Apple stops swinging for the fences

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Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
Apple's 'new hit product' mindset is demoralizing for employees.
Photo: Apple

The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.

Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.

Apple drops iOS 10.2 beta 5 on developers and public testers

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iOS 10.2 brings a bunch of new features to iPhone.
Photo: Ste Smith/Cult of Mac

Developers received a surprise update for iOS 10.2 this morning after Apple seeded the fifth beta build of the new software.

The new beta comes just four days after Apple released the last version to developers. This time, both devs and public beta testers can get their hands on the iOS update that brings a number of new features to iPhone and iPad.