From pop-up kiosks in up-scale luxury department stores to focusing more on the fashion press than the tech pages, it’s been fascinating to watch the unorthodox way in which Apple is choosing to spread the word about its upcoming Apple Watch: attempting to make it into this summer’s must-have item.
During Monday’s episode of The Voice, the next step of this roll-out was revealed, as Pharrell Williams — acting as a judge on the show — was spotted wearing the device, without a supervising Apple engineer or PR bod in sight.
Hey, as fashion items go, it makes a change from giant hats, at least!
After the show, Pharell — who has previously worked with Apple as a performer for its iTunes Festival — uploaded a brief video clip to his Instagram channel, showing off his stainless steel Apple Watch in all its glory, sporting a Mickey Mouse face.
His one word commentary? “Woah!”
Yep, that about sums it up.
Via: Macrumors
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
6 responses to “Pharrell sure is ‘Happy’ to show off his Apple Watch”
Apple Watch Edition.
Apple are moving dangerously into “Alicia Keys/Blackberry” territory here.
How so? Alicia Keys was the Assistant Creative Director (Marketing Gimmick) and was HIRED by RIM/Blackberry. Pharrell just wears one.
It look nice enough but I’m still not happy about the idea of having to charge it every night being as forgetful as I am. I simply don’t understand why there are so many people hating on a smartwatch that isn’t even available yet. There are plenty of currently available smartwatches in the marketplace to hate on. The AppleWatch is just another smartwatch, nothing more and nothing less.
That’s really fault with battery technology right now. There’s some new aluminum battery tech that looks really cool. Hopefully all these battery innovations actually become commercial soon. I could see Apple pioneer it because they are pretty good at cheapening large scale production.
You wear your watch to sleep? Who cares if it needs to charge every night, as long as it last an “entire” day…