Apple Milan Shows Exquisite Taste

A giant, five-story Apple retailer just opened opposite the biggest, swankiest plaza in Milan and look what they have displayed in the window — my crummy books!

The Apple stores here in the states won’t carry the books because they only sell “how-to” titles. We were told the decision went “right to the top.” We suspect you-know-who doesn’t like the jokey “Cult of…” titles. Clearly not a problem across the pond.

Gary Allen at IFOAppleStore reports:

The grand opening of the five-story Mondadori Multicenter in central Milan (Italy) was important enough for Apple’s CEO of Italy operations to attend, perhaps because the store includes a large Apple sales area. Enzo Biagini viewed the 1,200 square-foot space on the second level that includes displays of laptops, iMacs, MacPros and Cinema displays, as detailed in a story and photos on the setteB.IT Web site. The interior design includes white-painted walls and wood display furniture similar to U.S. Apple stores.

Check out the Genius Bar — now serving coffee and fine food!

(Ignore the HP kit in the pic below. Apparently the store sells all kinds of junk.)

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Pictures by SetteB.it.

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