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Check out the crazy attention to detail at Apple’s new San Francisco store

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Photo: Leander Kahney/Cult of Mac

SAN FRANCISCO — Look carefully at the cracks in the sidewalk around Apple’s new flagship store in San Francisco. They all line up with architectural elements of the store.

Some are continuous with the metal panels on the exterior walls. Some line up with the windows, and the huge glass panels that make up the 42-foot high front door. Some of the cracks are continuous with the stone floor tiles inside the store.

In turn, the joints in the floor line up with panels on the wall, which line up with the lighting panels on the ceiling.

In fact, most of the lines in the store — the edges of the glass balconies, cutouts in the middle of the tables, the edges of shelves and drawers — all line up with other elements of the store.

Some of these lines run continously from the sidewalk in front of the store all the way through to the tree-lined plaza in the back. It’s a bit crazy, when you examine it, and very, very difficult to pull off.


This kind of attention to detail isn’t uncommon in high-end construction. It’s often found in showpiece architecture like museums and luxury homes. Apple has been making sure the sidewalk cracks line up with other details for years. But it’s very difficult and expensive to pull off.

A construction professional in San Francisco, who insisted on remaining anonymous, said it looks easy on architectural plans but is difficult in practice.

“There’s a million-and-one unknowns that can screw things up,” he said. “Utility lines, pipes and structural elements. There’s all this stuff that comes up in construction that you can’t predict. You can throw money at it, but it’s always hard to get exactly right.”

This might help explain the $23.6 million price tag and the multiple revisions to building permits in mid-construction. This “makes us think that there were a lot of changes made mid-project,” wrote the BuildZoom blog which broke down the estimated building costs.

Designed by Foster and Partners, the spacious, light-filled store features a cantilevered second floor, a pair of $1 million glass staircases and a “Genius Grove” repair area with a mini orchard of live Ficus trees.

Out back there’s an art-filled plaza with a 50-foot living green wall and public Wi-Fi. The store is as much a meeting place as a commercial spot, and will feature regular talks and performances by experts and artists.

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This is the front of the store, looking out onto the sidewalk. The contraction joint in the sidewalk lines up perfectly with a joint between the tiles on the floor inside the store.

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On the side of the store, the sidewalk joints line up with the windows.

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The tables on the ground floor are aligned with the cracks on the floor.

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And many of the interior shelving units are lined up with metal panels on the wall.

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Just about everywhere you look, the joints and cracks are aligned.

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This isn’t easy to see, but the top of the glass balcony on the mezzanine floor aligns perfectly with a joint between the huge glass panels at the front of the store.

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The lines and joints on the mezzanine floor line up with those on the ground floor below. See how the tiles on the mezzanine are aligned with the tiles on the ground floor, which are in line with the sidewalk.

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The alignment of all the architectural elements extends all the way to the ceiling and the lighting panels…

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… and around the outside of the building. It’s not easy to see in this shot, but the lines in the sidewalk are continuous with the exterior panels and the solar panels on the roof.

It’s one big perfect grid. Imagine what’s going on at the Spaceship.

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17 responses to “Check out the crazy attention to detail at Apple’s new San Francisco store”

  1. Spiffers says:

    Ooohkaaay… You guys have maybe crappy architecture in the Gitmo-nation US of A, or maybe the contractors do not build stuff to specification, but stuff like that can be seen in Germany, Switzerland, and other countries where craftsmanship is revered and admired. No wonder the window panels in the spaceship are made in Krautland.
    By the way, the window frame joint in the 6th image from the top should have been done differently, both ends should have been cut at a 45 degree angle for a perfect corner.
    Guter Wienerschnitzel!

  2. Matt says:

    Speaking of “attention to detail”. That photo of all the iPhones on the table, with their charging cables that are stretched across the two tables, it doesn’t look very neat. Couldn’t they create docks where the cables go underneath so you don’t see any cables?

  3. paulom1982 says:

    As beautiful some of these buildings are, a lot of them look more like places of worship.

    • RN says:

      No, they look like stores.

      Sorry, Android boy.

      • paulom1982 says:

        I own an iphone 6, ipad 2 & Apple Watch. I hate Android (2 reasons: horrible security record and terrible fragmentation), so android boy I’m not.

        My comment was specific to the stores not an attack on Apple as a whole. Your reply essentially makes my point… these stores look more and more like temples and it’s followers are people like you who take a simple comment on one aspect of the business and turn it into a full on attack against the organization.

        Just trying to make an objective observation, even though I love the IOS system and the Apple products I own.

      • RN says:

        What’s the problem of the stores? It’s a store with computers inside, and people to help you.

      • paulom1982 says:

        Okay so that’s your observation. Can’t two people with differing opinions post on here or is it super important that we have a “wrong” and “right” opinion. I posted my opinion and now you posted yours, hooray for an America where we can all speak freely.

        Neither of our opinions hold any value here and I could care less if you agree/disagree with me, was just making a comment about an observation.

    • Mike says:

      Eh, maybe a Greek Orthodox… but not like a church I’ve seen. I personally like the stores, a nice change from the old plaster wall stores. I also agree that Europe is and has been far ahead of the USA in Architecture, always has been.

    • darlaj says:

      What an innovative, revolutionary, unique, imaginative comparison!

  4. Woody Jang says:

    too bad they couldn’t get the apple logo to be perfectly flat so the reflection doesn’t look warped.

  5. Gaurav Pandey says:

    When I will go inside that store I will not look at the walls and floor. I will look at the products.

  6. Doc Hec says:

    look at the logo, first picture, Windows inside the Apple logo.

  7. Abroche Su Cinturon says:

    It also lines up with being anal-retentive and absurdly thinner, senor flaco.

  8. Dan Shepherd says:

    To be fair i’m not sure builders and architects would be very good at that.

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