There’s been a lot of hoopla about magazine apps from the likes of Popular Science and Wired, which we reviewed favorably. But these standalone apps are doomed to failure, argues Web designer Khoi Vinh.
Stand-alone magazine apps appeal to publishers and their advertisers, but are totally at odds with the way users are interacting with their iPads, argues Vinh, who is famous for the celebrated redesign of the New York Times‘ site.
Take the recent release of the iPad app version of The New Yorker. Please. I downloaded an issue a few weeks ago and greatly enjoyed every single word of every article that I read (whatever the product experience, the journalism remains a notch above). But I hated everything else about it: it took way too long to download, cost me US$4.99 over and above the annual subscription fee that I already payfor the print edition and, as a content experience, was an impediment to my normal content consumption habits. I couldn’t email, blog, tweet or quote from the app, to say nothing of linking away to other sources — for magazine apps like these, the world outside is just a rumor to be denied. And when I plugged my iPad back into my Mac, the enormous digital heft of these magazines brought the synching process to a crawl.
Instead, Vinh said publishers should be looking to good, entertaining apps like EW’s Must List or Gourmet Live. “Neither of those are perfect,” writes Vinh. “But both actively understand that they must translate their print editions into a utilitarian complement to their users’ content consumption habits.”
What magazine apps have you guys seen that translate well to the iPad? Leave your suggestions in the comments.
Khoi Vinh: My iPad Magazine Stand.
