Why Some Want Apple to Stay Away From Their Favorite Software

Sometimes, users of high-end, professional software despair when Apple buys the company that makes it. Stu Maschwitz, one of the founders of <a href=”http://www.theorphanage.com/”>The Orphanage</a>, a San Francisco FX studio responsible for Sin City, The Host, and a bunch of others, explains:

When you buy expensive software from small companies, you effectively become best friends with the development team. You know them by first names and you send them holiday cards. You have a folder full of emails from and to them. Apple, however, mistakenly applies the same strategy of black-box secrecy that works so well for iPods and iPhones to its Pro Apps division as well, cutting off developers from users and vise versa. I have struggled with this enough that my company, The Orphanage, no longer has any special relationship with Apple. It’s just too much of a one-way street. I can’t buy my bread-and-butter tools from someone who can’t conduct an open conversation with me (under NDA of course) about the future of the product.

Maschwitz’s post is about the new Color tool in Final Cut Pro, and though he has misgivings about what used to be a separate app from a small, friendly company going behind the Apple firewall, all in all he’s delighted with the outcome.

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