If you’ve dreamed of being able to drop into your local brick-and-mortar Apple Store to pick up your very own Apple Watch, today is your lucky day!
That’s because a new option available on the online Apple Store now asks customers if they are “Interested in buying in-store?” and then offers them a link letting them check reservation ability, before they head to their nearest Apple Store for a try-on appointment.
Photo: Apple
Due to the time difference, the option became available for Australian customers late PST yesterday, and was soon followed by the U.K. It is now available to customers in the U.S.
Stock levels vary from store to store — meaning that you should count yourself lucky if your can get hold of the much-sought-after Space Gray or Space Black options, or rarer bands such as the Link Bracelet, but this is certainly a sizeable step-up from online only purchasing.
The June availability for the Apple Watch was forecasted in an April memo to Apple Store employees by Angela Ahrendts, in which she wrote that: “I’ll have more updates as we get closer to in-store availability, but we expect [online-only purchasing] to continue through the month of May.”
While we’re still not quite at the point of total availability for all Watch models, it seems that Apple Watch supply is finally starting to meet demand.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
5 responses to “You can now buy your Apple Watch in store”
Just reserved same day pick up for a space gray sport 42mm in Orlando
Nice!
Reserved, picked up, seamless. Wasn’t expecting them to be available in store so soon. Sold out all items in the store I went to.
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Bought mine last night (42mm stainless steel with black sport band), first impressions..
1) Initially smaller than I though it would be but after using it for a bit it now feels just right. Setup was quick and easy as it pulls all compatible apps from your phone. (Fantasy football?? Yes please!)
2) I like the ease of the fitness goals. Its fun and gives you a sidebar from work.
3) Force touch with the haptic engine is cool. Makes it feel like the thing is alive.
4) Switching out bands is not as easy as the intro video. Bands seem small and cheap for the most part.
5) Using the digital crown (and remembering its there for the most part) takes some getting used to. There are times when I so badly want gestures, but with my sausage fingers it actually is convenient. Navigation is frustrating at times, and I feel additional, unnecessary actions are required to get from A to B.
6) They need to cut the cord quick when it comes to needing the phone for some functionality. Email, messages, instagram are all limited access and functionality. There is a bit of loading time for these as well- not as ‘snappy’ as you’d hope.
7) The thing is beautiful. I wear a suit to work everyday and it compliments formal attire well- especially with leather bands and link bracelet.
8) Battery seems to be holding well (@ 94% after 2 hours).
Anyone else agree/disagree/other comments?