Apple Pans for Black Friday Gold

Ahead of what is likely the most nervously anticipated Holiday Season for retailers in more than a generation, Apple joined the Black Friday bandwagon Tuesday, announcing a “one-day-only holiday shopping event” for the day after Thanksgiving.

Subscribers to Apple’s Inside Apple News received an email Tuesday announcing the company’s “biggest shopping event of the year” and visitors to the Apple online store found promises of “dozens of great iPod, iPhone and Mac gift ideas” good for Friday only. No word yet on what Friday’s pricing is going to look like or what items in the catalog will be on sale.

Now that Apple holds such a prominent place in the retail trade the company should be expected to follow many of the industry’s marketing rituals, but it’s probably a safe bet they are a little less nervous in Cupertino than in, say, Minneapolis (home of Best Buy) or Bentonville, Ark. (world headquarters of Wal-Mart).

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