Apple Event: No Video For the iPod Touch Shocker
1:08 pm, September 9th, 2009, Leander Kahney
Wow. Big surprise. The iPod Touch isn’t getting a video camera, as was widely rumored. Only the iPod nano got a camera. Bummer.
The iPod touch does have a lower price point though: $199 for an 8GB model.
“The iPod mini used to sell for $250, and when we brought it down to $199, sales doubled,” said Phil Schiller. “We learned something: $199 is the magic price point in the iPod world. We’re bringing it down today to $199 for an 8GB iPod touch.”
Plus, the middle- and higher-end models get faster processors and double the storage capacity: 32 and 64GB.
Here’s the new price points and capacities:
8GB at $199
32GB at $299
64GB at $399
The 32GB and 64GB iPod Touch will be 50% faster, Schiller said, and run OpenGL ES 2.0, the same graphics engine used in the iPhone 3GS. Schiller showed the new iPods running several games at the event, which make use of the OpenGL ES 2.0 technology. The entry-level 8GB iPod touch is still running the older processor.
Update: The new iPod’s are available for order from Apple’s website:
Nano
iPod nano with video camera, 8GB for $149, 16GB for $179
Touch
iPod touch 8GB for $199
iPod touch 32GB for $299
iPod touch 64GB for $399
Shuffle
iPod shuffle 2GB MP3 Player for $59
iPod shuffle 4GB for $79
iPod shuffle 4GB Special Edition in Stainless Steel for $99
Posted by Leander Kahney in Apple, News, iPod Touch | Comment on this article
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This is a BIG bummer!! I was realing hoping for the touch to get a camera! I was ready to boy it from amazon the second it came out. I don´t understand why they didn´t do it. :S
Nestor Carvajal, on September 9th, 2009 at 1:16 pm
If they did all of that for the ipod touch then who would continue to buy the iphone? It makes sense. I think I’d rather have a PS3 slim or an iPhone over a 32gb Ipod touch for $300. Thats a horrible price for that. I’d be interested to see how it sells.
IDK, on September 9th, 2009 at 1:17 pm
That was the only thing I wanted on iTouch – I’ve been holding off upgrading my iPod because I wanted the iTouch with camera.
Better luck next year. Hey, at least I get to save money by not buying.
Ingrid, on September 9th, 2009 at 1:23 pm
really?
wow. apple really is out of touch with their target market huh?
thomas, on September 9th, 2009 at 1:39 pm
Wow, to think I was going to sell my current one to get the camera equipped model, now it doesn’t exist? What happened to all those cases? Well, those new Shuffle colours look pretty awesome, and Nano cameras are all fine and dandy; they’ll sell well, but Apple should know that we are not pleased. Not pleased at all.
Qwerty, on September 9th, 2009 at 1:39 pm
I was only hoping for a camera and mic in the iPod touch. Without those upgrades I’m not interested and Apple won’t get my business. What a disappointment!
Trevor, on September 9th, 2009 at 1:41 pm
I will NOT be upgrading my current iPod touch. Which I was hoping to do if it included a camera. Big disappointment from Apple. Hopefully they include it next year or before that.
Miguel, on September 9th, 2009 at 1:42 pm
AHHHHHHHH!!! Damn you apple, you were about to win me over with an itouch with a camera, and all you can come with a nano with a camera, whats up with that? http://static.funnyjunk.com/gifs/512.gif
crossroad, on September 9th, 2009 at 1:43 pm
Hmph I am also not happy about the lack of camera… what on earth were all those new touch case photos then?!
Kate, on September 9th, 2009 at 1:44 pm
It’s disspointing that the 8GB wasn’t 16 GB, and that it runs at half the speed as the 32 and 64 GB.
That pretty much seals the deal for me to go to zune, darn, and i thought that apple would have blown zune’s top off today…
joan, on September 9th, 2009 at 1:45 pm
Apple REALLY blew it on this one. The Touch with no camera? It’s one more step backward for this company, and it’s so sad to see. If they’re so incredibly afraid of cannibalizing the iPhone, why not admit it and ditch the Touch altogether? Like I’m going to go out and get a Nano. Right, I’ll get right on it. ;(
Apple’s so keen on boasting that the Touch is a computer in your pocket. Well, as of today it just doesn’t measure up to the hype.
Jerks.
Bill Millwood, on September 9th, 2009 at 1:58 pm
Puh-leaze. No one is going to buy a Zune over this. Are you kidding me? No one is that dumb. I’m spiteful, but not dumb.
GimmeABreak, on September 9th, 2009 at 2:23 pm
I sold my 2nd-generation iPod touch 8GB model expecting a new model with camera, microphone, better battery life, etc. I did this fully aware of the fact that Apple might not add these new features… but I seriously did not expect them to do absolutely nothing with the 8GB model. I’m extremely disappointed and will not be buying an iPod touch until the cameras and mics are added. Might consider one of those new nanos in the meantime though.
Parker, on September 9th, 2009 at 2:35 pm
by zune i meant the upcoming zune hd, which has 16 gb, the perfect size for my music library at a cheaper price. zune is not for everybody, but it has what i’m looking for.
joan, on September 9th, 2009 at 4:12 pm
i was planning on buying a new ipod touch with camara
big dissapointment
i’m not going to dark side (zune)
but also not going to buy a new touch until is properly upgraded
bad move for apple, lots of people will not buy now
Patricio, on September 9th, 2009 at 4:29 pm
i knew they wouldn’t do a camera in the touch and yes in part because of the iphone. and I knew, thanks to all the press (even on their demo computers in the store) that they were going to push the touch as a ‘game’ device. parents that don’t want the kids running down the battery or dropping Mommy’s iphone while playing games will be in heaven. and the prices are better.
as for someone asking about the 16 gb. for the same price you would have played yesterday you get twice as much storage and more speed. so why not get the 32gb.
as we will see naysayers about those predictions that the touch won’t sell. I suspect ya’ll will turn out to be wrong. especially since the iphone is still on ATT only.
Charli, on September 9th, 2009 at 9:33 pm
agreed, buy the zune HD. double the memory of the ipod touch fo ronly 15 dollars more, LOL. 16gb zune HD + OLED screen > 8gb 2nd/3rd generation ipod touch any day (i said 2nd/3rd because the 8gb 2nd generation touch has no difference from the 3rd generation touch). and i find it funny you HAVE to buy a 32gb or 64 gb to get the faster processor and better graphics, LOL! FUCK APPLE
apple SUCKS, on September 10th, 2009 at 1:40 am
As a potential first time buyer, I was ready to take the leap in with the release of the Touch model with camera. I suppose since that is not an option, I will look elsewhere. Sorry Apple, I think you blew it and dissapointed a LOT of people.
Highly dissapointed, on September 10th, 2009 at 6:25 am
Apple will not add a mic or a camera on the touch as long as it has an exclusive contract w/ AT&T. Think about it, if you add a mic to the touch and install the Skype app, you have created a wifi competitor to AT&T.
As for no camera, I’ll be holding on to my money until Apple steps up it;s offerings. It was nice to see the 32GB come down to $300, but it is still pretty much just an mp3 and video player.
Ray, on September 11th, 2009 at 5:03 am