As one of the tech companies sponsoring this year’s Super Bowl, Apple is reportedly doing more than just lending its support to the biggest event on the NFL calendar. According to a new report, Apple will also be providing the host committee with free products and equipment.
Despite this, Apple has chosen not to have its name or logo included in any of the marketing materials for the event.
Apple’s not the only tech company helping out. Alphabet, the parent company of Google, is loaning the buses it typically uses to shuttle workers between San Francisco and Silicon Valley to help transport an estimated 5,000 fans from points across the Bay Area to the game — thereby cutting down on extra traffic.
Despite the fact that these luxury buses cost the equivalent of $55 per person, Alphabet will not receive any money from ticket sales.
Other tech firms involved with the event include Yahoo, Intel, Intuit, Hewlett Packard, Uber, and Seagate Technology.
“Tech companies saw this as an opportunity to host a very important local Bay Area initiative,” Keith Bruce, chief executive of the Super Bowl Host Committee, told the Wall Street Journal. “The Super Bowl is a huge part of American culture and it’s the most-watched sporting event in the U.S. The scale of it was definitely attractive to tech firms, and the fact that it touches so many different types of people.”
Until now, Apple’s most prominent association with the Super Bowl was the 1984 event, during which Apple debuted its now-iconic advert for the original Macintosh. Whether it will prepare a similarly memorable spot to run at this year’s event remains to be seen.
Personally speaking, I’d love to see it.