Giving iPhone 4 customers free cases will cost Apple about $175 million, Apple executives said during a conference call with Wall St. analysts.
Leander Kahney is the editor and publisher of Cult of Mac. Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
Leander has written for Wired magazine, Scientific American, The Guardian, The Observer, The San Francisco Chronicle, MacWeek and many other publications.
