You know smartphone cameras are getting pretty darn good when they start regularly popping up as the filming implement of choice for ad-makers.
The latest company to jump on the iPhone for shooting is New Balance Numeric, the popular sneaker brand’s skate shoe division. It’s released a six-minute skate video/advert shot completely on an iPhone 6 that features pro skaters including PJ Ladd, Arto Saari, Jordan Taylor, Levi Brown, Tom Karangelov and Jack Curtin.
Check it out below.
This is far from the first time the iPhone has been used for similar purposes.
In May last year, Bentley shot an ad using an iPhone 5s (and edited it on an iPad Air). In the lead-up to Christmas 2014, photographer Brooks Kraft snapped the festive decorations at the White House using an iPhone 6 Plus. And earlier this year, a breakout hit at the Sundance Film Festival, Tangerine, was revealed to have been shot using an iPhone 5s.
Most recently, Apple made its new iPhone 6s Plus handset available to filmmakers who shot a documentary in Haiti to show off the improvements made to Apple’s latest-gen iPhone.
Source: HUHMagazine
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
5 responses to “New Balance’s latest skate shoe ad was shot entirely on an iPhone”
Nice.
This is something very interesting that is worth paying your extreme attention ,a very good chance to work for those people who want to use their free time so that they can make some extra money using their computers… I have been working on this for last two and half years and I am earning 60-90 dollar/ hour … In the past week I have earned 13,70 dollars for almost 20 hours sitting ….
Any special qualification, degree or skills is not necessary for this, just keyboard typing and a good working and reliable internet connection ….
Not any Time limitations to start work … You may do this work at any time when you willing to do it ….
Just know how I have been doing this…..….see this (webiste-Iink) on my !profile!` to know how I am working` on this`
_)(*&jk
Great Beach House track to go with the video.
Must be clipped to a tripod for accuracy shots.
How about stabilizers, sticks, optics.