Apple debuted the latest ad in its “If it’s not an iPhone, it’s not an iPhone” series over the weekend — showing off the iPhone’s superior ability to both take still images and record video.
Check it out below:
Previous ads in the series have discussed the iPhone’s amazing hardware and software, as well as the massive range of apps available in the App Store. Photography is another big focus of Apple’s — which is why it’s no surprise to see the iPhone camera receive its own commercial.
The quality of videos and photos shot on the iPhone was the subject of another recent ad campaign, called — unsurprisingly — “Shot on iPhone,” showing off amazing photography crowdsourced from Apple users around the world.
Apple’s latest ad serves another purpose, too. While there’s no doubt that the “If it’s not an iPhone, it’s not an iPhone” campaign is all about selling some last iPhone 6 units before the debut of the iPhone 6s next month, it also highlights an aspect of the iPhone we’re expecting to see improvement in.
There have been plenty of rumors to suggest that the iPhone 6s and 6s Plus are likely to boast 12MP cameras — theoretically greatly improving the current standard of iPhone photography, which is already incredibly high.
In other words, if you like today’s photos, you ain’t seen nothing yet!
