UPDATE: My apologies, this story is incorrect. I followed up with Buffalo Technologies, who now say Apple had only an advisory role in the inclusion of Firewire. The decision was not an Apple mandate, and not all portable drives sold in the Apple Store have Firewire as well as USB, as readers have noted. In an email, Buffalo’s Brian Verenkoff says:
“Apple never insisted we do anything, nor can they force any company to do something they don’t want to. Obviously given the nature of this product, we designed it for the iPod/iPhone user base and did have ongoing dialog with Apple to make sure we developed a product that was compatible with their store and their customers. At the end of the day, every decision was made by Buffalo as to the product features.”
LAS VEGAS – Here’s something I bet you didn’t know. Every portable hard drive sold in Apple’s retail stores must include a Firewire port.
I found this out while getting a demo of Buffalo Technology’s Dualie, a combination iPhone/iPod dock and 500-Gbyte dockable hard drive.
Featuring two USB ports, the $249 Dualie just went on sale exclusively at the Apple Store.
The dock/drive is designed to reduce desktop clutter. Everything is connected to your Mac with a single USB cable, including the dock, hard drive and anything attached to it via USB.
“It’s a one-stop shop for you,” said Brian Verenkoff, Buffalo’s director of business development. “It’s one USB connection and I have all my peripherals connected. There’s Time Machine backup and an iPhone dock for charging and syncing.”
But pop the portable hard drive out of its dock, and it has both USB and Firewire 800 connectors. That’s odd, because the drive connects to its dock by USB. Why add the extra Firewire port? It seems redundant.
“Apple made us put the FireWire 800 on the drive,” explained Verenkoff. “Every drive in the Apple Store has USB and FireWire. Check it out yourself.”
Why Apple insisted on the extra port, Verenkoff didn’t know.
“It’s Apple,” he said with a shrug.
A prize to the first person to provide an explanation.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
