Microsoft has been taking so many shots at Apple as of late that you could be forgiven for thinking we’ve slipped back through a wormhole to 1996. This tendency doesn’t show any signs of slowing down, either, if you go on Microsoft’s latest ad.
Called “Let’s dance,” the ad compares Lenovo’s Yoga 3 Pro convertible laptop to Apple’s MacBook Air, showing them side-by-side and comparing them on size and features. And, wouldn’t you know it, Microsoft’s preferred option comes out on top.
The spot points out that the MacBook Air — once the world’s thinnest notebook — is an unacceptably thick 17mm compared to the 13mm Yoga 3 Pro. On top of this, the ad notes that the Yoga 3 can also be used in “tent” position, as well as functioning as a tablet. Finally, it attacks the MacBook Air for its lack of touchscreen.
A noted, this isn’t the first time Microsoft has targeted Apple in its ads. Recent Microsoft ads have mostly focused on the supposed superiority of its Cortana virtual assistant compared to Siri.
Microsoft is making a few good moves these days. Cortana is generally considered superior to Siri, the Microsoft Band looks like an unexpectedly exciting rival to the Apple Watch. And the Yoga 3 Pro, which runs on Windows, has been met with fairly positive reviews.
Now if only Microsoft could be a bit more original with its advertising…
