Apple’s retail guru Angela Ahrendts paid a surprise visit to Apple’s flagship retail store in Covent Garden today.
Ahrendts — who joined Apple last year and is currently the most highly-paid woman in the U.S. — praised the “positive energy” in Apple Stores, but noted that launch days amplify that feeling “about 100-fold.”
It’s hard to disagree.
Was so fun to be with the team this morning in London at the start of another exciting launch. pic.twitter.com/x38AerHkFh
— Angela Ahrendts (@AngelaAhrendts) September 25, 2015
“I think just having customers so excited about the new products, and the teams are so energised — they’ve been working, learning and training for the last couple of months and when all of that just comes together — this is what the stores were born to do,” Ahrendts said.
She also commented on the new wood-and-plants premium Apple Store redesign which recently rolled out for the first time in Brussels before expanding elsewhere.
“We are starting to test some new concepts in some of the new stores,” Ahrendts said, coyly. “I haven’t spoken publicly at all about it because these are pilots and these are tests.”
“We’re just piloting some things, and I think the overarching thing is I think you can expect the stores to become hopefully a little calmer, but yet a little more dynamic, and maybe slightly more aligned to the same feeling you get when you go into our products. Because maybe the store is really just a giant product.”
If that’s the case then — based on the number of people in Apple Stores across the world today — it’s most definitely a product everyone wants.
Source: Irish Examiner
