store so I don’t have to wait in line for a Kinect… Oh, wait…
Apple should build some Apple Mobile Trailers like the type the race crews use. Drive the Apple Trailer to a spot in cities that don’t have Apple stores and just open up shop for a week, sell a bunch of Apple products and then move on to another city.
That sounded like a Lamborghini at the beginning of the vid.
dancing girl was hot
sahe is probably related to iJustine, maybe her cousin
Is it me or it is actually stupid that Apple employees always clap and scream
fake excitements are so lame
i def. agree if it seemed like they were faking it. but they were having such a great time. they were really feeding off the HUGE crowd outside