Against the odds and earlier than expected, Wired magazine has debuted its interactive magazine app for the iPad. And it’s killer.
The Wired app blends the magazine’s superb editorial editorial and high production values with elements that only digital can bring – interactivity and multimedia. The stories are well-written and beautifully designed with big, gorgeous photos. Navigation is easy and intuitive and there are lots of interactive graphics and supplementary video.
“Wired magazine will be digital from now on, designed from the start as a compelling interactive experience, in parallel with our print edition,” says Chris Anderson, Wired’s editor in chief. “Wired is finally, well, wired.”
Thanks to Apple’s ban on Flash, the app had some birthing troubles, and was expected later this summer. Wired has solved the Flash issue by making the app native to the iPad — it’s not an Adobe Air or Flash port. According to Anderson, it’s made with the same Adobe productions tools used to create the print magazine, so it’s (relatively) easy and quick to produce in parallel. This, of course, is crucial.
It’s not cheap — $4.99 a pop — which has already upset some reviewers on iTunes. Because the digital edition is produced in parallel and distribution costs are near zero, it should cost a lot less than print, critics reason. (The print edition costs less than a dollar with a subscription).
But the price is perhaps one of the most important things about the digital edition. Wired is trying out a new business model, one that many print publishers are praying will work. Me too. If Wired can make it profitable enough to support its editorial costs, that’s good news for everyone — publishers and readers.
Check out CultofMac.com’s quick video tour of the Wired iPad app (This video will play on the iPad, btw):
