For MacAddict and MacUser editor Rik Myslewski has penned the second in a series of essays about Apple’s place in the world for The Register. This one looks at the company’s environmental and philanthropic activity.
Myslewski says that in both areas, Apple has only very recently showed signs of the kind of corporate responsibility commonly displayed publicly by its rivals and peers in the business.
The new green MacBooks only appeared after pressure by Greenpeace, which included public humiliation of the company in the charity’s 2006 Guide to Greener Electronics, where Apple was placed fourth from bottom. There are no records of charitable giving until the recent, sudden support for the Anti Proposition 8 movement in California.
If Apple has been giving more to charity, says Myslewski, it has been doing so under the utmost secrecy. Which leads him to believe that no such giving has taken place at all.
Which, Myslewski declares, is “shameful” for a company with so much cash in the bank. He gives the company an “F” rating for this particular part of the report card he’s writing.
What do you make of it all? Is Apple being treated harshly here, or is Myslewski making a good point?