April Fool — Steve Jobs Fooled Us All

Leander Kahney ()

Stevie

I guess Steve Jobs is chuckling to himself having fooled everyone today.

At Macworld in January, Jobs suggested Apple might do something special on April 1 – its 30th birthday.

Knowing that announcements of announcements stoke the fires of speculation, Jobs got everyone expecting something special from Apple — but the April Fool’s joke is to do nothing at all.

I know I’ve just spent the last three hours surfing the web for a special surpise announcement, like a new $666 Apple Uno (a kit-built computer), or a lightning “everything must got for one dollar” sale at the local Apple store.

“Ha, ha– fooled you!” Jobs is saying to himself.

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7 comments »

About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in Apple, Steve Jobs |

  • Nick

    Maybe next year, eh?

  • Chad

    Or maybe he will wait till tuesday to announce anything?

  • http://thedivaseries.blogspot.com Edwin

    Yup, I fell for it like a ton of bricks! I expected, at least, an update to solve the wireless problem I have on my Intel iMac. The wait continues…

  • vink

    my sentiments exactly.

    …and to think I could have left the house.

  • http://www.mahoneyt.net Thomas Mahoney

    In the bottom left of this comic I believe it’s you, Mr. Kahney. Am I correct?

  • franko

    well, for the 20th anniversary, they made a big announcement a year late. maybe it was the start of a new tradition?

  • http://cultofmac.com Leander Kahney

    In reply to Thomas’ query about this Joy of Tech comic — yes it is me. I just got a note form Nitrozac and Snaggy. It’s flattering, and unnerving.