The more iPhone 6 ads I see with Jimmy Fallon and Justin Timberlake, the more I’m enjoying them as a comedy duo. In Apple’s latest ad for its next generation iPhone handsets, called “Voice Text,” the focus is on the new ability to send and receive audio messages, as introduced with iOS 8’s iMessage service.
For anyone who finds plain text messages somewhat lacking, the ad shows off how voice messages can add a much-neeeded element of sarcasm, let you drop some soulful lyrics, or mean that you don’t have to spell complex words like “smörgåsbord” and “arachnophobia.”
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
One response to “Singing, sarcasm & smörgåsbords: New iPhone 6 ad shows off Voice Text”
These commercials are great.