Going inside Apple’s design lab is a rare privilege some Apple execs don’t even get, but Jony Ive is giving the world a glimpse inside his lab to celebrate the company’s new book.
In Apple’s latest video, Jony Ive’s disembodied voice floats through his Industrial Design Studio while describing the processes for making the company’s iconic gadgets. Shots of Apple’s prototyping machines can be seen, as well as the product benches where every single detail of a product is analyzed and reconsidered.
Take a look:
Inside the lab
Cult of Mac created a video with a 3D model of the Industrial Design Studio based on details from Leander Kahney’s book, Jony Ive: The Genius Behind Apple’s Greatest Products.
Other major companies have teams of over 1,000 designers, but Ive’s group consists of around 20. The tight-knit group has worked together at Apple for years, making some of the most iconic tech products of the last two decades.
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The company’s new $300 book, Designed by Apple in California, contains 450 photos of Apple products. It’s dedicated to Steve Jobs and comes near the 20th anniversary of his return to Apple.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” Ive said in a statement. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
7 responses to “Jony Ive goes inside Apple’s design lab in new video”
they listen to people LOL – so some idiot suggest they get rid of ports and go dongles? lol
Soon they all will follow with USB-C ports. It’s just part of the evolution. You don’t see com ports and VGA ports on laptops anymore do you? The only thing that is really annoying about the ports thing is that they didn’t included any adapter to normal USB. Now that is what grinds my gears, even though I don’t plan to buy or even have the money to do it anytime soon. Now what I really like about the new usb-c/thunderports is that you can use anyone of them to charge the laptop and second it seems they work with the Razer Core so you can use the external GPU if you wanna play or do things tha require a lot of GPU power. Too bad for now it only works if you put Windows on it, but in time I’m sure they will make it possible for Mac OS as well.
It’s been 1 year since I resigned from my office job and I am so happy now… I started doing work from my house, for a company I found over internet, for several hours every day, and I earn much more than i did on my last job… My pay-check for last month was for 9000 bucks… The best thing about this job is the more time i got with my kids… CHILP.IT/8d93f4b
i sold my laptop – mid 2015 – waiting for the new laptop, while waiting have accumulated a bucket of dongles, seriously – life is getting complex.. i will not be able to travel without at least 6 dongles now. [ethernet, thunderbolt2, usb3, video adaptor, charger ] bought at least 2 of everything because they will go missing.
Don’t get me wrong, but most of the adapters you used them before usb-c too. Don’t know why you need so many since you can live without 90% of them.
i am in IT, i need ports for servicing and troubleshooting.
watching that video, i saw a cluster of old men attempting to look young and young folk trying to look like hipsters. but in reality they are all wealthy geeks with loneliness issues.