Apple’s on a roll with new iPhone ads. A little more than a week after debuting a series of news ads as part of their “If it’s not an iPhone” marketing push, Cupertino has supplemented it with a new ad, focused on the kaleidoscope of wonderful apps available for the iPhone 6.
https://www.youtube.com/watch?v=E3AIeOBTN0g
Following ads last week about “Hardware & Software” and “Love,” the new app is called “Amazing Apps.” You can watch it above, but here’s the narration:
This is an iPhone. And it comes with something amazing. An App Store with over 1.5 million of the best apps available. That’s over one and a half million hand-picked, awe-inspiring, just plain surprising, who-knew-a-phone-could-do-that apps. If it’s not an iPhone, it’s not an iPhone.
Of course, not all of those 1.5 million apps are exactly winners. In fact, I’d be surprised if there were 150,000 truly great apps in the iOS App Store. But there’s no doubt that, when it comes to both quality and quantity, Apple’s got a leap on the competition.
What do you think of this latest advertisement campaign? Let us know in the comments.
Source: YouTube
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
2 responses to “Apple’s latest “If it’s not an iPhone” ad is all about amazing apps”
A lot of apps a bloatware that Apple puts on them
I recently switched from an iPhone to a Galaxy Note 4. Of all the apps I had on my iPhone, I only found one that did not have a comparable Android app. It was a little used genealogy app. The rest of the new apps were as good as and, in a few cases, better than the ones I was using on the iPhone.
And before the Apple fanboys get all wound up, I did not switch because I think the iPhone is a bad product. The Note 4 just has 3 features that make it a much better phone for serious travelers. First. The larger screen let me get rid of my iPad that I generally had to read on as I traveled. The Note 4 lets me consolidate all my communications (internet, phone, Skype, email, etc.) and entertainment (video, audio, and ebooks) into one device. Definitely a weight saver. Second. The user replaceable battery. Believe it or not, there are places where I go that there is no place to plug in. International airports outside the U.S. can be especially challenging. Finally, the Note 4 uses a nonproprietary microUSB for charging. Just as it can be hard to find an electrical outlet to plug into, you don’t have to go very far off the beaten track to be unable to find a Lightning adapter if yours dies. A microUSB, on the other hand, can be found anywhere that there are cellphones. Why? Because almost all cellphones in the world (except iPhones) use them.
So, apps or lack of apps is hardly the only issue when you decide whether to buy an iPhone or not.