Apple’s Using A Lot Of Excess Cardboard To Ship Their Lightning-To-30-Pin Adapter

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That's a lot of cardboard.
That's a lot of cardboard.

The new Lightning-to-30-pin adapter is a tiny thing, just a little dongle that routes signals from your old iPhone dock or connector to the appropriate pins in the new Lightning adapter. It’s smaller than the size of a matchbook.

Despite this, however, reader Doug P. emailed us with an image of how much packaging the adapter comes in: not only is Apple’s retail packaging for the adapter six times bigger than the adapter itself, but the shipping box it comes in looks like could easily hold up to thirty adapters without their packaging.

An iPad-Optimized Ad Campaign Delivers An Amazing Return On Investment

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iPad-optimized ads deliver great results if companies make the effort to build them
iPad-optimized ads deliver great results if companies make the effort to build them

Mobile advertising as an industry has been slow to evolve since the introduction of the iPad. A study that we reported earlier this year found that many advertising companies fail to take advantage of the mobile ad capabilities offered the iPad even though iPad users are significantly more likely to interact with ad content.

A more recent study shows that companies hesitant to develop iPad and tablet-optimized ad content are passing up major opportunities to engage customers. It turns out that, in addition to being more likely to interact withs ads, iPad users are more likely to make purchasing decisions based on iPad or tablet-optimized ads.

SpamSieve Keeps Your Inbox Free Of Spam [50 Mac Essentials #49]

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spamsieve-icon.jpg

SpamSieve is a top-quality spam-killer for your email account, protecting you from phishing, from lures tempting you to download God-knows-what from dodgy file sharing servers, and from non-existent Nigerian princes offering untold wealth in exchange for, well, a few cash payments up front. To cover expenses, you understand.