PC World Editor Quits Over Anti-Apple Story

Pete Mortensen (10:17 pm PDT, May 03 2007)

PC World Editor-in-Chief Harry McCracken quit suddenly on Wednesday. According to our colleagues at the magazine, the sudden departure resulted from pressure to kill a story called “10 Things We Hate About Apple” that allegedly displeased CEO Colin Crawford. It’s pretty sordid.

The piece, a whimsical article titled “Ten Things We Hate About Apple,” was still in draft form when Crawford killed it. McCracken said no way and walked after Crawford refused to compromise. Apparently Crawford also told editors that product reviews in the magazine were too critical of vendors, especially ones who advertise in the magazine, and that they had to start being nicer to advertisers.

Yikes. Good for you, Harry.
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Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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