All items in the category "50 Mac Essentials"

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Apple’s Using A Lot Of Excess Cardboard To Ship Their Lightning-To-30-Pin Adapter

Apple’s Using A Lot Of Excess Cardboard To Ship Their Lightning-To-30-Pin Adapter

That’s a lot of cardboard.

The new Lightning-to-30-pin adapter is a tiny thing, just a little dongle that routes signals from your old iPhone dock or connector to the appropriate pins in the new Lightning adapter. It’s smaller than the size of a matchbook.

Despite this, however, reader Doug P. emailed us with an image of how much packaging the adapter comes in: not only is Apple’s retail packaging for the adapter six times bigger than the adapter itself, but the shipping box it comes in looks like could easily hold up to thirty adapters without their packaging.

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An iPad-Optimized Ad Campaign Delivers An Amazing Return On Investment

An iPad-Optimized Ad Campaign Delivers An Amazing Return On Investment

iPad-optimized ads deliver great results if companies make the effort to build them

Mobile advertising as an industry has been slow to evolve since the introduction of the iPad. A study that we reported earlier this year found that many advertising companies fail to take advantage of the mobile ad capabilities offered the iPad even though iPad users are significantly more likely to interact with ad content.

A more recent study shows that companies hesitant to develop iPad and tablet-optimized ad content are passing up major opportunities to engage customers. It turns out that, in addition to being more likely to interact withs ads, iPad users are more likely to make purchasing decisions based on iPad or tablet-optimized ads.An iPad-Optimized Ad Campaign Delivers An Amazing Return On Investment

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TinkerTool Is A Useful Pocket Knife For Tweaking Your Mac’s Hidden Controls [50 Mac Essentials #50]

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TinkerTool is the Swiss Army knife you need for your Mac.

With its blades you can activate – or deactivate – all sorts of features that are normally hidden from view.

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SpamSieve Keeps Your Inbox Free Of Spam [50 Mac Essentials #49]

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SpamSieve is a top-quality spam-killer for your email account, protecting you from phishing, from lures tempting you to download God-knows-what from dodgy file sharing servers, and from non-existent Nigerian princes offering untold wealth in exchange for, well, a few cash payments up front. To cover expenses, you understand.

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Better Touch Tool Puts You In Control Of Gestures On Your Mac [50 Mac Essentials #48]

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Once you’ve downloaded Better Touch Tool and started to explore what it has to offer, you’ll wonder how you ever lived without it.

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PopClip Puts Text Menus Right Where You Need Them [50 Mac Essentials #47]


PopClip brings cute iOS-style select-and-click text tools to your Mac. It’s great.

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Acorn Is A Fine Image Editor For Everyone [50 Mac Essentials #46]

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Acorn describes itself as “an image editor for humans”, and that sums it up in a nutshell.

What you get inside Acorn are pretty much all the image editing features you’re ever going to need, for a fraction of the price of some of the competing apps.

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VLC Plays Just About Any Video File You Can Find [50 Mac Essentials #45]

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Your Mac comes with QuickTime Player, which does a great job of playing a lot of video content. Lovely.

But if you spend a lot of time doing stuff with video, you’ll know there are times when QuickTime lets you down. There are formats it just won’t play, even if you have Perian installed (which was number 4 in our list of 50 Mac Essentials).

When those moments arise, VLC will come to your aid.

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OmniOutliner: An Excellent All-Rounder For Writing, Research & More [50 Mac Essentials #44]


Some people can write prose with no apparent effort, seamlessly gliding from one paragraph to the next with nary a skip of a beat.

For the rest of us, an outliner can be an extremely useful tool for gathering, sorting and refining our thoughts: and OmniOutliner is one of the best outliners you can find.

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Save And Search Text Notes At Blazing Speed With Notational Velocity [50 Mac Essentials #43]

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I’ve been using Notational Velocity for years and years, and I can’t imagine using a Mac without it.

It’s an extremely simple application, but that’s a large part of its appeal. It stores text notes, and searches through them at blazing speed.

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