Windows Phone boss is caught tweeting from an iPhone


Yeah. Someone did this again.
Screenshot: Killian Bell, Esq.

If you had asked me in the 1990s, I’d never have thought I’d one day feel sorry for Microsoft, but right now it’s pretty hard.

Two days after Microsoft finally got NFL announcers to stop calling the Surface an iPad, just in time for Microsoft’s tablet to stop working during a game, Microsoft VP Joe Belfiore, a.k.a. the long-time face of Windows Phone, has been spotted tweeting on an iPhone.


To be fair, as The Verge points out, this isn’t quite the cardinal sin it probably was a few years back. For one thing, Belfiore (who has previously mocked the iPhone on-stage) is on a vacation from Microsoft, which probably frees up his choice of mobile.

Microsoft’s also a bit friendlier with Apple than it has been in the past, and certainly in a much better place than during Steve Ballmer’s reign as CEO, when the iPhone was openly laughed at and employees had to keep their Apple handsets hidden.

Still, would it really hurt people whose jobs it is to promote a particular type of handset to, you know, stick to using it? Crazy as that sounds.

Update: After it was pointed out, Belfiore responded in the comments section of The Verge that:

“It’s very important for me to understand products like the iPhone and Android phones, which […] represent the competition for Windows Phone. … To understand the benefits and drawbacks of a full ecosystem like Windows, Android, iOS — you have to LIVE IN IT. You have to feel its strengths and weaknesses, be let down, be delighted. And you can’t do that just ‘playing around’ with a device for a couple of days. You have to learn the UI, upload your photos, use cross-device apps and tools… all of it.”

Source: Twitter

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  • Marco Taviano

    Maybe he was testing the new iOS keyboard made by Microsoft

  • Jason Luckey

    This isn’t very unusual and he certainly isn’t being “caught.”
    My company’s Microsoft TAM told us that employees can now use iPhones as their primary work phones. Mainly because of the recent big push from MS with their apps for iOS. They haven’t thrown in the towel, it’s just part of their strategy to get MS products across as many platforms as possible.

    • 5723alex .

      “They haven’t thrown in the towel”
      Yes they have. Windows Phone is dead, just like Windows Mobile, Windows Phone 7, 8, Kin, Zune… Next month Microsoft will release the LAST Windows Phone, the Lumia 650.

      • 2oh1

        b…b…but… Zune is totally an iPod killer! Everybody knows this is true!

        Faces change, but the game stays the same.

  • LorinT

    Not a big deal at all. Windows Phone has carved out the low-cost niche very well, and meanwhile Apple conveniently covers the upper end of phones. So they both do phones, but don’t necessarily compete with each other.

    It’s remarkable to me how many people in Europe use a Windows phone. The interface drives me absolutely nuts, but certainly there are people in the world who appreciate it, and are even trying to make the whole continuum thing work for them. Microsoft’s strategy is making inroads with some, so it’s all good.

  • Jurassic

    “To understand the benefits and drawbacks of a full ecosystem like Windows, Android, iOS — you have to LIVE IN IT.”…

    … “Because no matter how hard I try, I can’t find the benefits in using a Windows phone.” ;-))

    • EKMA

      I don’t use a Windows phone, but, the exact same thing can be said of an iPhone.

  • TheLouisXXI

    Didn’t he use to work for Sony? I remember him at the PS4 launch

  • DrMuggg

    MS is painting themselves into a corner.

    Really stupid that they don’t do anything about the apps. There ARE no apps….
    The Apps that exist is old crappy, crippled versions.

    So, in a house full of programmers, nobody writes programs for the phones….
    That makes sense….

    Why not make Apps, clients for Twitter, Snapchat, Instagram, Facebook etc.
    Make them BETTER than the “original” app.

    MS could easily bury 100 million into this. Instead the pat themselves on the back
    for being “most sold phone in –obscure african country nobody can place on a map–”

    Dear MS, “build it and they will come” simply don’t apply here…